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THE CHANGING RULES OF VISUAL BRANDING

IN SHORT

What has been innovative

What is innovative now

What can be innovative

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WHAT HAS BEEN INNOVATIVE

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Being a designer used to mean you drove a

Benz and you could get good drugs.

Being a designer used to mean you drove a

Benz and you could get good drugs.

Now it means you own a

computer.

Now it means you own a

computer.What the fuck?!What the fuck?!

The Vice A to Z of design, 2005http://www.viceland.com/int/v11n11/htdocs/the_vice.php

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In the past, corporate identity was about control and

consistency. With too much control, what happens is that

people forget about the content.

In the past, corporate identity was about control and

consistency. With too much control, what happens is that

people forget about the content.

Karl Heiselman, chief executive of Wolff Olins

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WHAT IS INNOVATIVE NOW

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A stable image becomes invisible. Unless an image is evolving and

refreshing it becomes static, which is death to an image.

A stable image becomes invisible. Unless an image is evolving and

refreshing it becomes static, which is death to an image.

Bruce Mau, founder of Bruce Mau Design

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Work by AllofUs, London UK

Work by AllofUs, London UK

WHAT CAN BE INNOVATIVE

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Bruce Mau, founder of Bruce Mau Design

Statement No 17 of the Incomplete Manifesto for Growth:Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.

We Feel Fine is an exploration of human emotion on a global scale.

Since August 2005, We Feel Fine has been harvesting human feelings from a large number of weblogs. Every few minutes, the system searches the

world's newly posted blog entries for occurrences of the phrases "I feel" and "I am feeling". When it finds such a phrase, it records the full sentence, up to the period, and

identifies the "feeling" expressed in that sentence (e.g. sad, happy,

depressed, etc.).

We Feel Fine is an exploration of human emotion on a global scale.

Since August 2005, We Feel Fine has been harvesting human feelings from a large number of weblogs. Every few minutes, the system searches the

world's newly posted blog entries for occurrences of the phrases "I feel" and "I am feeling". When it finds such a phrase, it records the full sentence, up to the period, and

identifies the "feeling" expressed in that sentence (e.g. sad, happy,

depressed, etc.).