THE COLLABORATIVE ECONOMY IN EUROPE & THE FUTURE ROLE OF LOGISTICSJonathan Wichmann / Crowd Companies / Bern / 03 June 2015

THE BIG PICTURE

The Don Quijote Effect

Have we read too much?

Are we preaching to the choir?

Is it new?

Is it efficient?

Why all the hype?

Hilton vs Airbnb

Source: Rachel Botsman, 2014

93 years to build 4 years to amass

610,000 rooms, 88 countries 650,000 rooms, 192 countries

BlaBlaCar

The ride-sharing service now counts more than ten million members in 14 countries and facilitates trips by two million people every month.

"It’s almost as hard for a European company to scale in Europe as it is for a US company.” – Nicolas Brusson, COO

"These kinds of companies do not happen very often anywhere in Europe.” – Dominique Vidal, Index Partners

"Ride-sharing works with a rail network that’s fairly developed, because you have cities hundreds of kilometres apart. That’s the distance people drive. Beyond that they take planes.” – Philippe Botteri, Accel Partners

Source: http://www.wired.co.uk/magazine/archive/2015/05/features/blablacar/viewall

The 3rd industrial revolution

Three key components of an industrial revolution:

New forms of communications

New forms of energy

New forms of transport and

logistics

What happens after the revolution?

What happens after the revolution?

Climate change as the ultimate driver

Why is it important?

“We cannot solve an exponential problem with linear solutions.” – Banny Banerjee, Stanford

More than anyone else, large enterprises can make it happen. And avoid being disrupted while doing it.

EUROPE

Overview

High adoption level

A community-driven mindset

The commons

Sharing cities

Supported by the EU

Difficult to scale across Europe

Less VC funding, more non-profit initiatives

Overview

Source: mila.com

LOCK8

LOCK8

Skjutsgruppen

TRANSPORT & LOGISTICS

The logistics industry has been sharing since the 70s

Crowd logistics overview

Local delivery Travelers Long distance

Moving

Swapbox Boxc Bringbee Deliv MyWays (DHL) Zipments UberRush Sidecar Deliveries And many more…

Food and grocery DoorDelivery Doordash Instacart Postmates

FriendShippr PiggyBee BonCarry Pleasebringme DealTrotter And many more…

Shyp Barnacle Cargomatic Nimber UberCARGO Shipster Bringrs

Lockitron MakeSpace Boxbee Roost

Storage

Ghosttruck Bellhops

Enhancing the personal experience.

Extending the branding.

Improving the service level.

Differentiation in the marketplace.

And, why not, picking up locally produced goods.

Local production

Micro-entrepreneurs

Lower demand for long distance shipping

Recycled materials

Supply chain disruption

On-demand

Customized

… And efficient?

The Internet of Things

Amount of data growing exponentially.

10-12 billion devices are connected – including cars, trucks, busses, containers and bicycles.

Driverless cars and drones are the latest, most advanced additions to the internet of things. In 5-10 years driverless cars will be in mass production.

Where does all of this it take us?

The Logistics Internet

Disrupting the existing logistics network

Connecting prosumers with each other*

From “supply chain” and “inventory costs” to “distance between people”

* Producers + consumers = prosumers

Matternet for the Swiss

Mail deliveries via drone for the first time; three tests this Summer

Drone technology and software set to develop rapidly the coming years – making it more robust and useful.

“This platform will allow software to eat transportation.” – Andreas Raptopoulos, founder of Matternet

The opportunity for enterprises?

BUSINESS MODEL EXTENSION

First mile pick-up / Last mile delivery

Enhancing the personal experience

Extending the brand

Improving the service level

Customising the delivery time and contents

Differentiation in the marketplace

And, why not, picking up locally produced goods

Genfergasse 14

West Elm and Nordstrom dedicate shelfs for Etsy

Re-selling these local, artisan goods in their stores

A crowd-based addition to their supply chain that drives additional store visits (and PR)

Enhancing the personal experience.

Extending the branding.

Improving the service level.

Differentiation in the marketplace.

And, why not, picking up locally produced goods.

Genfergasse 14

How to tap the crowd? A step-by-step guide.

1. Build a community of valuable connections (customers, experts, ambassadors etc.)

2. Ask your customers what they need. And what they are willing to pay for it.

3. Let them design, innovate, discuss, rate and vote.

4. Let them fund it.

5. Get their help in sourcing and manufacturing.

6. Get their help in distributing, marketing and selling the product or service.

7. Repeat.

THANKS!@JonathanWich jonathan@wichmannschmidt.com / jonathan@orcasocial.co.uk wichmannschmidt.com / orcasocial.co.uk