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THE COLLEGE GRAD MINDSET GET TO WORK We asked the Class of 2018 about their plans after graduation – what they will do, where they will live and what they will buy. What they told us and their revealing insights could have a big impact on your marketing programs. Brick & Mortar Matters as students prepare for the next stage in their lives of students plan to work a full-time job right after graduation. 48% will shop for Professional Apparel in-store 44% will shop for Beauty Products & Cosmetics in-store 59% REWARD THYSELF START SHOPPING of students plan to reward themselves with a special gift upon graduation 53% HOMEWARD BOUND of upcoming grads plan to live with their parents after graduation 32% TOP RESPONSES: Target, Ulta, Sephora, Walmart & CVS TOP RESPONSES: Express, H&M, Banana Republic, Macy’s & Loft STAY CONNECTED back to campus for homecoming and athletic events after graduation Recent grads plan on staying close to their alma mater of students expect to travel 57% 55% Car 14% Trip/Vacation 30% House/Apartment partnerships.bncollege.com
