Date post: | 19-Oct-2014 |
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
Commerce Graph: Charting a future for physical exchange
Steven Jacobs, Deputy Editor at Street Fight
1910 2014@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
“Retail guys are going to go out of business and ecommerce will become the place everyone buys.
You are not going to have a choice.”
- Marc Andreessen
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
Consumers should have a choice.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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E-CommerceCOMMERCE GRAPH
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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E-CommerceCommerce Graph is a new way to think
about the way we buy goods and services bringing together
remote and in-person commerce !into one cohesive system.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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First, three assumptions about the future
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The growth in connected devices will make the distinction between “online” and “offline”
behavior less distinct.
This will force “e-commerce” and “local
commerce” companies into each other’s markets.
One.50#billion#connected#devices#
2020
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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The process of “buying” will become invisible.
!
The moment we decide to make a purchase, the transaction will
go through.
Two.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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E-CommerceThe Internet will not replace the physical world.Three.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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In the commerce graph, there are two axes: decisioning and fulfillment.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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The process of making a decision to buy a product.
The process of bringing the product/service to a customer
after point-of-purchase.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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These axes are weighted by “in-person” and “remote” activities.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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An interaction with a product/service provider in the real world
An interaction with a product/service provider which is not physically present.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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‘Brick-and-mortar’
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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Decide In-person(Brick-and-mortar retail)
Ecommerce
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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‘Omnichannel’
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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Consumers already shop across the commerce graph.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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Nearly everyone buys goods or services
offline.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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Nearly everyone buys goods or services
offline.
196.6 million Americans shopped
online last year. That’s 90% of all
Internet users
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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Nearly everyone buys goods or services
offline.
196.6 million Americans shopped
online last year. That’s 90% of all
Internet users
78% of consumers said they bought in-store after browsing
digitally.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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Nearly everyone buys goods or services
offline.
196.6 million Americans shopped
online last year. That’s 90% of all
Internet users
78% of consumers said they bought in-store after browsing
digitally.
72% of consumers said they bought
online after browsing in store.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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But sellers have lagged demand. The bulk of digital
innovation has remained in the remote — or e—
commerce quadrant.
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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Ecommerce sales are projected to hit $491.5
billion by 2018.
$125.00
$250.00
$375.00
$500.00
2012 2013 2014 2015 2016 2017 2018
(billi
ons)
!25
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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$10 trillion
!
The biggest opportunity today is in where
remote and in-person commerce intersect.
But that’s still only 9% of the $10 trillion
consumers spent on retail goods last year.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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Over the next decade, the companies driving value
creation will bring together remote and in-person
commerce.
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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A portion of that market will be owned by the existing players.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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E-CommerceHowever, new (and existing) firms will grow by solving problems within each
“omnichanel” quadrant.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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We’ve already seen explosive growth in the decide online, buy in-
person quadrant. !
These companies are often labeled as “local
commerce” firms
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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Yelp has nearly doubled unique
visitors since 2009. !
Today, the reviews company draws 128
million UVs every month.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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In 2013, the company announced Yelp Platform, a new
initiative to close the gap between discovery and
transaction.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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The decide in-person, fulfill remotely quadrant
has seen less innovation. !
But there’s a big opportunity for new brands to flourish.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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This is the Tesla showroom in LA. (There’s no lot.)
Customers can test drive and buy a car, but its delivered
weeks later. !
A “showroom” model allows Tesla to sell its product in
malls and other high-traffic areas.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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The future of commerce lies at the intersection of digital and physical marketplaces.
@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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@ 2014 Hyperlocal Industries LLC. #commercegraph@stevenhjacobs
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E-CommerceSTEVEN JACOBSDEPUTY EDITOR, STREET FIGHT
Decide Remotely
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