ITU ARAB FORUM ON FUTURE NETWORKS “BROADBAND NETWORKS IN THE ERA OF APP ECONOMY“

THE CLOUD AT THE SERVICE OF APP ECONOMY

MANEL MEDHIOUB

ING, TEACHER

22 February 2017

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Introduction

1- App economy

2- The value of Cloud Computing

3- Cloud to support the App Economy

Conclusion

Outline

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- Cloud has already changed both everyday life and business.

- While much discussions relating to cloud involves its technological

capabilities, it offers actually numerous opportunities to improve App

economy

We need to determine how to take advantage of cloud’s potential to

optimize, innovate and offer new different value propositions.

Introduction

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Introduction

Key technologies: Virtualisation, Outsourcing, resources sharing….

APP ECONOMY

• The term “App Economy” is often used to refer to the economy that has been created

due to the development and delivery of software applications for smart-phones,

tablets, and Facebook.

• Mobile apps created new fortunes for entrepreneurs and changed the way business

is done.

• The app economy encompasses the sale of apps, ad revenue or public relations

generated by free apps, and the hardware devices on which apps are designed to

run.

APP ECONOMY

• To attract users and developers to use and build apps :

introduction of new,

innovative platforms.

Easy access, install and

publish apps

AWS Marketplace and Facebook App Center

great user experience

Default layouts, guidelines, UI

end-user value

Tools and APIs

APP ECONOMY

The emergence of the app store model

The proliferation of cloud services

Allow small app companies

to access overseas markets.

There's an App for

That.

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• For a startup, Cloud

Accelerates deployment of new services without consuming the

computing resources of the enterprise.

Reduces capital requirements for up-front investments in IT since the

enterprise is able to utilize the resources of CC.

Offers the flexibility to meet sudden changes in demand and peaks.

Teams can focus more time on delivering business value and less time

on non-productive activities.

The value of Cloud Computing

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• Business managers are turning to cloud computing to expand their

businesses, the cloud:

Provides a quick and easy way to implement business process

changes.

Offers new ways to engage with customers.

Allows work with collaborative communities.

Companies are taking services and data and linking them together

to create new and innovative applications or business processes.

The value of Cloud Computing

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Any organization can exploit the power of cloud to help drive

business innovation. It can:

- enter new lines of business or industries,

- reshape an existing industry

- transitioning into a new role in their industry value chain.

The value of Cloud Computing

CLOUD TO SUPPORT THE APP ECONOMY

PaaS

IaaS

SaaS

Cloud

Customer

Billing

Content

ManagementCRM

Sales

Collaboration

Document

ManagementSocial

Networks

Financials

Office

Productivity

Email

Database

Integration

Development

Testing

Business

IntelligenceService

Management

Storage

Backup/Recovery

Platform

HostingCompute

Application

Deployment

CLOUD TO SUPPORT THE APP ECONOMY

Broad network access

Elasticity

Self service on demand

• connect app makers with customers around the globe

• scale to meet demand in a global marketplace.

• store and make available more content than devices themselves could hold.

• Apple’s iCloud and Microsoft’s SkyDrive are examples of mobile cloud services where the data and applications can reside in the cloud.

CLOUD TO SUPPORT THE APP ECONOMYCHALLENGES

Data Location

Compliance issues

Vendor lock-in

Privacy

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Apps are everywhere and have the power to change everything.

In App Economy evolution, cloud computing is imperative

It is a key driver of app adoption in enterprise

ConclusionBring your own App

Thank you