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the cmt caravaning partner region
THE WORLD‘S LARGEST PUBLIC EXHIBITION FOR TOURISM AND LEISURE WITH ... • around 265,000 visitors • over 50% are interested in caravaning offers! • more than 2,100 exhibitors from around 100 countries • approximately 1,000 caravans, mobile homes and leisure vehicles • 120,000 m2 of exhibition space • over 1,500 accredited journalists • high media presence on TV, on radio, in print and online (media reach: 45 million contacts)
WE WOULD LIKE YOU TO BE THE Caravaning PARTNER REGION AT CMTAwaken a yearning for a special kind of camping destination.Caravanners and campers with a passion for travelling want to experience and
discover with all their senses your scenic attractions, people and culture.
Through your presence, you will obtain new guests and attract the attention
of a globally recognised media landscape.
Benefit as the caravaning partner region and make your sites the stars of CMT. A very warm welcome!
The caravaning partner region is the focal point of CMT. It is the main player and centre of attraction for the entire camping scene at CMT. Visitors and the entire press and media focus their attention on the partner region.
This means: a guaranteed high number of visitors, maximum visitor interest and intensive reporting.
THE Caravaning PARTNER REGION,
2015 Kvarner Gulf/Croatia 2017 Northern Black Forest
2019 Carinthia/Austria2018 Trentino/Italy2017 Northern Black Forest2016 Denmark2015 Kvarner Gulf/Croatia2014 Costa Brava/Catalonia2013 Mecklenburg-Vorpommern2012 Ticino/Switzerland2011 Lower Saxony2010 Campania/Italy a star
THE Caravaning PARTNER REGIONS2010 - 2019
2018 Trentino2016 Denmark
NEw:
INSPIRED BY SUCCESS
Anne-Grethe Christensen, Campingrädet (Danish Camping Association):
"We were already able to detect strong public interest in recent years, which has also continued into 2016. A large number of visitors were well-prepared, asked compe-tent questions and made bookings directly on the stand! We want to come back again“
Patrick Benneker, Director, Camping Eurosol:
"We can only report positive things. CMT has been the best exhibition for us for many years, especially since the holidays in Baden-Württemberg and Bavaria are so late. Everything was well-organised, the visitors expressed a great deal of interest and we cultivated good contacts with customers and the exhibition man-agement team. By no means does everything go through the Internet − personal discussions are also still very important"
Tanja Augustinovic, Project Manager for the Kvarner Gulf tourism region:
"CMT exceeded all our expecta-tions. Our presence in Stuttgart had an extremely positive effect. Our exhibitors are very satisfied: There were many specific requests, book-ings and sales. The exhibition in the camping and caravaning section brought us full attention and more visitors. We will certainly come back again next year."
Increase in the level of awareness of the regionMore traffic on the homepage Higher number of bookings
BUS
BUS
BUS
P30
P26
P31
P29
P21
P32
P20
9
7
5
3
86
4
10
Oskar
Lapp
Halle
Jacques
Lanners
Halle
Alfred
Kärcher
Halle
Paul Horn Halle
SchenkerA
lleeW
est
SchenkerA
lleeW
est
SchenkerA
lleeO
st
SchenkerA
lleeO
st
TeinacherKaskaden
S.-Plieningen, Ostfildern, Esslingen
KarlsruheFrankfurt
Basel
ReutlingenTübingen
Stuttgart
L1192
1L-Bank Forum
Rothaus Park
Hotel
Hotel
Stuttgart AirportBusterminal (SAB)
C2
C1
ICS
Hotel
Halle1Galerie
Bosch car park
Bosch car park
Atriumstage
Munich
EntranceWest
EntranceEast
StuttgartAirport
CongressWest
AdministrationMesse
Gate1Check in
THE STUTTGART TRADE FAIR CENTRE:
Premium positions in the caravaning accessories hall
Presentation area of caravaning
partner region
EXCLUSIVE LOCATIONS FOR THE Caravaning PARTNER REGION:
120,000 m2 of exhibition space, state-of-the-art infrastructure and direct transport connections.
Hall
Hall
Hall
Hall
Hall
Hall
Hall
Hall
Hall
Hall
4
Entrance East
Entrance West from 2022
from 20222 ICS
6
8
10
3
1
5
7
9
Coach stationFernbus
For visitors who are keen on travelling, the partner country is the highlight of every CMT. Showing a great deal of curiosity and enthusiasm visitors, journalists and tourism experts let themselves be surprised and thrilled by the tourist attractions.
A large number of visitors choose the partner country at CMT as their next holiday destination and therefore generate the first bookings of the year. You can also use CMT as a platform for medial and political networking.
MAKE YOUR Caravaning REGION THE TOP STAR AT CMT
Press trip
Opening Press Conference
Opening Gala
Stand presentation
Stage programme in the atrium
Press conferences
Blogger pow-wow
Speed dating
Press & bloggers
Stand party on the 1st Saturday
Press compartment and press centre
Holiday cinema
Photo call
We will arouse the interest of the international media through extensive press relations. Over 1,500 accredited journalists from all over the world report on CMT.
Together with high-profile offline and online advertising we will place the caravaning partner region at the heart of communication which generates more than 45 million contacts.
PR WORK AND ADVERTISING WITH PEAK COVERAGE
Online advertisingOffline advertising
PressAdditional
opportunities for the caravaning partner
region
CMT magazine as a supplement in daily newspapers
Invitations to visitors/mailings
Articles in regional newspapers
Articles in national newspapers
Articles in specialist magazines
Live radio reports on SWR and many other
radio stations
TV reports on all important German news channels
Advertisements in newspapers and magazines
Billposting
Radio advertising
Cinema advertising
On-screen playing at rapid-transit railway stations in Stuttgart
Ambient advertising in the city centre
Columns on the Messe piazza
Flagpoles on the Messe piazza
Pillars and advertising towers
Staircases
Ground plots
Displays at turnstiles and in the visitor signage
Banners or ceiling danglers
Ambient advertising on the trade fair grounds
YouTube
facebook.com/CMTmesseInternet presence
CMT press & advertising
package
hERE ArE tHE tERMS AND CONDITIONS
OF A CMT PARTNERSHIP.
1. Contribution Caravaning partner region €20,0002. Stand costsCaravaning partner region 50 m2 à €152
3. Individual costsStand construction I Additional advertising, brochures, give-aways, etc. I Press trip I Folklore/ music group I Delegation I Travel I Hotel accommodation I Speakers
A WORTHWHILE INVESTMENT.
CMT dates: 11 - 19 January 2020 23 - 31 January 2021 15 - 23 January 2022
welcome as the caravaning partner region of cmt
Organiser Landesmesse Stuttgart GmbHContact: Alexander EgeTel.: +49 (0)711 18560 - 2730 | Fax: +49 (0)711 [email protected]
Professional and promotional supportersCIVD Caravaning Industry AssociationDCHV German Caravan Trade AssociationADAC Württemberg
Also visit us here:
facebook.com/CMTmesse
www.cmt-messe.de