Information Technology Training Centre- Charni Road Batch : 8:00 am to 12:00 pm Lab-2

Project On Financial Modeling Of The Coca Cola Company

Compiled By : Lalit Pahuja Vishal Ahuja

WRO 0359405 WRO 0359406

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Overview About Coca Cola Company Capital Structure :2010 Financial Data & Performance Revenue Performance :2010 Key Ratios Unit case volume Funds Outflow Coca Cola System Per-capita Consumption :2010 Competition between Giants Mission & Vision Conclusion & Bibliography

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The Coca Cola Company… Six Operating Groups :• Eurasia & Africa• Europe• North America• South America• Pacific• Bottling Investments.

About 100,000 Employees World-wide

125 years completed

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Capital Structure:2010

Shareholders Equity $31.31 bn

Short Term Debt & Current Portion of Long Term Debt

$9.38 bn

Debt/Equity Ratio 0.30

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Performance By Revenue :2010(in millions $)

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Return on Equity 30.9 %

Return on Assets 15.1 %

Return on Invested Capital 25.1 %

Gross Profit Margin 68.4 %

Pre-Tax Profit Margin 29.9 %

Post-Tax Profit Margin 23.5 %

Net Profit Margin(Total Operations) 23.5 %

Debt/Equity Ratio 0.30

Total Debt/Equity Ratio 0.51

Average 5 years Key Ratios

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All Beverages Sparkling Beverages Still Beverages

2010 v/s 2009 Growth

5years Compound Annual Growth

2010 v/s 2009 Growth

2010 v/s 2009 Growth

Eurasia & Africa 12 % 9 % 10 % 21 %

Europe 0 % 3 % 0 % 2 %

Latin America 5 % 7 % 4 % 9 %

North America 2 % (1 %) 1 % 5 %

Pacific 6 % 6 % 2 % 13 %

Worldwide 5 % 4 % 3 % 10 %

Unit Case Volume Growth

2010 Worldwide Unit Case Volume Geographic Mix

Eurasia & Africa Europe Latin America North America Pacific

16 % 16 % 28 % 22 % 18 %

Funds Outflow

Bottling Investmen

t

Promotional

ExpensesBrand Ambassadors

TV Commercials

Print advertisement

Social Media Marketing

Consumer Research

Marketing Campaign

Training to “Kirana”

Stores Owners

PARIVARTAN

Social Campaign

SAVE

MY SCHOOL

GREEN-ATHON

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Company•Mfg Concentrates, Beverages & Syrups•Sells them to Bottling Operations•Focus on Marketing Activities•Final Sale to Customer

Bottlers•Producing•Packaging•Distributing•Merchandising

Customers •Selling the products to end consumers•Masters of Distribution Channel

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The Coca Cola System

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Comparison between two Giants :2009

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Mission & Vision

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

Mission Vision People Portfolio Partners Planet Profit Productivity