Retail Futures Competition Launch!6th May 2015, Central St Martins, London

UAL FUTURES + The Store WPP

CONTINUOUS RETAIL …is the art. The undeniable future of all things retail

WHAT I CAN ACHIEVE WITH YOU

WHAT I CAN BUY FROM YOUFROM

TO

CONTINUOUS CONSUMER

Dreaming No specific purchase intent

Exploring Purchase intent in the category

Locating Specific product or service

Experiencing Post-purchase using product or service

Universal Mind States

Universal Mind States

Dreaming No specific purchase intent

Exploring Purchase intent in the category

Locating Specific product or service

Experiencing Post-purchase using product or service

MINDSTATES DREAMING BE INSPIRED LEARNING HAVING FUN

I WANT TO GET FITTER

Dreaming No specific purchase intent

Exploring Purchase intent in the category

Locating Specific product or service

Experiencing Post-purchase using product or service

MINDSTATES EXPLORING BROWSE EASILY MORE INFORMATION NARROW CHOICES

I WANT A PAIR OF TRAINERS FOR RUNNING

Dreaming No specific purchase intent

Exploring Purchase intent in the category

Locating Specific product or service

Experiencing Post-purchase using product or service

MINDSTATES LOCATING EASY TO FIND USEFUL REMINDERS REASSURANCE

I WANT A PAIR OF NIKE FLYKNIT BLUE SIZE 8

Dreaming No specific purchase intent

Exploring Purchase intent in the category

Locating Specific product or service

Experiencing Post-purchase using product or service

MINDSTATES EXPERIENCING CARE AND ADVICE ACTIVE COMMUNITY GETTING MOST OUT OF PURCHASE

I WANT TO GET THE MOST OUT OF MY RUNNING

Dreaming No specific purchase intent

Exploring Purchase intent in the category

Locating Specific product or service

Experiencing Post-purchase using product or service

USERSCUSTOMERSTHINK

AS WELL AS

5

CB

Creating a Continuous Brand

5

CB

…establish PHD

HUMAN RITUALS EMPOWERED PHYSICALLY & DIGITALLY

CREATING FUTUREP H D

Immediate Immersive Tactile

Empathetic Approachable Kind

Infinite Interactive Storytelling

Experience Signature

China - New Homes

COCOONINGZHAI ECONOMY

LIVING LIFE THROUGH THE INTERNET - POLLUTION/WORK_LIFE STRESS

RESULTING IN

Cultural Attitudes - Chinese Consumers

COLLECT IDEASFRIENDS & FAMILY

DIGITAL SAVVY CONSUMERS

SHARE WITH

Cultural Attitudes - Chinese Consumers

FOR VALIDATION AND CONSENSUS

VISUALISING DREAMSCOACHES

UNCERTAIN OUTCOMES

FACILITATING MULTIPLE DECISION MAKERS

Cultural Attitudes - Chinese Consumers

DIYDIFMFROM

OR

DO IT FOR ME

Cultural Attitudes - The Renovation Process

DIYDIWMFROM

OR

DO IT WITH ME

Cultural Attitudes - The Renovation Process

Experience Signatures™ | Vivid Homes VIVID Coaches

Experience Signatures™ | Vivid Homes Get started

Experience Signatures™ | Vivid Homes Collect ideas with an interactive card

Experience Signatures™ | Vivid Homes See your ideas with a cost estimate

When the plan is complete customers are given VIVID gold tickets to invite friends and family to ‘Premiere their home’ at an exclusive VIP screening. Here the customers get to experience their future home in an immersive projection ‘cube’ before it’s built.

Experience Signatures™ | Vivid Homes Invite friends and family to Premiere your home

Seamless Retail™ | Experience Signatures Save and manage with the VIVID project

Seamless Retail™ | Experience Signatures How to use your new home with Home passport

Experience Signatures™ | Vivid Homes

DREAMING EXPLORING LOCATING EXPERIENCING

P

H

D

Continuous Thinking The ‘Art’ of Retail

User Mindset

!

DELE

Experience Signature

!

PHD

User Mindset

!

DELE

Experience Signature

!

PHD

New Rituals

!

Keep Dreaming

Dom Bonnafoux Senior Strategist !

@FITCHdesign