The Client-Agency

The key to successful relationships is:

'#..'"" pcfiA e, L/t.-t:/ ....,............,....,,

communications.

This is also true formarketing communications

and their

,,;.

To ensure these

Ehannels remain open between parties follow these fA>T

.. ,......>... -c,;,.

.', - ::3>-

•

,

•

Like a marria e, thea ency becomes an

of the client's marketin department and is viewed as a part of their

•

In order for a relationship like this to develop, both partiesneed to share similarva Iu es whiIe ......- .. ·--· I.A..

and thethe interactionsbetween organizations.

The Client A ency1*r/'- --·

•

Getting C -level iJU oft e-11u nt and activelyfin the brand strategyprovides the agencyinsight that buildssuccessful programs.

This type of coftaho iaiu· allows the a ency to truly understand theclient's <-

. fl.Vc SO It ISreflected in thecreative ideas and recommendations.

The Client-A #a£A£M1

•

The Client-A #a£A£M1

There should be amutual

and-'l5tancfUV5i

w""' t " d.-.

between parties.

The Client-A #a£A£M1

Any confusion or questions should be addressedlfflflu:£{ r/t?fi4

with a telephon call or face -to-face meetin .

CUent-Agenc/} J•

(_,({

3.De ine

CUen -AgencrLi

iiiilllllil. ••

Each party should make a concerted effort to 1ut ta ze the relationship withaapproach .

V"l

CUen -AgencrLi

iiiilllllil. ••

A formal Letter of \, _A reement uvv'leS'both parties

.; /}l {tJt{

the expectations,responsibilities andrequirements for a ood partnership.

The Client A ency/} /)

rfi11

Communicate and 4_o .. information because without it there will be

I I

The Client-A ency

To learn more about how

works with its c l ients

v i sit:http:/jmccom.comjclients/

Connect with

www.mccom.com www.mccom.comjb log

® @@ @