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© Dataotuan - blog.dataotuan.com – July 2011
Chinese Daily Deal Websites
2011 July Report
Special: Failed deals, they happen more.
dataotuan.com
Data source: Dataotuan.com 2011 Jul. 1-31Published: Aug. 25, 2011
© Dataotuan - blog.dataotuan.com – July 2011 2
Table of Contents
Specifications
Main Daily Deal Websites Analytics
Deals Overall Comparison
Top Deals Analytics
Failed Deals Analytics
Summary
About Dataotuan
Dataotuan Tracks & Helps
Contact
© Dataotuan - blog.dataotuan.com – July 2011 3
Specifications 1 – Data Definitions
1. All the data have been collected in the period July 1-31, 2011.
2. Number of deal sites tracked: 149
3. Number of cities tracked: 314
4. Definitions:
① Nr. Deals – number of deals closed with the merchants and launched
on the deal sites. (including the number of failed deals)
② Nr. Sold – total number of times that the consumers bought deals.
③ Revenue: Nr.Sold * Current price (the price the consumer pays)
④ Top Deals – the 500 deals which generated the most revenue.
⑤ Failed deals – the deals that have sold less than 5 during the valid
period.
⑥ Local deals – the localized service deals, including dining, leisure and
life services. Normally they are only available for consumers from a
specific city.
*See for a full overview of what data Dataotuan has “Dataotuan Tracks & Collects”
© Dataotuan - blog.dataotuan.com – July 2011 4
Specifications 2 - Categories
Deals category/subcategory specification by Dataotuan.
Dining Leisure Life Shopping Others
Local Cuisine Recreation/Games Photography Food/Beverage Lucky draw
Seafood/Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation
Drinks/Dessert Drama/Shows Pet Care Household
General vouchers
for supermarkets,
gasoline station,
mobile phone
minutes, etc.
Asian Food Travel Education/Training Clothing/Footgear
Western Food KTV Medical Services Jewelry/Accessories
Hotpot/BBQ Sports/Fitness Hair/Nail Beauty Kids
Dining Others Leisure Others Beauty/Massage Electronic Products
Life Others Shopping Others
© Dataotuan - blog.dataotuan.com – July 2011 5
Top Daily Deal Websites – Market Share 1
In terms of total revenue, QQ has the biggest market share (11.9%).
QQ's market share is even bigger if its cooperation with 5 top 20 websites are
included. QQ distributes often deals from Ftuan, Liketuan, 58tuan and
Shuangtuan. Gaopeng is a joint venture between QQ and Groupon.com.
© Dataotuan - blog.dataotuan.com – July 2011 6
Top Daily Deal Websites – Market Share 2
Top 10 Websites (Revenue)
May June July
Lashou 14.4% QQ 10.0% QQ 11.9%
Meituan 8.2% Meituan 8.6% 55tuan 9.3%
24quan 7.6% Manzuo 8.4% Manzuo 7.6%
58tuan 7.5% 24quan 8.2% Meituan 7.1%
Dianping 6.5% Nuomi 7.9% Dianping 7.1%
QQ 5.9% Ftuan 7.0% Lashou 6.3%
Ftuan 5.5% Dianping 7.0% Nuomi 5.9%
Nuomi 5.2% 58tuan 6.6% 58tuan 5.8%
Manzuo 4.9% 55tuan 6.0% Ftuan 5.6%
55tuan 3.6% Lashou 5.1% 24quan 5.4%
Total 69.3% Total 74.8% Total 72%
The top 10 remained the same, although some changed positions.
Lashou’s market share increased a bit after their drop in June.
© Dataotuan - blog.dataotuan.com – July 2011
Sites Ranking Comparison
7
RankNr. of Deals Total Nr. Sold Revenue
May June July May June July May June July
1 QQ QQ QQ Sina Meituan QQ Lashou QQ QQ
2 Lashou 55tuan 55tuan Lashou QQ Meituan Meituan Meituan 55tuan
3 Meituan Lashou 24quan Meituan Lashou 55tuan 24quan Manzuo Manzuo
4 55tuan Meituan Gaopeng QQ Nuomi Lashou 58tuan 24quan Meituan
5 Groupon.cn 24quan Lashou Nuomi 55tuan Ganji Dianping Nuomi Dianping
6 24quan Gaopeng Meituan 24quan 58tuan Nuomi QQ Ftuan Lashou
7 58tuan 58tuan 58tuan 55tuan 24quan Gaopeng Ftuan Dianping Nuomi
8 Manzuo Ftuan Ftuan 58tuan Aibang Dianping Nuomi 58tuan 58tuan
9 Ftuan Manzuo Manzuo Dianping Manzuo Manzuo Manzuo 55tuan Ftuan
10 Gaopeng Nuomi Nuomi Gaopeng Dianping 24quan 55tuan Lashou 24quan
As in June, QQ is no.1 in Nr. of deals launched, total nr. sold and total revenue.
55tuan is improving the most in all 3 rankings.
Meituan, Manzuo, Nuomi and Dianping solidified their positions in the top 10.
Gaopeng launched more deals, sold more, but revenue wise it is 1 position out
of the top 10.Top 10 Websites
© Dataotuan - blog.dataotuan.com – July 2011 8
Sites Pricing strategy
Average Discount
Average Price
Overall average discount: 60%
Overall price/deal: 127 Rmb
The average discount of all the daily deals is 60%, the average price is 127 Rmb.
The discount of the top 20 deal sites ranges from 55% to 81%; The average price
ranges from 36 to 177 Rmb.
© Dataotuan - blog.dataotuan.com – July 2011 9
Deals Overall Comparison
Comparing the statistics from May to July, more and more deals were launched,
but they generated on average less and less revenue as well as less Nr. Sold.
One reason might be the average price per deal kept increasing while at the
same time the average discount percentage went down.
© Dataotuan - blog.dataotuan.com – July 2011 10
Deals Category Comparison
Average Nr. Sold 165 398 984 567 2541
Average Price (Rmb) 162 68 120 131 193
Average Discount 84% 54% 36% 64% 58%
Dining deals make up 26.6% of all deals launched, followed by Life services
deals (25.4%).
Dining deals are the cheapest.
Life services deals have the biggest discount, while Shopping deals have the
smallest discount.
© Dataotuan - blog.dataotuan.com – July 2011 11
In East China the most local deals (Dining, Leisure and Life services) are
launched. Southwest and especially Northwest China are trailing behind.
In North China the average deal price is the highest, in the Northwest it's the
lowest.
Daily Deals in Different Regions
Nr. of Local
Deals
Average
Nr. Sold/ Deal
Average Price/
Deal (Rmb)
Average
Discount
East China 25,813 360 112 67%
North China 11,211 477 147 68%
South China 10,516 309 117 68%
Middle China 7,835 377 96 67%
Northeast China 6,449 320 111 64%
Southwest China 5,374 347 111 67%
Northwest China 3,154 323 93 71%
© Dataotuan - blog.dataotuan.com – July 2011 12
Daily Deals Market
Region by Region
© Dataotuan - blog.dataotuan.com – July 2011
25,813
3,154
11,211
10,516
7,835
6,449
5,374
Nr. of Local Deals
Average Nr. Sold/Deal
© Dataotuan - blog.dataotuan.com – July 2011 13
Top Deals Analytics – Deal Categories
July June May
Life services 10% 10% 5%
Dining 26% 22% 19%
Online shopping 21% 22% 31%
Leisure (Movies) 28% 24% 28%
Leisure (Others) 9% 7% 2%
Others 6% 15% 15%
37%
Leisure accounts for 37% of the highest grossing top deals, the summer
holiday may play a big role here.
Movies, a sub-category of Leisure, continue to be popular, accounting for 28%
of all the top 500 deals.
Dining deals are the 2nd most popular category among the top deals.
The two main sub-categories are Seafood/Buffets and Hotpot/BBQ.
© Dataotuan - blog.dataotuan.com – July 2011 14
Top Deals Analytics – Deal Sites
Dianping, as in June, again has the biggest percentage among the top deals,
followed by Manzuo and Nuomi.
© Dataotuan - blog.dataotuan.com – July 2011 15
Failed Deals Analytics 1
© Dataotuan - blog.dataotuan.com – July 2011 16
Failed Deals Analytics 2
8.7% - the average % of failed deals in July
While the total Nr. of deals launched keep increasing, the percentage of failed
deals (<5 sold) is going up as well; Nearly half of the failed deals have 0 sales.
Comparing the top 10 deal sites, QQ has the highest % of failed deals, 16.7%;
Dianping has the lowest, only 0.5%.
Looking beyond the Top 10, the “leader” in failed deals is Gaopeng with 29.4%.
© Dataotuan - blog.dataotuan.com – July 2011 17
Failed Deals Analytics 3
Photography
12%
Online Shopping accounts for the biggest percentage of failed deals (Nr. sold
less than 5), followed by Life services.
Photography, a subcategory of Life services, known for its nontransparent
pricing, accounts for 12% of the failed deals.
© Dataotuan - blog.dataotuan.com – July 2011
18
Summary 1 – Market Trends
1. The trend of the Chinese Daily Deal market –
Deals’ Quantity goes up and Quality goes down.
Comparing the statistics from May, June and July, each month more and more
deals are launched, but at the same time the average Nr. Sold and the average
Revenue are getting less and less.
The percentage of failed deals (Nr. Sold <5) is going up as well, nearly half of
these deals have 0 sales.
QQ (No.1) and Gaopeng (No.11) had the most failed deals in July.
2. There is a big difference among the 7 regions in China, in terms of the
development of the daily deals market,
In East China the most local deals (Dining, Leisure and Life services) are
launched. Southwest and especially Northwest China are trailing behind.
As for the average deal price, North China is the highest; Northwest China is
the lowest.
© Dataotuan - blog.dataotuan.com – July 2011 19
Summary 2 – Top Websites & Failed deals
4. Top sold deals and failed deals analytics:
Leisure accounts for 37% of the 500 top deals; among the popular leisure deals,
the majority is in the sub-category Movies (28%).
Online Shopping accounts for the biggest percentage of failed deals, followed by
Life services.
Photography, a subcategory of Life services, accounts for 12% of the failed deals.
3. QQ keeps leading, Dianping shows good quality control.
As in June, QQ is the no.1 in Nr. of Deals launched, total Nr. Sold and Revenue.
Revenue wise the top 10 sites remained the same, though the ranking changed.
Gaopeng ranks no. 11 in revenue. It launched more deals, sold more, but at the
same time the percentage of failed deals (< 5 sales) is high, nearly 30%.
Meituan, Manzuo, Nuomi and Dianping solidified their positions in the top 10.
Dianping seems more selective in deals’ quality, as it has the biggest percentage
among the top deals and the smallest percentage in the failed deals.
© Dataotuan - blog.dataotuan.com – July 2011 20
About Dataotuan.com
Dataotuan, a unique daily deal aggregator and analytics platform in China,
was started with 2 goals in mind.
1. To recommend the best deals to our users based on where they are, what they
like and when they want it as well as giving them tools to manage them
2. To analyze the deal data in order to find out what constitutes the best daily deal
© Dataotuan - blog.dataotuan.com – July 2011 21
Dataotuan Tracks & Collects
Dataotuan Tracks
*Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence.
Deal Title
Price (Original, Current, Abs. And % Discount)
Number of Sold Deals
Category/Sub Category
Availability in Time
City, District, Latitude/Longitude
Weather & more
Deals & Revenue per District
Number of “real’ active Cities/Provinces
Number of Deals
Gross revenue Province,
City, District, Category, Sub Cat.
314 cities in Mainland China(*)
2000 – 4000 new deals every day
Dataotuan Collects
149 of the main Daily Deal Sites
© Dataotuan - blog.dataotuan.com – July 2011 22
Dataotuan Helps
Analysts and Investors
Estimates of the Gross Revenue of the main Daily Deal websites.
Revenue trends for the main Daily Deal websites
Detailed market analysis for all tier cities in Mainland China.
Detailed category analysis for provinces & 1st and 2nd tier cities
Daily Deal Winners & Losers benchmark
Daily Deal websites
Sales Tool to help Source & Re-target deals as well as explore new cities
Daily Deal Predictor
Competition Analysis
City Market Entry
SWOT of your website or the competition
Merchant Advisor:
Select the most relevant daily deal website for your offer
Help to decide discount & pricing etc based on Dataotuan data.
© Dataotuan - blog.dataotuan.com – July 2011 23
Dataotuan Announcements
Dataotuan Singapore is out of its soft launch, see singapore.dataotuan.com
Dataotuan Malaysia is out of its soft launch, see malaysia.dataotuan.com
Dataotuan Philippines is in soft launch, see philippines.dataotuan.com
Dataotuan offers from now on also the sales & data products for
Singapore, Malaysia and The Philippines
Australia & Taiwan are expected to be data ready in the coming month.
If you like Dataotuan to track a specific country, please contact us
© Dataotuan - blog.dataotuan.com – July 2011 24
The objective of this report is to offer insights into the Chinese Daily Deal industry.
Data are collected from the main Chinese deal websites and offer a reliable indication of the Chinese daily deal market
The daily deal websites that unfortunately are not included due to not providing correct data access (api) are
Ju.taobao.com and groupon.cn.
Please contact us if you have any questions/remarks related to this report.
Contact Dataotuan
We’re happy to help you, please contact us at:
Chinese +86 13761796676 Email: [email protected]
English +86 13801660890 Email: [email protected]
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