Business Ethics

Robert Owen Carr Chairman and CEO, Heartland Payment Systems

The College of New JerseyNovember 30, 2015The College of New Jersey

November 30, 2015

©2015 Heartland Payment Systems, Inc. 2

RobertOCarr.com

Code: rocvip

©2015 Heartland Payment Systems, Inc. 3

One Fire = 240 College Educations

Value Before the Fire Value Created By the Fire

Appraised Value of Property = $3,000,000 Property Insurance Proceeds = $2,200,000

less Estate Tax Liability = ($1,500,000) Contents Insurance Proceeds = $1,100,000

Net Value = $1,500,000 Income Tax on Insurance Proceeds = $0

Transfer Value of Property to Family = $3,000,000

Net Value = $6,300,000

Net Value Before Fire = $1,500,00

Net Value After Fire = $6,300,000

Gain = $4,800,000

Foundation Cost of College Education = $20,000 * 240 = $4,800,000

©2015 Heartland Payment Systems, Inc. 4

Customer Advocate

Heartland is a Fortune 1000 company—one of the largest payment processors in the nation—processing more than $120 billion in annual volume for

360,000+ customers.

Heartland’s success is the result of keeping our promise. Fairness, honesty and transparency define our culture. Helping businesses prosper through innovative solutions

and unmatched service is what defines our purpose.

Heartland was founded in 1997 with this promise:

We will help businesses prosper by providing them with effective solutions in a fair, honest and transparent manner.

©2015 Heartland Payment Systems, Inc. 5

Ten Common Unethical Practices Forced Upon Us

1. Lying about pricing

2. Misrepresentations about leases

3. Contracts of adhesion

4. Taking advantage of the weakest and uninformed

5. Abuse of the court system

6. Unconscionable financial practices revolving around hidden “fees”

7. Misrepresenting compliance matters

8. The false positives created due to venture capital money represented as “truth”

9. Inflated liquidated damages to get out of contracts

10. Caveat emptor… really? Is this the best American business can do?

©2015 Heartland Payment Systems, Inc. 6

Seven Nasty Flaws in the System

1. Most stockholders only care about the ROI on their investments

2. Business leaders create a lot of value if value is measured simply on ROI

3. Government treats small businesses like big businesses—instead of consumers

4. Justice delayed is justice denied

5. There are few effective policing agencies

6. The system is dependent on the ethics of the leaders

7. Few are willing to pay the price to protest unethical behavior

©2015 Heartland Payment Systems, Inc. 7

Our Credo

©2015 Heartland Payment Systems, Inc. 8

Requirements for Success

As a minimum, for each category, the “owner” must get paid for his/her time

Must have happy customers

Not a sustainable business if it falls apart when the “owner” isn’t present

It is NOT about the brilliant idea… it is about delivering quality on time with a smile

It is about your employees first… and your customers second

Perfect it before you expand it

Regardless of Whether You’re an Artisan, a Professional or aSustainable Business Owner…

©2015 Heartland Payment Systems, Inc. 9

Heartland at a Glance

Publicly traded, NYSE: HPY $2.95B market cap; 15% Y/Y EPS trend

More than 4,500 employees in 28 offices across the U.S.

3.5 billion credit/debit card payment transactions in 2014

U.S.-based relationship and customer support all day, every day

©2015 Heartland Payment Systems, Inc. 10

Employee Trust Index Survey

87%Heartland is a great

place to work!

©2015 Heartland Payment Systems, Inc. 11

Service Center–Jeffersonville, Indiana

First-CallResolution

24/7/365

850+ Dedicated

Customer Service Advocates

©2015 Heartland Payment Systems, Inc. 12

IT–Plano, Texas

450+ Dedicated IT Professionals

Continually Developing & Improving Our Infrastructure

DeployingCurrent SecurityRequirements

©2015 Heartland Payment Systems, Inc. 13

Stock Performance 2005-2015

Heartland Payment Systems, Inc.NYSE: HPY - November 27, 2015

$79.73

©2015 Heartland Payment Systems, Inc. 14

Roadmap to 12 Years of Growth

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015B0

200

400

600

800

1000

$138 186246

295380

414 436 471530

599673

$830

+

$32$45

$60$71

$50

$16

$46

$76

$110

$126 $119

$155

+

Operating Income ($ Millions) Net Revenue ($ Millions) ++Exclude asset impairment charges

©2015 Heartland Payment Systems, Inc. 15

Diverse Customer Base

©2015 Heartland Payment Systems, Inc. 16

Always Do What’s Right

©2015 Heartland Payment Systems, Inc. 17

Know Your Rights and…

Always Do What’s

©2015 Heartland Payment Systems, Inc. 18

David Would Beat Goliath Again!

Big companies are harder to run than small ones

The leaders and employees of many companies don’t walk the talk

Like Goliath, the bigger the competitor, the more likely they can be defeated at some level

Small means you know what is going on everywhere and you are in control

If you’re small, focused and committed to winning, the world is your oyster

Your success is determined by the level of your customer’s satisfaction

You have accomplished a LOT if your customers recommend you to their best friends and family

With a positive cash flow (after drawing a fair salary), you can accomplish almost anything

©2015 Heartland Payment Systems, Inc. 19

Ten Keys to Success – It’s NOT About A Big Idea!

1. Have realistic goals for your short-term plan; developing quality relationships, services, and products takes quality time!

2. Make sure that you are selling a product/service in a way that customers appreciate you and would recommend you to a friend.

3. Treat everyone with the respect with which you would want to be treated.

4. Behave in a way that your customers will always trust you and they know it by your actions, not your words (especially not the words!).

5. Remain humble regardless of your success and deserve to keep your self-confidence when things aren’t going well.

–continued

©2015 Heartland Payment Systems, Inc. 20

Ten Keys to Success (continued)

6. Never ever do anything that will cause you to lose your self-respect.

7. Know what you stand for!

8. When you start feeling sorry for yourself, think about the other 6.9 billion people on the planet and what they are facing today.

9. Avoid unprincipled and negative people who are always unhappy with the world.

10. “Dream the Impossible Dream” and knock down the barriers to achieving that dream one by one… and someday the barriers may all be gone = overnight success!

©2015 Heartland Payment Systems, Inc. 21

What Comes Next – Especially After Your Success?

Have the most fun? The nicest car? The most impressive house? The most impressive yacht? A private jet? The most impressive paintings? A great family? Friends? Self-respect? Intellectual honesty? Self-awareness? Recognition? A purposeful life?

Prove how great you are? To whom ________?

Help others? Make lives better? Protect the planet? Protect animals? Be proud of your life? Everlasting life?

Robert Owen Carr Chairman and CEO, Heartland Payment Systems

The College of New JerseyNovember 30, 2015

Thank you