Changing Face of Recruitment

Scott Pugh Sales Manager Search & Staffing North Asia

The next hour 60 minutes of your life

Intro & Welcome

Changing Face of Recruitment

LinkedIn Customer Panel

Q&A

3

Aaron Tung Winston Lau

Scott Pugh

China Sales Manager

Sales Development Executive

North Asia Sales Manager

4

Mat Gollop – Group MD

Tim Grogan – Head of Solutions

Derek Kenny – Executive Director

Whose changing the face of Recruitment in HK?

Most Popular

Most Endorsed

Earliest Adopter

Most Connected

Mathew Gollop

Martin Garnes

Keith Lau

Richard Poulter

Talent Solutions

©2012 LinkedIn Corporation. All Rights Reserved.

Tim Grogan

Head of Solutions APAC, LinkedIn

Changing face of Recruitment

“The only thing that is constant is change itself”

Our Mission Connect the world’s professionals to make

them more productive and successful

Everywhere Work wherever our members

work

Insights Be great at what

you do

Identity Connect, find, and

be found

Recruitment

Professionals

Talent

Solutions

Passive

Talent

Digital Age of Influence

13

Candidate is King or Queen

14

Moving from Traditional to Digital Credentials

Corporate Website vs Company/Careers pages

15

Recruitment Advertising vs Display Advertising

16

Industry Knowledge vs Company Status Update

17

Leverage targeted status updates

Sketch out what you’ll say in advance and build a dialogue with your followers.

Remember the messaging you’re trying to get across and incorporate it.

Stay on brand

71% of company followers on

LinkedIn are interested in

career opportunities at

companies they follow.

Have a plan

Mix it up

Share jobs, relevant news about your company, employee interviews etc.

Engaging, friendly

picture

Who wouldn’t want to

work with Leena?

Links

to branded destinations

Engaging summary

Descriptive and

personal

Descriptive

headline

that goes beyond the

title

Other features we

like:

• Core skills,

endorsed by your

network

• Volunteer

experiences

• Just enough on

prior positions to

build credibility

Reputation vs Profile

Personal Networks vs Company Followers

19

Size of Company vs Talent Brand Index

20

Talent

Talent Brand Index =

Talent Brand Engagement

Talent Brand Reach

CyberCoders

85%

Talent Brand Reach

Talent Brand Engagement

1,537,480 members

members 1,311,390

Employer of choice Weaker employer

brand

10 1 Peers: • XXX

• XXX

XXX

• XXX

• XXX

• XXX

• XXX

• XXX

of

We can compare your Talent Brand Index vs peers

Clients vs Recommendations

22

Database Management vs Talent Pipeline

“As leaders in the executive search industry,

we believe this new process will be more

efficient for our prospective candidates as

you will only have to maintain your career

information in one place.”

“Moving forward, we will not retain registrant

résumés submitted to us by email.”

Global Executive Search Firm

What impact would your digital

credentials have on your ability

to win new business and

candidates?

25

Mat Gollop – Group MD

Tim Grogan – Head of Solutions

Derek Kenny – Executive Director

Question Time