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| Date post: | 01-Nov-2014 |
| Category: |
Technology |
| Upload: | wolfgang-digital |
| View: | 282 times |
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Alan Coleman, CEOBrendan Almack, Digital Marketer
How Important is Search
Irish Love Search
>10% Market Share
“Lob some more pictures on there lads!”
3M Study
We Process Images 60,000 x Faster than Text
Paradigm Shift
A Picture is Worth 1,000
Words……and lots of Sales
Image Ad Extensions
Image Ad Extensions• Greater ad real estate.
• Available to service providers.
• Improving Click Through Rate (CTR): +43%
Product Listing Ads
Celtic Wedding Rings PLA Image
Conversion Rate x 2
50% Increase In Sales
Conversion Rate 144% higher than Text Ads
Remember Organic Results?
50%
50%
Remember Organic Results?
20%
80%
Keyword ‘Not Provided’
Source: notprovidedcount.com
March 2012 October 2012
Google Authorship
Click Through Rate
SEO
Eric Schmidt, Google Executive Chairman
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top results.”
“The true cost of staying anonymous, then, might be irrelevance.”
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