www.npgroup.net

The CMS of the FuturePete Czech, CEO: New Possibilities Group, LLC

Welcome!

Today’s Agenda:

• Introductions• History of the CMS• Today’s CMS Landscape• How Content is Consumed Today• The CMS of the Future• Benefits• Economics• Case Studies• Q&A

Introductions

Your Host: Pete Czech

CEO, New Possibilities Group

Co-founder of NPG in 2001

NPG specializes in highly customized design & development of web applications and content management systems.

Contact: czech@npgroup.net

Our Experience

Remember When….

Websites were composed of thousands of flat HTML pages?

Changes required software and FTP uploads – technical knowledge?

Complex interactions relied on a CGI script no one could figure out?

Login Systems were virtually unheard of?

Along came the CMS!

CMS systems started small & niched

Enabled rudimentary content management

The foundations of extensibility emerged

Platforms emerged:

WordPressDrupalJoomlaMagento

Enterprise caught up

Today’s CMS Landscape

The Web Forever Changed

Websites were easy and quick to deploy

Plug-in’s, extensions and other extensibility methods matured

Emergence of tens of thousands of “experts” and “agencies”

Sounds awesome!

The bad news…

Large install bases became targets for malicious individuals

Unpredictable updates between core software, plugins and extensions create uncertainty for enterprises

Just how customizable are these platforms?

Major iterations result in costly infrastructure updates

Existing themes made the value of design decline

Many of those “agencies” have no idea WTF is going on!

But, let’s stay technical, for now

Today’s CMS platforms are integrated frameworks

Display & Administration play in the same sandbox

Content types are flexible, but still based on the old methodologies

But, let’s stay technical, for now

Extensibility isn’t always what it seems…

The future isn’t integrated…

Today, content is consumed on many different mediums

Web, Mobile, Apps, OTT Devices

Current CMS platforms are designed off the shelf for web browsers (mobile or desktop) only

Only with moderate modifications can these platforms work to fuel alternative distribution methods

What does the future look like?

Separation of administration function and logic from user consumption

AKA: Decoupling

What is decoupling?To make it simple: separation of your content management from the user experience.

Why Decouple?

Security

Distribution

Front-end Flexibility

Lifespan

Unique Workflows

Third Party Integrations

And so much more…

Security

Decoupled = separation of powers

Integrated = exposure

More freedom to secure tightly

Distribution

Decoupled means distribution flexibility

API connectivity enhances options

Multi-domain control

CMS2CMS

Flexible User Experiences Decoupling from administrative portion allows for almost any front-end technology

Enable front-end experience to be separated from back-end business logic

Remember, back-end tech and front-end tech evolve at different speeds

Lifespan

Decoupled means longevity

Avoid technical debt

Goal: 5-7 years minimum

Unique Workflows

Every business is different

Mold your CMS to your workflow, not the opposite

Consider it a valuable asset

Third Party Integrations

Easily integrate complex third party systems

Tie legacy platforms into web platform safely

Create complex workflows between multiple systems

Economics of Decoupling

Slightly higher up-front costs

Realize savings with longevity of system

Predictable ongoing costs

Should You Decouple?

You are managing a company that distributes content to many channels, including multiple domains

Your enterprise is concerned particularly about security, yet wants a full-featured content management platform

You are frustrated by the unpredictable nature of the existing off-the-shelf platforms

You are interested in a long-term solution with complete ownership

Case Study 1

Requirements:

Publishing to multiple channels: web, mobile, partners, OTT

Administrators require real-time collaboration from multiple locations

Administrative workflow is highly customized and unique

Case Study 1

The Solution:

Fully Decoupled CMS

Live text editing capabilities

Integrated workflows and connectivity to third party systems such as video hosting provider, HR solutions, Twitter

Case Study 2

Requirements:

Furniture retailer with multiple locations

Required custom inventory management system integration (system was in-house proprietary)

Wanted comprehensive search and lookbook capabilities with foundation for e-commerce

Case Study 1

The Solution:

Partially Decoupled CMS

Custom integration to inventory system via push/pull communications

Customized CMS with comprehensive toolset

Interested in a LIVE Demo?

Call me!

Q & A

Additional Resources

Our blog – www.npgroup.net/blog

Videos - www.npgroup.net/videos

E-Books – www.npgroup.net/resources

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