Massive change

@TOMDERUYCK

Many possible futures

@TOMDERUYCK

Structural Collaboration

with consumers

@TOMDERUYCK

‘For impact, speed is at least

as important as the weight you

can put behind it’

Stan Knoops – Unilever R&D

@TOMDERUYCK

@TOMDERUYCK

notFaking it

@TOMDERUYCK

notDoing everything

consumers ask

@TOMDERUYCK

notHaving no strategy

@TOMDERUYCK

We need to make Consumers an

integral part of everything we do!

Mariken Kimmels – H.J. Heinz

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Challenge accepted?

@TOMDERUYCK

@TOMDERUYCK

#2

Activation of

internal stakehol-

ders to take rele-

vant action

#1

Consumer

collaboration

initiatives

#3

Inspiring and

empowering

employees at

all levels

#4

Leverage of

results & culture

externally

#5

Impact

measurement

Lead and

coordinated

by the Chief

Consumer

Officer

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Consumer

collaboration

initiatives

#1

@TOMDERUYCK

Reactive & proactive

#1

@TOMDERUYCK

Discovering new

opportunities

#1

@TOMDERUYCK

Bringing down the silos

#1

@TOMDERUYCK

Even the CFO will be happy!

#1

@TOMDERUYCK

Keeping

onGOing

GOing

#1

@TOMDERUYCK

#1

@TOMDERUYCK

Avoid a Collaboration Hangover! #1

@TOMDERUYCK

Ambassador Team

#1

@TOMDERUYCK

#2Activation of

internal stakeholders

to take relevant

action

@TOMDERUYCK

#2

@TOMDERUYCK

#2

@TOMDERUYCK

Inspiring and

empowering

employees at

all levels

#3

@TOMDERUYCK

What if…?

#3

@TOMDERUYCK

Hig

h

Lo

w

Direct Indirect

Level in

the o

rganiz

ation

Relationship with consumers

#3

@TOMDERUYCK

Executives Management

Frontline Staff

#3

@TOMDERUYCK

Leverage of

results & culture

externally

#4

@TOMDERUYCK

#4

@TOMDERUYCK

Impact

measurement

#5

@TOMDERUYCK

Culture

#5

@TOMDERUYCK

Performance

Communication

@TOMDERUYCK

CHIEF

CONSUMER

OFFICER

Consumer Coach

People Engager

Ecosystem Builder

Action Hero

@TOMDERUYCK

Ready for a transformation?

linkedin.com/in/tomderuyck

@tomderuyck

tom@insites-consulting.com

Tom De Ruyck Managing Partner

& Head of Consumer Consulting Boards