Social Media

Content & Social MediaMarketer’s Guide

to

CRUSHVideo

www.rendrfx.comS O C I A L. M A R K E T I N G. B U S I N E S S.

Video Creation Made Simple

ABOUT

THE MARKETING TEAM

Mat Silva (Motivator)Co-Founder, CTO

Peter Schroeder (Writer)Digital Marketing, Social Media,

Growth, and Sales Manager

Lisa Van Riper (Designer)Creative Director

and Customer Experience

With RendrFX creating video is as easy as selecting a ready-to-go, 3D motion graphics template. From there, simply customize it with your message, graphics (or select from our stock library of over half a million stock HD videos, graphics, and audio files) and create! Viola! Just like that, you’ve got a rockin’ motion graphics video optimized for social media - at a fraction of the cost. Not to mention the time you save! To learn more about creating unlimited videos for your social media channels, visit us at RendrFX.

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INTRODUCTION

Let’s change that.

4 STEPSto become a video rock star:

The process of creating video for social is a challenge. CURATE

CREATE

DISTRIBUTE

DISCUSS

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In this guide, you’ll learn the 4 basic steps to crush social media video.

Let’s make this easy!

CURATEFINDING CONTENT

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CURATE

What are you going topost to social media?

Let’s curate content!

Did you know that you are sitting on a goldmine of content? The best content is refurbished from your own business and is essential to your branding, customer communication, and messaging. Bring your content back to life!

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THE DEFINITION OF CONTENT CURATION

CONTENT CURATION IS THE PROCESS OF GATHERING INFORMATION RELEVENT TO A PARTICULAR TOPIC OR AREA OR INTEREST

CURATE

What is‘CONTENT REFURBISHING’?

Content refurbishing is the process of reusing content you’ve already created for other means. This content can come from blog posts, newspaper articles, photos, and more. Try making a few edits, changing a few colors, or adding video to make it ‘fresh’ again. Start with your most popular content that has been sitting stagnant and make it new again!

WHERE TO FIND EXISTING CONTENT:

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BLOG POSTS

NEWSLETTERS

SOCIAL MEDIA POSTS

FORUMS

INFOGRAPHICS

PODCASTS

VLOGS

NEWSITES

CURATE

Curate YourCompetitors Materials

Just like content refurbishing, you can also curate content from your competition and industry leaders.

Look to your competition to do the heavy lifting when it comes to case studies, research, and analysis. Utilize these reports to find key points, then use them to create blog posts, social topics of discussion, and videos with the curated highlights.

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CURATE

Wait a Minute, Isn’t that Stealing?

Content curation is not stealing. As a matter of fact, it’s not even considered unethical. You’re simply putting a new spin on others work and turning it into your own. Think of it more like research.

You’re only stealing if you are copying content word for word, when it doesn’t belong to you. You can only curate your own content word for word.

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CURATE

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YOUR CONTENTCURATION TOOLBOX:

CURATA

POCKET

BUZZSUMO

UPCONTENT

TRAPIT

SCOOP.IT

FEEDLY

STORIFY

LIST.LY

NEWSLE

Content CurationCan Be Easy!

When you have tools, content curation can be a breeze. All it requires is you taking the time to set up an account with a service like UpContent and you constantly get flooded with relevant content you can repurpose for you own use.

CURATE

Curate Your ContentIn 3 Simple Steps

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When curating content, be sure to find qualified sources who provide high quality content that is relevant to your industry. Read the content and analyze it for accuracy. Combine multiple pieces of relevant content to create a message. This will make your content richer, as well as have a powerful message.

3 STEPS TOCONTENT CURATION:

FIND

READ

COMBINE

CURATE

Content CurationCan Make Your Life Easier

In the end, content curation will save you time. Once you get it down, you basically have fresh content presented to you on a silver platter - whenever you need it.

To get started, head to our blog. Feel free to curate one of our blog posts too!

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CREATETURN CONTENT INTO VIDEO

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CREATE

You NeedTo Create Video

Let’s make this easy!

Creating video used to be a hassle. Gone are the days of video costing large sums of money, outsourcing to professionals, and taking up too much of your time.

Insert RendrFX. Our online platform allows you to easily create video using professionally designed motion graphics templates. Simply add your content and create!

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CREATE

How To UseCurated Video Content

Easily create video content by taking your curated content and plugging into one of our hundreds of motion graphics templates.

With hundreds of templates to choose from, we have something for every need!

LEARN HOW TO CREATE VIDEO

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CREATEWHAT TOOLSDO WE OFFER?

RendrFX TEMPLATES

STOCK VIDEO

STOCK PHOTOS

STOCK AUDIO

Did you know RendrFX offers all of these things?!

Why You Should UseMotion Graphics Templates

With hundreds of plug and play motion graphics templates and access to over half a million stock media assets, including video, photography, and audio, RendrFX will have you dominating social video content in no time!

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Video Made EASY!

CREATE

The RendrFX storyboard editor walks you through the process of easily creating social media video. Plug in your curated content and images scene by scene, or choose from our over half a million stock media video, images, and audio files.

We make it easy to create video quickly, efficiently, and affordably.

16Watch us turn a single image into a full blown promo video!

CREATE

Other ContentYou Can Create

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LIST OF CONTENT YOU CAN CREATE:

BLOG POSTS

NEWSLETTERS

SOCIAL MEDIA POSTS

FORUMS

INFOGRAPHICS

PODCASTS

VLOGS

NEWS SITES

Your go-to creation tool should be video. It is the easiest and quickest way to push out high quality content.

While video should be at the top of your content creation list, it is also important to utilize other forms of content. Consider creating a variety of content such as blog posts, newsletters, social posts, and more.

CREATE

Regularly Push Out Content

By using various content curation methods, you will be able to create content like never before. With these methods, your process will be simplified and efficient.

Your audience, search engines, and your business like consistency. Make sure you are posting content on a regular basis.

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HELPS YOU STAY

RELEVANT

GIVES A REASON TO

RETURN

INCREASES TRAFFIC

MORE ENGAGEMENT

WHY YOU SHOULD PUSH OUT CONTENT CONSISTANTLY:

DISTRUBUTESHARE YOUR VIDEO CONTENT

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DISTRIBUTE

It Doesn’t Have To Be HardTo Post to Social MediaWho’s with us, posting to ALL your social media channels can be a pain. Use a posting service like Buffer to help with all your posting distribution. These services allow you to post your content from one location and schedule future posts.

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DISTRIBUTION TOOLSBUFFER

HOOTESUITE

SPROUT SOCIAL

SPRINKLR

EVERYPOST

SOCIALOOMPH

DISTRIBUTE

Posting to Facebook

Facebook is very important to your social media strategy. When posting video to Facebook, add your video natively for a larger audience reach. Facebook prefers you upload your video to its platform rather than sharing via a YouTube link.

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DISTRIBUTE

Posting to Facebook

Awesome Thumbnail

Under2 Minutes

Great Title

Optimized Description

Simplicity Encourages

SharingCall To Action

FACEBOOK POSTING TIPSKEEP YOUR VIDEO UNDER 2 MINUTES

GRAB ATTENTION WITH ENGAGING THUMBNAILS, TITLES, DESCRIPTIONS, AND TAGS

ENCOURAGE SHARING

ADD A CALL TO ACTION

USE VIDEO ADS

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DISTRIBUTE

Posting to Twitter

Twitter makes video simple. Simply upload your video and add content. No need to worry about thumbnails, they will be auto-generated.

When you tweet your video, it will be shown to all of your followers. You should natively upload your videos to Twitter. This will maximize your reach compared to just tweeting a YouTube link.

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DISTRIBUTE

Posting to Twitter

Hashtags

Under 1 Minute

Great Title

Less than140 Characters

Tag People

Call ToAction

TWITTERPOSTING TIPSUSE PLENTY OF HASHTAGS (2-3)

LIMIT VIDEO TOUNDER 1 MINUTE

TAG THOSE INTHE VIDEO

POST ABOUT TRENDING TOPICS

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DISTRIBUTE

Posting to Instagram

Instagram video may not always be easy, but it is important. Traditionally, Instagram is a platform where people go to get inspiration for travel, food, quotes, business, and now video!

When posting directly to Instagram, square video works best, although this is not required.

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DISTRIBUTE

Posting to Instagram

INSTAGRAMPOSTING TIPSVIDEOS DO NOT HAVE TO BE SQUARE

ADD LOTS OF HASHTAGS

ADD EMOJI’S

LIMIT YOUR VIDEOTO 30 SECONDS

ENGAGE YOUR AUDIENCE

USE INSTAGRAM STORIES

SquareVideo

Emoji's

Hashtags

Under 30 Seconds

Engage WithYour Audience

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DISTRIBUTE

Instagram Stories

Be Creative

Be Funny

Branding Placement

Use Filters

Be Original

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DISTRIBUTE

Posting to YouTube

YouTube contains SEO magic! It’s owned by Google after all. Add high quality videos to your YouTube Channel, and add SEO rich titles, descriptions, and tags.

Be sure to link back to the web pages you want to rank for organically by using anchor text. For increased SEO benefits, be sure to post videos to YouTube consistently (at least once a week).

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DISTRIBUTE

Posting to YouTube

YOUTUBEPOSTING TIPSCREATE ENGAGING VIDEO CONTENT THAT KEEPS THE VIEWER WATCHING

PROMOTE COMMENTING

OPTIMIZE VIDEO TITLES

OPTIMIZE DESCRIPTIONS AND TAGS

USE CUSTOM, ENGAGING THUMBNAILS

Awesome Thumbnail

Under3 Minutes

Added toPlaylists

Optimized Title

Call To Action

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DISTRIBUTE

Posting to Vimeo

Vimeo is geared towards a professional audience, with a cleaner layout, on-topic comments, no advertisements, and password protection.

It works great for high quality films, art, and things you want to look sleek and professional. (Posting process is similar to YouTube)

VIMEOPOSTING TIPSADD CALLS TO ACTION

CREATE AN INTRO AND OUTRO FOR YOUR VIDEOS

CREATE PROFESSIONAL LOOKING VIDEOS

OPTIMIZE TITLES AND DESCRIPTIONS

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DISTRIBUTE

Posting to Google+

GOOGLE+POSTING TIPSUSE KEYWORDS

POST ALL YOUR VIDEOS, IMAGES, AND BLOG POSTS

BE CONSISTENT

POST OFTEN

Google+ is a great tool for SEO. Owned by Google, Google+ is a valuable platform to post all your SEO rich and optimized content. This platform will also help boost your organic SERP rankings.

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DISTRIBUTE

Posting to LinkedIn

Posting video to LinkedIn is relatively new. Being a business oriented platform, posting high quality video showcasing products and services is a must. Create video that helps others do their jobs to gain interest.

Currently you can’t post videos natively to LinkedIn, you’ll need to insert a URL from a site like YouTube.

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HOW TO POST VIDEO TO LINKEDIN1. COPY YOUR

YOUTUBE VIDEO URL

DISTRIBUTE

Posting to LinkedIn2. CREATE A NEW

UPDATE IN LINKEDIN,ATTACH A LINK

3. PASTE THE YOUTUBEURL IN THE ‘ADD URL’BOX

4. CLICK ATTACH TOSHARE YOUR VIDEO

Short Video

Include Image

Call To Action

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DISTRIBUTE

Live StreamingLive streaming is a great way to gain interaction, engagement, and build a strong relationship with your audience. Both Facebook and Twitter (Periscope) have live stream options to help you reach your audience.

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DISTRIBUTE

Live Streaming

TIPS FORLIVE STREAMINGENSURE YOUR VIDEO POSTS TO YOUR FEED AFTER YOU ARE DONE

USE A TRIPOD TO STABILIZE YOUR VIDEO

INTERACT WITH YOUR AUDIENCE AND ASK QUESTIONS

PROMOTE YOUR LIVE STREAM BEFOREHAND

Post VideoAfter Live Stream

Use EngagingDescriptions

Engage WithYour Audience

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DISTRIBUTE

Posting to SnapchatSnapchat is one of the fastest growing social networks and it’s not just for young millennials. Have fun with your videos and experiment with adding filters, geofilters, text, emoji's, and more.

Your videos will disappear after 24 hours, but you are able to download your Snapchat stories. Upload your stories to other sites like YouTube.

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DISTRIBUTE

Posting to SnapchatSNAPCHATPOSTING TIPSBE RELEVANT

USE FILTERS

USE EMOJI’S

BE CREATIVE

BRAND YOUR CONTENT

BE SINCERE

Be Creative

Use Emoji's

BrandContent

Use FiltersBe Relevant

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DISTRIBUTE

Posting to Pinterest

Pinning your videos to Pinterest increases your exposure. Pinterest videos tend to increase traffic to your website and help grow your audience on specific social platforms.

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DISTRIBUTE

Posting to Pinterest

AddedFrom YouTube

EngagingThumbnail

Add KeywordsIn Descriptions

1. COPY YOUTUBEVIDEO URL

HOW TO POSTVIDEO TO PINTEREST

2. CLICK ON “+” INPINTEREST ANDSELECT “SAVE FROMA WEBSITE”

3. PASTE YOUTUBE URLIN THE “ADD URL” BOX

4. SELECT AN IMAGE, ADDDESCRIPTION, AND PIN IT

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DISTRIBUTE

While distributing your video can be tedious and time consuming, it is necessary. Quality content sets you apart from your competition. Take the extra time on each social channel to build your SEO efforts with proper titles, descriptions, and tags.Pay extra attention to your SEO efforts with video.

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Maximize SEOWith Distribution

HOW TOMAXIMIZE SEO :DO YOUR KEYWORD RESEARCH

USE YOUR KEYWORDS IN TITLES, DESCRIPTIONS, AND TAGS

PROPERLY LINK BACK TO THE SITES YOU WANT TO RANK USING ANCHOR TEXT

DISTRIBUTE

Distribution is crucial for getting people to see your content. Don’t just limit yourself to posting to social media. Put your content in different channels to increase conversions and SEO.

Aside from the social distribution methods laid out in this guide, consider also putting your refurbished content into newsletters, emails, blogs, and other channels!

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Don’t LimitYour Distribution GENERAL

DISTRIBUTION TIPSPOST TO MULTIPLE DISTRIBUTION CHANNELS

POST TO CHANNELS RELEVENT TO YOUR AUDIENCE

OPTIMIZE YOUR POSTS FOR SEO

DISCUSSSTART TALKING

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DISCUSS

How To Get Your AudienceTo Talk About Your Video

You’ve curated content, created your videos, and distributed them. Now what?

Let’s get your audience to start a discussion! Ask for the conversation! What did they think? Ask them to share!

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COMMENTS ARE POWERFULASK FOR SHARES

ASK TO TAG FRIENDS WHO FIND THE CONTENT RELEVENT

ASK FOR OPINIONS

DISCUSS

Address ProblemsAnd Pain Points

Your audience has blockers. Post content that addresses or solves their problems for maximum engagement. They will be grateful and engage with you in return.

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DISCUSS

Encourage and Inspire Your Audience

Sometimes things can get stale. Keep your audience encouraged and inspired by posting motivational content.

Your passion will be rewarded with interaction.

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DISCUSS

Respond To EverySingle Follower

There is no reason to not engage with your audience when they reach out to you. If you want to keep your audience engaged, your response is key. After all, communication works both ways.

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DISCUSS

Share MoreYou know what content your audience craves based on previous posts and engagement. Sharing more posts like your most popular content is an easy way to spark discussion. Think of other ways you can spur conversation with video.

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DISCUSS

Does Video Create Discussion?Video content receives the highest engagement, interaction, and impressions. Video also creates a bond and emotional connection with your audience. Don’t you want to talk about the things that influence and resonate with you?

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VIDEO STATS ON SOCIAL MEDIAFACEBOOK AVERAGES 8 BILLION DAILY VIDEO VIEWS.

SNAPCHAT AVERAGES 10 BILLION DAILY VIDEO VIEWS.

YOUTUBE AVERAGES 4 BILLION DAILY VIDEO VIEWS.

DISCUSS

Let’s Go ViralWant to get your video to go viral? Make it easy for your audience to understand and share. Don’t forget to ask for the share.

Going viral doesn’t only happen by chance. By following a few simple steps, along with what you have learned in this guide, you have a good chance to make it happen!

MAKE VIRAL VIDEOKEEP YOUR VIDEO SHORT AND SWEET

BE INSPIRING

BE TIMELY

BE INVOLVED

BE INFORMATIVE

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Social Media

time to start

CRUSHING

Videowww.rendrfx.com

S O C I A L. M A R K E T I N G. B U S I N E S S.

Video Creation Made Simple

Video is crucial. We hope this guide helped you create a Curation, Creation, Distribution, and

Discussion strategy for your social videos.

support@rendrfx.com