The Chase Graphic Design & Branding Consultancy Deborah Bowden FdA graphic design yr1
Transcript
1. The ChaseGraphic Design & Branding Consultancy Deborah
Bowden FdA graphic design yr1
2. Vital StatisticsThe Chase was set up in Manchester in 1986by
co founders Ben Casey and Lionel HatchThey now have additional
offices in London and PrestonThey have a combined staff of 46And a
turnover of 5.6mIn 2004, The Chase was ranked 2nd most creative
agency in the UKand is now one of an elite band of companies to
have had workaccepted by D&AD in each year of existence.
3. Point of ContactsManchester Preston London1 North Parade 2
East Cliff Gardens Royalty HouseParsonage Gardens Preston 72-74
Dean StreetManchester PR1 3JG LondonM3 2NH W1D 3SGT 0161 832 5575 T
01772 253052 T 0207 297 0370F 0161 832 5576 F 01772 556964 F 0207
297 0371Richard Scholey Steve Conchie Oliver
[email protected][email protected][email protected] and
[email protected]
4. Ben Casey Co-founder and Creative DirectorBefore
establishing The Chase he spent many years ineducation.He was
appointed Head of The School of Graphic Design atthe University of
Central Lancashire in 1983and, subsequently, helped to found the
School ofCommunications Arts in London.Ben set up The Chase in
Manchester to offer acredible, regional alternative to Londons
brightest and bestdesign consultancies. Since then, The Chase has
earned anoutstanding reputation for creative excellence.Ben has won
numerous creative awards including TheGrand Award for Creativity at
The New York Festival ofAdvertising & Print.In 2003 Ben was
appointed Professor of VisualCommunication at The University of
Central Lancashire.
5. Lionel Hatch Co-founder and Creative DirectorPublished Work
and Exhibited Projects:Blueprint Bolton Art GalleryThe Chase by The
Chase Complete TypographerDBA Design Effectiveness Award (Yorkshire
Water)D&AD Direction Heist Education AwardsInternational
Festival New York (Grand Global Award)London Type Directors
ClubManchester City Art GalleryNational Graphic Design & Print
AwardsNew York Type Directors ClubOctagon Theatre Currently writing
aPitcairn Gallery novel about lifePoint Promotion de la Cration
Industrielle survival after failingThe Roses (Best in Show and
Chairmans Award) the eleven-plusSalford Art Gallery exam (twice)
inScience Museum 1950s Britain.Twelve International Lettering
DesignersVorbildich 85 Zanders Annual Reports Awards
6. Client ListThe Co-operative Bank HH Associates Burmatex
SelfridgesThe Co-operative Group Hillarys Blinds Senator
SilentnightMarks & Spencer The Womens Library DWF Solicitors
TetradIngenious Media European Training Foundation Alloy The Royal
Forestry SocietyPZ Cussons Opera North British Council World Duty
Free EuropeSchwans Manchester Dogs Home MEN Oxford Swindon
&Diageo Fujitsu Saint Brendans Irish Cream Glourcester
Co-operativeCIS Insurance BBC BAA Royal Doulton UKThe Football
League The Museum of Science and John West Foursquare (Mars
UK)Tameside MBC Foxs Biscuits Land Design Industry in
ManchesterYorkshire Water Yellow Pages Manx Telecom Land
SecuritiesCanadian Financial Services ID Distribution Cabe Space
Neopost Daryl Showers These are the clients that The Chase are
currently working with or have worked with in the last twelve
months.
7. Creative Awards Matter!The creative league table Design
Weeks annual league table is based on a points system for all
creative awards won in significant competitions in the UK and
America over the past three years. These awards are a sign for
fellow professionals to know which design companies are doing their
job right which, in turn, helps them to recruit quality staff. We
all want to work with the best!
8. The chases philosophyThe story told since 1986There was once
an old Indian craftsman who carved elephantsfrom blocks of timber.
When asked how he did it, he would reply, Ijust cut away the wood
that doesnt look like an elephant.This is the philosophy of The
Chase, it sums up the essence of abusiness that places creativity
at its very heart. What they do issimple. It is the result of great
thinkers, great talent, great passionand great ideas. Simple.
10. Logos & symbols Leaf Street Cidu3CV Conception An
environmentally The Creative IndustriesEthical marketing A
marketing business friendly housing Development Unit at thecompany
with three core thats trusted for association in northern
University of Central Lancashirevalues. fertilising brands with
England with a name that its strategic thinking. can prove its
credentials. A leaf becomes a row of houses, becomes a logo.
11. Branding Smile The mark acted as both logo and symbol in
that it is an image that can be read. It also broke an age old
identity rule by encouraging substituting the primary image when
appropriate.
12. Literature Land in EC3 The brown information finger posts,
seen throughout the City of London, are replicated to navigate the
reader through this development brochure for Land Securities.Cabe
SpaceGovernment initiative to promote the use of public
spaces.
13. Promotional items Decking invite To celebrate The Chases
new outdoor decking area, we decided to throw a party with this
inviteIntellectual propertyA self promotional piece ofdirect mail
for the chase thathighlights our experience ofdesign in the
property sector. MEN moving cardA selection of case study The
Manchester Evening newspostcards are contained were moving and
expanding. Sowithin a unique box design in we designed them a
mailingthe shape of a brick. card that moved and expanded.
14. Posters & Calendars Time & Space A five year
calendar block for printers, Spectrum Press, which acted as a
countdown to the Millennium with each tear-off sheet representing a
dayGrow Up!This poster campaign was for an exhibition at TheWomens
Library, London about advice given toteenage girls - its styling
was a reference to teenagedoodles.
15. Exhibition & Outdoor Stadium portrait The seating is
treated like pixels to create a large portrait of Alan Kelly after
whom the stand at Deepdale stadium was named.Millennium DomeWorking
with architect Eva Jiricna, the brief was toencapsulate the essence
of the 9 main religiousfaiths practised in the UK.
16. StationeryGarden Lighting Company AlloyIdentity that uses
flower Stationery range for product designers.instead of
lampshades. September The unusual combination of a ground floor
hairdressers and first floor seafood restaurant. North West Film
Archive Stationery range using images from the archive.
17. Books Cock-a-Doodle A distinctive binding device that
contained the limited edition number on the metalCoastal Erosion
rings wasThe last few pages and back cover of adopted for
thisphotographer Jason Ortons book on coastal illustrative
book.erosion have also begun to erode.SavedAn anthology of football
poetry.
18. Packaging Underlay displays A new way of presenting a range
of underlays for Gaskell CarpetsOriginal SourceA contemporary look
was given to anestablished range of toiletries for PZCussons.
Football mugs Packaging made out of translucent material so that
the choice of mugs form the team colours.