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The Changing Face of Consumer Expectations.

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The Changing Face of Consumer Expectations. Keith Pardy WFA, Mumbai. Observations. Straight lines. Networked nature. Social networks. Networked media. The end of demographics. Food. Green concerns. Ethics. Values Passions Desires. Health. Sustainability. Organics. Transparency. - PowerPoint PPT Presentation

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The Changing Face of Consumer Expectations . Keith Pardy WFA, Mumbai

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Page 1: The Changing Face of Consumer Expectations.

The Changing Face of Consumer Expectations.

Keith PardyWFA,

Mumbai

Page 2: The Changing Face of Consumer Expectations.

Observations

Page 3: The Changing Face of Consumer Expectations.

Straight lines

Page 4: The Changing Face of Consumer Expectations.

Networked nature

Page 5: The Changing Face of Consumer Expectations.

Social networks

Page 6: The Changing Face of Consumer Expectations.

Networked media

Page 7: The Changing Face of Consumer Expectations.

Values Passions Desires

Ethics

OrganicsSustainability

Green concerns

Food

Health

The end of demographics

Page 8: The Changing Face of Consumer Expectations.

Transparency

Page 9: The Changing Face of Consumer Expectations.

Page 10: The Changing Face of Consumer Expectations.

Consumers connectCorporations broadcast

Page 11: The Changing Face of Consumer Expectations.

Co Creation

Page 12: The Changing Face of Consumer Expectations.

Is there any problem that 3 billion people

can’t solve?

Page 13: The Changing Face of Consumer Expectations.

Page 14: The Changing Face of Consumer Expectations.

Brands as beliefs

Page 15: The Changing Face of Consumer Expectations.

Page 16: The Changing Face of Consumer Expectations.

Mass Media

Page 17: The Changing Face of Consumer Expectations.

The 7th Mass Media

Page 18: The Changing Face of Consumer Expectations.

KEYSWALLETPHONE

Remember:

Page 19: The Changing Face of Consumer Expectations.

Timely - Relevant & Contextual

Page 20: The Changing Face of Consumer Expectations.

Social Marketing Intelligence

The Black Gold of the 21st Century

Page 21: The Changing Face of Consumer Expectations.

?

Page 22: The Changing Face of Consumer Expectations.

€€€€€

Budgets

Page 23: The Changing Face of Consumer Expectations.

Space & Time

Page 24: The Changing Face of Consumer Expectations.

Metrics

Page 25: The Changing Face of Consumer Expectations.

Media Planning

Page 26: The Changing Face of Consumer Expectations.

Organizational structures

Page 27: The Changing Face of Consumer Expectations.

Social Marketing Intelligence

Page 28: The Changing Face of Consumer Expectations.

Research

Page 29: The Changing Face of Consumer Expectations.

Thank you !Thank you !

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