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1 The Communications Market Report: Scotland Vicki Nash, Director, Ofcom Scotland
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The Communications Market Report: Scotland
Vicki Nash, Director, Ofcom Scotland
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The CMR in context• How people are using media and communications• Differences between town and country
The CMR in Scotland• Connectivity• A country of contrasts
The CMR in context
• How people are using media and communications
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CMR Scotland is one of Ofcom’s annual Communications Markets Reports
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Source: Ofcom research
…but by multi-tasking, the average adult fits 8hrs 48 mins worth of media activity into 7hrs 5 mins per day
Time spent Amount done Time spent Amount done
5h 42m 5h 42m4h 39m 4h 39m
1h 23m3h 6m
1h 56m
4h 53m
Doing more than one media activ-ity
Doing one media activity
All 16+ 16-24s
Nearly half of our waking hours are spent using media and communications…
7h 5 mins
8h 48mins
6h 35 mins
9h 32 mins
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TV and radio still most popular media activities
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
00:00
01:00
02:00
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% Other non-internet media
Other internet media
Games
Text comms
Voice comms
Print media
Other audio
Radio on other device
Radio on radio set
Other video
TV on other device
TV on TV set
Pro
port
ion
of a
ll m
edia
act
iviti
es d
one
MORNING LUNCHTIME TEATIME PEAK TIME
Peak time TV
Breakfast radio
Drive time
Email, social networking, text messaging
Phone calls
Reading
Source: Ofcom research
TV viewing is growing and radio reach is at record levels
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ALL 16+
16-24s
55+
0 100 200 300 400 500 600 700
Television Radio set Music centre Print mediaComputer Mobile phone Landline phone Handheld device
Amount of media consumed (minutes per day)
467 mins per day
572 mins per day
528 mins per day
Source: Ofcom research
Younger people spend the most time using a mobile phone and computers, and the least time watching TV
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CMR in context
• Differences between town and country
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7075
89 90
7278
90 91
61 60
93
80
6269
8793
69 72
87 90
0
20
40
60
80
100
Urban Rural Urban Rural
UK England Scotland Wales Northern Ireland
Pro
porti
on o
f hom
es/in
divi
dual
s
Mobile telephonyBroadband
Unlike in other parts of the UK, broadband take-up in Scotland is the same in urban and rural areas
Source: Ofcom research
However there are big variations in the level of 2G mobile phone coverage across Scotland
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UK 2G Coverage map 2G Coverage in Scotland, by geography
2G Coverage in Scotland, by population
Source: Ofcom /GSM/Europa Technologies
Percentage of lines unable to support a speed of 2Mbit/s
Fixed broadband not spots are also more likely to occur in rural areas
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Source: Digital Britain, final report, June 2009
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CMR in Scotland
• A country of contrasts
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Broadband take-up across the UK’s nations
Source: Ofcom research
Broadband – take-up and use
Take up (% of homes)Use of internet to access local government websitesProportion individuals (%)
Use of internet to access health websitesProportion individuals (%)
Use of internet to access banking servicesProportion individuals (%)
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Scotland Scot urban Scot rural Glasgow, Clyde & L’shire
Lothian & Forth
Grampian, Tayside &
Fife
Other Scotland
IndividualVoice telephony
Fixed Line 79% 77% 88% 70% 86% 87% 79%
Mobile 85% 86% 80% 84% 88% 87% 79%
Internet PC 66% 65% 68% 58% 74% 74% 58%Total Internet 64% 63% 65% 57% 72% 71% 57%Broadband (fixed and mobile) 61% 61% 60% 53% 72% 68% 53%Fixed Broadband 54% 54% 58% 45% 67% 61% 48%Mobile Broadband 12% 13% 10% 10% 14% 18% 8%
Source: Ofcom research
Take-up of communications services varies across Scotland
Facebook? Bovvered?
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• Ofcom and Connectivity• Scottish Government• European Union
What’s happening?
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The 2010 Communications Market ReportQuestions
