Date post: | 13-Jul-2015 |
Category: |
Business |
Upload: | insites-on-stage |
View: | 406 times |
Download: | 1 times |
Massive change
@TOMDERUYCK
Many possible futures
@TOMDERUYCK
Structural Collaboration
with consumers
@TOMDERUYCK
‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
@TOMDERUYCK
@TOMDERUYCK
notFaking it
@TOMDERUYCK
notDoing everything
consumers ask
@TOMDERUYCK
notHaving no strategy
@TOMDERUYCK
We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
@TOMDERUYCK
Challenge accepted?
@TOMDERUYCK
@TOMDERUYCK
#2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief
Consumer
Officer
@TOMDERUYCK
Consumer
collaboration
initiatives
#1
@TOMDERUYCK
Reactive & proactive
#1
@TOMDERUYCK
Discovering new
opportunities
#1
@TOMDERUYCK
Bringing down the silos
#1
@TOMDERUYCK
Even the CFO will be happy!
#1
@TOMDERUYCK
Keeping
onGOing
GOing
#1
@TOMDERUYCK
#1
@TOMDERUYCK
Avoid a Collaboration Hangover! #1
@TOMDERUYCK
Ambassador Team
#1
@TOMDERUYCK
#2Activation of
internal stakeholders
to take relevant
action
@TOMDERUYCK
#2
@TOMDERUYCK
#2
@TOMDERUYCK
Inspiring and
empowering
employees at
all levels
#3
@TOMDERUYCK
What if…?
#3
@TOMDERUYCK
Hig
h
Lo
w
Direct Indirect
Level in
the o
rganiz
ation
Relationship with consumers
#3
@TOMDERUYCK
Executives Management
Frontline Staff
#3
@TOMDERUYCK
Leverage of
results & culture
externally
#4
@TOMDERUYCK
#4
@TOMDERUYCK
Impact
measurement
#5
@TOMDERUYCK
Culture
#5
@TOMDERUYCK
Performance
Communication
@TOMDERUYCK
CHIEF
CONSUMER
OFFICER
Consumer Coach
People Engager
Ecosystem Builder
Action Hero
@TOMDERUYCK
Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards