The REALTOR.com®
CompanyShowcase Advantage
Build your brand, give your agents an edge on listing
appointments, and get a
solid recruiting and retention
advantage over other
brokerages in your market.
Getarecruiting/retentionedge Leads delivered by REALTOR.com® to customers are up +60% year-over-year,1 so you’ll be able to keep your agents happy and recruit new ones with more local leads from your in-house relocation/lead departments.1 Move Sales, Inc. internal metrics, 2012.
GiveyouragentsaSTRONGlistingadvantageNearly 2/3 of today’s market is comprised of repeat buyers, and 47% more of these buyers preferred to use REALTOR.com® over other sites with listings.2 You’ll help your agents wow sellers by featuring their listings on the site preferred by SERIOUS consumers with more photos, better descriptions, and powerful call-to-actions that deliver buyer inquiries directly to your brokerage, so you can follow-up FAST.2 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
Buildyourbrand,theRIGHTwayWhen it comes to real estate, QUALITY is better than quantity, and REALTOR.com® delivers both. You’ll deliver your brand promise to real consumers looking to make a move, and engage with serious buyers and sellers in your market that prefer to use the site that delivers real listings with real prices, REALTOR.com®.
1© 2012 Move Sales, Inc. All rights reserved. RDC_Broker Media Kit_CoShow Advantage_100812_fm_F
Product features and offerings are subject to change. Site features and images are representative of print date.
21 AOL not available in all areas, ListHub eligibility required. Check with your REALTOR.com® marketing consultant to verify availability.
The REALTOR.com®
CompanyShowcase Advantage
© 2012 Move Sales, Inc. All rights reserved. RDC_Broker Media Kit_CoShow Advantage_100812_fm_F
Product features and offerings are subject to change. Site features and images are representative of print date.
Short Listing Description
Open House Promotion
School Information
Community Information
Broker Name and Office Number
Exposure on Mobile
Exposure on MSN® & AOL Real Estate1
Premium Placement on REALTOR.com®
Premium Placement on REALTOR.com® Mobile
Premium Placement on MSN® & AOL Real Estate1
Leads from REALTOR.com® Sent to You
Leads from REALTOR.com® Mobile Sent to You
Leads from AOL Sent to You1
Leads from MSN® Sent to You
Increased Photos - Up to 36
2,500 word detailed descriptions
Special Message Box & Custom Calls-to-Actions
Company Branding with Logo and Contact info
Optional Agent Branding
Link to Your Company Website
Optional Link to Listing Agent’s Website
Elevated Engagement Points
Waived Virtual tour posting fee
Agent Reporting
BasicListings
CompanyShowcase
3
REALTOR.com® vs. Trulia®andZillow®
Two-thirds of the market is comprised of repeat buyers, and 47% more of these serious consumers prefer REALTOR.com® to other listing sites.1 REALTOR.com®, the responsible industry site that doesn’t contradict listing agents with “estimates,” and does not allow FSBO listings.1National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011, as compared to other listing sites.
Add recommendations & reviews
Share recommendations & reviews on Facebook, LinkedIn®, Twitter and major social sites
Does not allow FSBO listings
No “estimates” on active listings that conflict with list price
Most listing data updated every 15 minutes
Inactive listings taken down within 24 hours
Listing-specific property marketing package included
Facebook app included
Other agents photos not on basic listings
REALTOR.com® Zillow® Trulia®
The REALTOR.com®
CompanyShowcase Advantage
© 2012 Move Sales, Inc. All rights reserved. RDC_Broker Media Kit_CoShow Advantage_100812_fm_F
4© 2012 Move Sales, Inc. All rights reserved. RDC_Broker Media Kit_CoShow Advantage_100812_fm_F
REALTOR.com® proudly promotes theREALTOR®brand
to millions of consumers every month.
Work, live and abide by a Strict Code of Ethics.
Are Honest, Truthful and Present a True Picture in their Advertising.
Are pledged to Protect the Interests of THEIR CLIENTS.
Do NOT Accept Compensation Without
Their Client’s Knowledge and Consent.
Believes Consumers are Best served Through Proper Representation From a REALTOR®.
Delivers the Most Accurate Information with Most Listings Updated Every 15 Minutes.
Does Not Allow FSBO listings. Period.
Does Not Use NAR dues to maintain and operate the site.
Accurate Data, Always.Direct feeds from 864+ MLSs, and most listingsupdated every 15 minutes.
Real Prices, from REAL Professionals.Homes for sale show real prices established betweenseller and broker, not a mechanized “estimate.”
No FSBOs.REALTOR.com® DOES NOT allow FSBO Listings.
REALTOR.com® Sustains Itself.
We don’t use NAR dues to operate and maintainthe site. Never have, never will.
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REALTOR.com®REALTORS®
423,943,000 Pages Viewed Monthly1
on REALTOR.com®
For more information, call us at
866.920.6157.
1 ComScore Media Metrix, Key Measures Report, July, 2012