AUGMENTED REALITY MOBILE APP

DEVELOPMENT

MOBILE ENGAGEMENT

THE CONSUMER ENGAGEMENT AGENCY

www.arworks.com, www.arworks.ro

Mobile apps

portfolio presentation

ARworks Romania

Leading provider of consumer and commercial

augmented reality mobile marketing solutions.

www.arworks.com, www.arworks.ro

www.arworks.com, www.arworks.ro

NORTH AMERICA DUBAI

ROMANIA

HUNGARY (HQ)

AUSTRIA

UK

www.arworks.com, www.arworks.ro

WHAT IS AR?

Augmented Reality is a term for a

camera enhanced view of a physical

real-world environment, where virtual

elements are merged with the real-life

scene creating an interactive ‘mixed

reality’. The ‘virtual elements’, given

their nature, can consist of anything.

This could be 3D models, video, music,

photographic images, web information.

Anything.

The value lies in the creativity of the

idea. It has to provide a compelling

experience that is relevant to both

brand and consumer.

www.arworks.com, www.arworks.ro

We create stimulating and engaging BRAND EXPERIENCES by

connecting the physical world with digital content using AR technology.

We get involved as deep as we can (and our clients allow) with ideas

that:

1. Solve real (human) problems or behavioral barriers

2. Provide content and interaction that’s easy and natural to execute

3. Are a natural extension to the brand’s narrative

4. Provide relevant, measurable and valuable KPI’s for brands

ABOUT US

www.arworks.com, www.arworks.ro

CUSTOMER

JOURNEY

INTEGRATION

ENGAGEMENT

OPTIMISATION

APP MARKETING

PLANNING

BRAND

CONSISTENCY &

STORY INTEGRITY

PLATFORM AND

DEVICE

OPTIMIZATION

BUSINESS

PLANNING

CREATIVE

DEVELOPMENT

UX & UI

DEVELOPMENT

3D MODELLING &

ANIMATION

INTERACTIVE GUI

DEVELOPMENT

TESTING AND OS

OPTIMIZATION

APP STORE

DISTRIBUTION

APP MARKETING

SUPPORT

MARKER CREATION

CONTENT AND

EXPERIENCE

UPDATES

ONSITE SET UP AND

MANAGEMENT

ONGOING

DOWNLOAD

TRACKING

DWELL TIME AND

INTERACTIVE

TRACKING

END-TO-END SERVICE

USAGE ANALYTICS:

Downloads

Usage

Functionality use

Social sharing

Upgrades

PLANNING DEVELOPMENT DEPLOYMENT EVALUATION

TACTICAL AUGMENTED REALITY SOLUTIONS - CAMPAIGN INTEGRATION & SUPPORT

- EVENT ACTIVATION

- SEASONAL/OCCASIONAL SUPPORT

STRATEGIC AUGMENTED REALITY SOLUTIONS - MULTI CHANNEL INTEGRATION

- LONG TERM SUSTAINED AR SUPPORT (SCALE)

PERMANENT AR BASED OPERATIONAL PLATFORM/CHANNELS

MOBILE APP DEVELOPMENT

2D AND 3D DIGITAL MOBILE CONTENT CREATION

TURN KEY MOBILE GAME DEVELOPMENT

SERVICES PORTFOLIO

www.arworks.com, www.arworks.ro

SHOWCASE

www.arworks.com, www.arworks.ro

The number 1 rule of selling: get the product, service or experience in

consumers hands. AR makes this universal.

The expanded view functionality, sharing, customization and locational

identity that mobile and tablet devices provide, have opened up a whole

new world for robust and attractive AR experiences that immerse the

consumer in the brand universe. Anytime, anywhere.

SALES

EXAMPLE

MOBILE GAMES

Blending the increasingly effective location based targeting functionality

across mobile devices (with the devices own processing and enabling

capabilities) and the image recognition functions has taken AR scope to

a new level, providing exciting experiences for customers.

EXAMPLE EXAMPLE

AR is a magical, interactive and fascinating experience that naturally

deepens the consumers connection with a certain brand.

And fascination breeds affinity.

EXAMPLE

IMMERSION & BONDING

EXAMPLE

AR converges any media, and transforms traditional and digital touch-points

into powerful interactive, multi-media experiences. One media touch-point

can now host multiple interactivity; opening up new levels of user

experiences, and analytics for brands to assess and shape behavior.

TRANSFORMING MEDIA

EXAMPLE EXAMPLE

Retailers and FMCG brands use AR to cut through the point of sale clutter,

and win at the moment of truth with engaging, experiential content.

AR can be used to develop compelling brand experiences, product

demonstration, or as part of sales promotions and loyalty schemes helping

drive sales.

POINT OF SALES

EXAMPLE EXAMPLE

Using AR at events can produce fantastic results, often quadrupling the on-

stand dwell time.

Considering the massive competition among exhibitors, creating an

intriguing and immersive experience on your stand will draw record crowds

and help build the new business pipeline.

EXAMPLE

EVENTS & EXHIBITS

EXAMPLE

AR is used as a way to powerfully present the content of tenders or

business proposals. The construction sector in particular is using AR to

review architectural drawings in real world environments.

Industrial AR is improving manufacturing and production processes,

providing the means to instantly visualize and inspect components for flaws

or other imperfections.

COMMERCIAL & INDUSTRIAL

EXAMPLE EXAMPLE

Brand experience, sales conversions, downloads and total page visits

increase when using AR trial for your products.

Being able to “physically” demonstrate and trial your product or service

conveniently over the AR app will directly increase sales.

DIGITAL TRIAL (E-COMMERCE)

EXAMPLE EXAMPLE

To discuss our Augmented

Reality mobile marketing

solutions in more detail, for a

free consultancy session to

explore AR’s possible

application for your brand,

please contact our Regional

Office.

Vasile Hodorogea

(004) 0744 88 41 41

vasile.hodorogea@arworks.ro

Check us out and join us ‘up there’!

www.arworks.com, www.arworks.ro