the chronicle of

PHILANTHROPYthe chronicle of

PHILANTHROPY

Display aDvertising rate CarD 22EffEctivE January 1, 2010

yOUr Key tO tHe $1 -trilliOn pHilantHrOpy MarKet

CirCul ation

33,350 paid. average for the six months ending June 30, 2009; member, audit Bureau of Circulations.

100,000+ readership. Many readers pass along their copies to colleagues.*

$72 per year subscription. 18 issues.

*The Chronicle of Philanthropy Subscriber Study, Target Research Group.

tHE cHrOnicLE Of PHiLantHrOPy

The Chronicle of Philanthropy is the

newspaper of the nonprofit world. It

provides news and information for

executives of tax-exempt organizations

in health, education, religion, the arts,

social services, and other fields, as well

as fund raisers, professional employees

of foundations, institutional investors,

corporate grant makers, and charity

donors. Along with news, it offers such

service features as lists of grants, fund-

raising ideas and techniques, statistics,

reports on tax and court rulings,

summaries of books, and a calendar of

events. Established 1988.

the ChroniCle of phil anthropydispl ay adver t is ing r ate c ard

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* These issues have early black-and-white and color closing dates.

† March 11 has Technology Guide; April 8 has the Fund-Raising Services Guide; May 20 has the Continuing-Education Guide; October 7 has the Guide to Managing Nonprofits. See section 7 for more information. Call Megan Hauck at (212) 758-5781 for special early deadline dates for these supplements.

issue and Closing datesThe Chronicle of Philanthropy, with 18 issues per year, is dated thurs-day and mailed on the preceding thursday. the closing date for black-and-white advertising and for camera-ready black-and-white materials is Friday—6 days before the mailing date (13 days prior to the cover date). Color ads close the Tuesday preceding the black-and-white close.

cLOSinG DatES

iSSuE DatE cOLOr B&W

20

10 Jan. 14 tue., Dec. 29 tue., Dec. 29

Feb. 11 tue., Jan. 26 Fri., Jan. 29

Feb. 25 tue., Feb. 9 Fri., Feb. 12

Mar. 11 tue., Feb. 23 Fri., Feb. 26

Mar. 25 tue., Mar. 9 Fri., Mar. 12

apr. 8 tue., Mar. 23 Fri., Mar. 26

apr. 22 tue., apr. 6 Fri., apr. 9

May 6 tue., apr. 20 Fri., apr. 23

May 20 tue., May 4 Fri., May 7

June 17 tue., June 1 Fri., June 4

July 15 tue., June 29 Fri., July 2

aug. 12 tue., July 27 Fri., July 30

sep. 9 tue., aug. 24 Fri., aug. 27

sep. 23 tue., sep. 7 Fri., sep. 10

Oct. 7 tue., sep. 21 Fri., sep. 24

Oct. 21 tue., Oct. 5 Fri., Oct. 8

nov. 4 tue., Oct. 19 Fri., Oct. 22

Dec. 2 tue., nov. 16 Fri., nov. 19

1x 3x 6x 9x 12x 18x 24x

tabloid page $6,150 $5,935 $5,780 $5,595 $5,410 $5,230 $4,920

4/5 5,500 5,310 5,170 5,005 4,840 4,675 4,400

3/5, jr 4,880 4,710 4,585 4,440 4,295 4,150 3,905

1/2 4,295 4,145 4,035 3,910 3,780 3,650 3,435

2/5 3,680 3,550 3,460 3,350 3,240 3,130 2,945

1/5 2,130 2,055 2,000 1,940 1,875 1,810 1,705

1/2 col 1,100 1,060 1,035 1,000 970 935 880

1/4 col 585 565 550 530 515 495 470

1x 3x 6x 9x 12x 18x 24x

tabloid page $7,675 $7,460 $7,305 $7,120 $6,935 $6,755 $6,445

4/5 7,025 6,835 6,695 6,530 6,365 6,200 5,925

3/5, jr 6,405 6,235 6,110 5,965 5,820 5,675 5,430

1/2 5,820 5,670 5,560 5,435 5,305 5,175 4,960

2/5 5,205 5,075 4,985 4,875 4,765 4,655 4,470

Bl aCk-and-White advertising

Color advertising

Four-color cost over basic black-and-white rate: $1,525 per page or portion thereof. Four-color ads must be two-fifths page or larger. Four-color spreads will be billed as two four-color pages. Metallic and non-process color inks are not available.

premium positions

premium positions are available to contract advertisers. please contact your sales representative for details.

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direCtory of serviCes

the Directory of services offers advertisers an additional, inexpensive way to reach the leaders of the nonprofit world. Basic listings in the Directory of services include your company’s name in boldface caps, street address, city, state, Zip code, and phone and fax numbers. additional lines of information, including Web and e-mail addresses, can be added at an additional cost. the Directory is also available on The Chronicle’s Web site at philanthropy.com/dos. all listings with Web and e-mail addresses have hypertext links.

rates for a basic listing are $865 for 1 year (18 consecutive issues) and $590 for 6 months (9 consecutive issues). One-, two-, and three-inch boxed ads are also available.

general rate poliCy

Contracts for multiple insertions of advertising will earn substantial discounts, as indicated in the rate tables. Discounts are determined by the number of insertions contracted for and used in any 12-month period. if fewer than the contracted number of insertions are used, payment of the higher rate for the number actually used (“short rate”) will be due at the end of the contract period. if enough additional insertions are used to qualify for a discount, a cumulative refund (“rebate”) will be applied to the cost of the advertisement that meets the requirement.

Frequency discounts may be protected by signing a one-year contract. a contract year, 18 consecutive issues, begins with the date of the first insertion.

to earn a discount for a schedule that includes advertisements of different sizes, the smallest ad may not be less than half the size of the largest ad.

a double-page spread ( junior or tabloid pages) counts as two insertions.

internet advertising

The Chronicle’s Web site, philanthropy.com, is the most comprehensive online source of news and information about the nonprofit world. the site offers the complete contents of the new issue and an archive of articles from 1997 and grant listings from 1995—all fully searchable. More than 100,000 unique viewers visit The Chronicle’s Web site every month. Banner advertising is available throughout the site. advertising is also available in The Chronicle’s e-mail newsletters. please contact your sales representative for more information on how banner and e-mail advertising can enhance your marketing message.

speCial supplements

The Chronicle publishes four supplemental guides to products and services:

March 11 technology guide

april 8 Fund-raising services guide

May 20 Continuing-education guide

October 7 guide to Managing nonprofits

advertisements in the guides also appear on The Chronicle’s Web site, complete with hypertext and e-mail links. advertisers can collect leads through popular information-request forms published both in print and online.

The Chronicle also publishes several special editorial reports that are eagerly anticipated in the nonprofit world. please contact your sales representative for a complete schedule of special issues.

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reCommended ad sizes

2/5 page81⁄8" wide × 65⁄8" deep$3,680 B&W$5,205 4-color

junior-page spread171⁄4" wide × 10" deep$9,760 B&W$12,810 4-color

Tabloid page101⁄4" wide × 131⁄2" deep$6,150 B&W$7,675 4-color

4/5 page81 ⁄8" wide × 131⁄2" deep$5,500 B&W$7,025 4-color

junior page81⁄8" wide × 10" deep$4,880 B&W$6,405 4-color

3/5 page6" wide × 131⁄2" deep$4,880 B&W$6,405 4-color

1/2 page101⁄4" wide × 65⁄8 deep$4,295 B&W$5,820 4-color

1/5 page6" wide × 41⁄2" deep$2,130 B&W

1/5 page4" wide × 65⁄8" deep$2,130 B&W

1/5 page17⁄8" wide × 131⁄2" deep$2,130 B&W

4" wide × 5" deep$1,580 B&W

4" wide × 4" deep$1,260 B&W

1/2 column17⁄8" wide × 65⁄8" deep$1,100 B&W

1/2 column4" wide × 31⁄4" deep$1,100 B&W

4" wide × 3" deep$980 B&W

1/4 column17⁄8" wide × 31⁄4" deep$585 B&W

Tabloid-page spread211⁄2" wide × 131⁄2" deep$12,300 B&W$15,350 4-color

6" wide × 10" deep$3,820 B&W$5,345 4-color

2/5 page6" wide × 9" deep$3,680 B&W$5,205 4-color

2/5 page4" wide × 131⁄2" deep$3,680 B&W$5,205 4-color

6" wide × 65⁄8" deep$2,760 B&W

81⁄8" wide × 5" deep$2,725 B&W

4" wide × 10" deep$2,725 B&W

Following are illustrations showing standard ad sizes, along with their dimensions. non-standard ad sizes are also available; please contact your sales representative for complete information.

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digital ad sumission

file formats pDF files (adobe acrobat, high resolution press quality). the document must be set to the ad size. please contact us for our acrobat Distiller options and instructions for creating a high-resolution pDF file that is suitable for printing.

images Halftone images should be 200 dpi and line art images should be 600-1200 dpi. prepare color images as CMyK.

fonts pDFs that contain Opentype or adobe type 1 fonts are acceptable. We cannot accept pDFs that contain trutype fonts, and reserve the right to substitute our fonts in files that contain trutype fonts.

color-correcting

The Chronicle will not color correct digital ads without authorization. We will, however, use our internal settings, which are optimized for newspaper printing, when processing digital ads.

Method of delivery

Digital black-and-white ads may be submitted via e-mail to display@philanthropy.com. Digital four-color ads must be sent on CD or via Ftp. send CD’s to:

Display advertising DepartmentThe Chronicle of Philanthropy1255 twenty-third street, n.W.Washington, D.C. 20037.

For instructions on sending ads via Ftp, send an e-mail to display@philanthropy.com or call (202) 466-1212.

Proofs We require proofs for all digital ads. Black-and-white proofs may be faxed to (202) 659-2236 or sent to the address above. Four-color proofs must be sent to the mailing address above and must be representative of the digital file. Without a proof, the publisher cannot be held responsible for the quality of the black-and-white or color reproduction. the publisher assumes no liability for any errors in supplied files.

Method of binding Folded, not stitched.

Publicationtrim size

113 ⁄8" wide, 15" deep. 5 columns per page. type-page size: 101 ⁄4" wide, 131 ⁄2" deep. Margin at fold measures 1 ⁄2". in ads that bleed into gutters, vital advertising matter should be kept within a width of 101 ⁄4", to allow for variations in folding.

column widths single column, 17⁄8". two columns, 4". three columns, 6". Four columns, 81 ⁄8". Five columns, 101 ⁄4". Depth of column: 131 ⁄2".

Bleed specifications

Bleed is available at fold margins only for tabloid-page spreads and junior-page spreads. no other bleeds are available. no extra charges are made for bleeds.

tabloid-page spread: 211 ⁄2" wide × 131 ⁄2" deepJunior-page spread: 171 ⁄4" wide × 10" deep

acceptable materials

The Chronicle accepts black-and-white and four-color camera-ready materials in electronic format. if you are unable to submit your black-and-white ad in camera-ready, electronic format, subject to the specifications below, we can typeset your ad at no additional charge. We do not offer typesetting services for four-color ads.

Press gain Our expected press gain of 30% to 35% should be taken into consideration when preparing both black-and-white and four-color materials.

color Color ads must be four-color process only. no pMs colors can be used. the maximum color density is 240.

type We recommend using at least 10-point sans-serif type (bold or medium-weight) when reversing type out of one color and at least 14-point when reversing out of four-color. When using color type, we recommend using no more than two colors and at least 14-point sans-serif type (bold or medium-weight).

materials speCifiCations

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to confirm receipt of materials, or for more information:

Phone: (202) 466-1212 E-mail: display@philanthropy.com Web: philanthropy.com/advertise/specs.htm

agenCy Commission

a commission equal to 15% of the gross billing—not including charges for typesetting, illustrations, and other special services, which are non-commissionable—is al lowed to recognized advertising agencies that are listed in the standard Directory of advertising agencies or are members of recognized agency associations. payment is due upon receipt of invoice. agency discounts are not available on publisher-set ads. Commissions are not al lowed on invoices that are 60 days past due.

puBlisher-set ads

if you are unable to submit your black-and-white ad in camera-ready, electronic format, The Chronicle will design and typeset simple layouts without charge. extra services will be charged at the normal rates. agency discounts are not available on publisher-set ads.

Furnish your copy, along with a sample layout, a logo or other graphic, and any special instructions to us. if possible, provide us with an electronic version of your text (in Microsoft Word or txt format) and logos or graphics (in tiff or eps format). please note that faxed copies of logos and graphics are not acceptable.

publisher-set ads may be submitted by e-mail to display@philanthropy.com, by fax to (202) 659-2236, or sent to:

Display advertising Department The Chronicle of Philanthropy 1255 twenty-third street, n.W. Washington, D.C. 20037 phone: (202) 466-1212

Upon request, a proof will be sent for approval (please supply your e-mail address). if you require a proof, the deadline is one week earlier than the closing date shown in this rate card.

general Conditions

a. advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof. in consideration of such publication, the advertiser and its agency agree to indemnify and hold the publisher harmless against any expense or loss by reason of any claims arising out of publication.

b. all contents of advertisements are subject to the publisher’s approval. the publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time without cause. the publisher reserves the right to insert the word “advertisement” above and/or below any copy. Only publication of an advertisement shall constitute final acceptance of the advertiser’s order.

c. advertisements not received by the closing date will not be subject to approval or revision by the advertiser or its agency.

d. Cancellations or changes in orders must be received in writing by the closing date. Cancellation of space order forfeits the right to position protection.

e. positioning of advertisements is at the discretion of the publisher. the publisher reserves the right to give better position than specified in the order, at no increase in rate.

f. the publisher is not liable for delays in delivery and/or non-delivery in the event of an act of god, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage, trans portation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner.

g. the advertiser and/or its advertising agency shall be jointly and severally liable for all moneys due and payable to the publisher for advertising which the advertiser or its agency ordered and which was published.

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h. the publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. the publisher’s liability for any error will not exceed the cost of the space occupied by the error.

i. the publisher shall have no liability for errors in key codes, although allowances may be made in case of publisher’s error.

j. individuals or organizations not known to The Chronicle of Philanthropy are required to pay in advance for their first insertion.

k. Unless specifically agreed to in writing by the publisher, the provisions of this rate card shall supersede and control any contrary provision of any contract, insertion order, or copy instructions.

l. Because of breaking news and press capacity, an issue may occasionally be filled before all advertising has been accommodated. in that rare event The Chronicle of Philanthropy will make a good-faith effort to accommodate advertising in the order of receipt of written insertion orders, and will promptly notify clients whose advertising has had to be omitted.

m. The Chronicle of Philanthropy requires that advertisers feature a diversity of racial and ethnic groups in their illustrations.

The ChroniCle of PhilanThroPy1255 tWenty-tHirD street, n.W.WasHingtOn, D.C. 20037

PHOnE: (202) 466-1212fax: (202) 659-2236E-MaiL: display@philanthropy.comWEB: www.philanthropy.com

PuBLiSHEr Mireille grangenOis

aSSOciatE PuBLiSHEr Harvey W. Hill

SEniOr SaLES ManaGEr eriCa Bergin(212) 758-4721

DirEctOr Of PrODuctiOngWen gaiser

aSSiStant PrODuctiOn ManaGErasHley page