Date post: | 20-Jan-2016 |
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The client: The one who creates the business or the project, the entrepreneur/ project leader. The client has to have any kind of affiliation to CU Boulder.
The customer: The investor/founder of the project or business.
B U F F O N EC R O W D F U N D E R
Customer Research and Target Customer Strategy
CLIENTS
StudentUndergraduate Student Graduate Student Former Student
FacultyAlumni
Customer Research and Target Customer Strategy B U F F O N E
C R O W D F U N D E R
CUSTOMER
StudentFacultyAlumniDonorss Family and FriendsStrangersBoulder Community and Beyond
Buying Decision- Customer
Customer Research and Target Customer Strategy B U F F O N E
C R O W D F U N D E R
Helping the entrepreneur to raise the money needed to fund their project/ Business.
Influences to invest or donate/ support the project/ Business:
Level of interestFaith on the entrepreneurFully vettedFraud protectionReliability of C.F portalC.F portal success history.
Buying Decision- Clients
Customer Research and Target Customer Strategy B U F F O N E
C R O W D F U N D E R
Sale cycle is short (2 to 3 months max.)bb
Service/ Transaction is made through the Platform
Influences to choose C.F platform for the support of her/his project/ Business:
Record of successful campaign raises
Who is the founder/ investor pool How big is the investor/ funder pool
How well funded organized and successful the platform is
How accessible and easy is to upload your project/ business to the platform How much help you could receive.
Customer/ Client Understanding
Customer Research and Target Customer Strategy B U F F O N E
C R O W D F U N D E R
Target customer look information and advice through WOM, the C.F portal.
The customer perceive the service as complete success and goodwill act.
The target customer believe in or offer because of the affiliation to the university, and the perception that their fund raising efforts will be successful and completed quickly.
Customer/ Client Understanding
Customer Research and Target Customer Strategy B U F F O N E
C R O W D F U N D E R
The most persuasive attributes or benefits from this service are donation piece. Yet, equity would be a “ maybe”. a
There is a real need, which is to fund great ideas from CU students, or anyone who is affiliated to it.
Customer/ Client Experience
Customer Research and Target Customer Strategy B U F F O N E
C R O W D F U N D E R
ClientAssistance 24/7Easy to upload their Projects/ Business
IdeaPromote them frequently
CustomerWarranty their perksTransparency in the processEasy to find the project they feel
connected to.