GET  SEEN  

Jennifer  Aden  Enterprise  Sales  

Virool  Jennifer@virool.com  Direct:  415-­‐403-­‐2268  Cell:  213-­‐864-­‐2146  

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Why  use  online  video?      •  ShiEing  TV  ad  budgets  to  online  video  made  campaign  reach  more  

effecKve  by  generaKng  a  liE  in*:    

–  Brand  recall  (33%)  –  Message  recall  (45%)  –  Likability  (40%)  –  General  recall  (15%)    

•  15  %  ReallocaKon  of  television-­‐only  budgets  resulted  in  a  4.2  percent  increase  in  reach  at  an  11  %  lower  CPM    

*Nielsen  and  IAB  study  December  2013  

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What  is  NaFve    Video  AdverFsing?  

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2.  Part  of  the  Content  Stream  3.  Relevant  4.  Engaging  5.  Effec=ve  

NaFve  AdverFsing  Is:  

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People  Share  NaFve  Video,  Not  Pre-­‐Rolls  

•  Generate  82%  brand  liR  compared  to  2.1%  with  pre-­‐rolls.  

•  Viewers  opt-­‐in  to  watch  naKve  video  

•  NaKve  Video  AdverKsing  empowers  the  viewer  to  spread  the  brand  message,  and  is  discovered  in  environments  conducive  to  sharing  (i.e.  social  media)  

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Would  you  Rather  Promote  Your  Video…  

… Just  Here  …Or  Here  As  Well?    

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1 BEHAVIORAL TARGETING

AGE GENDER LOCATION INTERESTS PLATFORM

We  will  show  your  video  to  the  people  who  fit  your  demographic  AND  are  likely  to  share  your  content  

with  their  friends.  

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2 CONTEXTUAL TARGETING

We  Kme  it  perfectly  by  showing  your  video  to  people  currently  reading  informaFon  related  to  your  video.    

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3 RE-­‐TARGETING

Re-­‐target  the  most  engaged  viewers  w/offers  for  increased  ROI!  

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•  Reports  in  real-­‐Fme:  impressions,    views,  shares,  clicks,  engagement,  and  geo-­‐locaKon.  

•  See  who  is  watching  your  videos,  from  where  and  from    what  device.    

•  See  who  is  sharing  your  video  on  Facebook,  Twi\er  in  real-­‐Kme.  

REAL-TIME ANALYTICS 4

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Comprehensive  Reports  

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Monitor  Engagement  

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CompeFFve  Analysis  

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Placement  Examples  

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Blogs  And  Websites  

Videos  will  be  displayed  

seamlessly  on  blogs  and  sites  

We  work  with  over  10,000  leading  sites  to  seamlessly  display  your  video  as  part  of  their  content  

Publishers include:

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We  work  with  200+  Facebook  Apps  and  Games  and  are  able  to  reach  over  100M  viewers  on  Facebook  

Facebook  &  In-­‐Game  Placement  

Publishers include:

We only show

the video to the demographic

you’re looking to target.

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Publishers include:

Mobile  Placement  

We  work  with  20,000  games  and  apps  on  iPhone  and  Android  to  deliver  the  most  targeted  video  soluKons  for  our  clients.  

 Overlay  share  bu@ons  and  custom  

calls  to  ac=on    

Customize  player  for  targeted  

engagement!  

Want  to  include  interacFvity    In  the  player?  

 NO  PROBLEM!  

We  will  work  with  your  client’s  campaign  needs  to  customize  the  player  in  any  

way  we  can.    

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Case  Studies  

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Turkish Airlines - Kobe vs Messi

•  2.5M  YouTube  views  in  24  hours  •  250k  Paid  views    •  25k  Facebook  shares,  10k  Tweets  •  10x  More  Earned  Media    

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Expedia-Whatever you’re looking for

•  2.6M+  Total  Views  •  400k  Paid  Views  •  115k+  FB  Shares,  8k+  Tweets,  9k+  Google+  

Shares  •  6.5x  More  Earned  Media  

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Adobe- Jesse Watt #madethis

•  Average  engagement  Fme:  1  min,  15  seconds  •  83%  engaged  longer  than  30  seconds  •  52%  Share  Rate  •  7x  More  Earned  Media    

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Sony Xperia Z1

•  12M  YouTube  Views  •  1M  Paid  Views  •  100k  FB  Shares,  24k  Tweets  •  12x  More  Earned  Media  

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35,000+ Customers Use Virool

Over 100,000 Videos Promoted