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The Corporation as Citoyen? Towards a New Understanding of Corporate Citizenship Michael S. Aßla ¨nder Janina Curbach Ó Springer Science+Business Media Dordrecht 2013 Abstract Based on the extended conceptualization of corporate citizenship, as provided by Matten and Crane (Acad Manag Rev 30(1):166–179, 2005), this paper examines the new role of corporations in society. Taking the ideas of Matten and Crane one step further, we argue that the status of corporations as citizens is not solely defined by their factual engagement in the provision of citizenship rights to others. By analysing political and sociological citizenship theories, we show that such engagement is more adequately explained by a change in the self-conception of corporate citizens from corporate bourgeois to corporate citoyens. While the corporate bourgeois acts primarily for private business purposes, the corporate citoyen engages in society, performing civil and political rights and duties. As an intermediate actor in society, shaped by the principle of subsidiary task-sharing, the corporate citoyen undertakes co-responsibility for social and civic affairs and actively collaborates with fel- low citizens below, beside and beyond governmental regulation. Keywords Bourgeois Á Citoyen Á Corporate citizenship Á Corporate social responsibility Á Responsibility Á Social doctrine Á Subsidiarity Introduction In recent years, concepts such as ‘corporate social responsibility’ (CSR) and ‘corporate citizenship’ (CC) have become prominent topics in international discussions of business ethics. Although there are differences in the accentuation of what should be the core elements of these concepts (e.g. Buchholtz and Carroll 2009; Leisinger 2007, 2009) and although differing traditions and national polit- ical frameworks lead to different interpretations of the single issues defined by these theories, the ideas of CSR and CC have started to shape a new understanding of the role of corporations in society. However, despite the increasing number of publications in this field and ongoing discussion in both science and business practice, there are as yet no commonly accepted definitions of CSR and CC. Thus, the role of corporations in society as defined by these concepts remains ambiguous: from a technical perspective, CSR and CC are seen as strategic tools or management techniques that enhance the reputation of corporations with their stakeholder groups and at the same time guarantee that corporate policy adheres to minimal ethical require- ments. Hence, most CSR management tools aim for the implementation of respective corporate procedures and management standards. From a political perspective, CSR and CC describe corporate duties intended to contribute to societal welfare and environmental improvements by providing services and goods for the community which go beyond corpora- tions’ regular economic activities. Going one step further, Matten and Crane (2005) plead for an extended theoretical conceptualization of CC and describe corporations as quasi-governmental actors, arguing that corporations have started to administer civic rights voluntarily in cases where nation governments fail or are unable to do so (Matten and Crane 2005). However, this latter view of CC remains fragmentary and ambiguous for at least three reasons: First, Matten and Crane seem to deal with two different conceptualizations of M. S. Aßla ¨nder (&) Á J. Curbach International Institute Zittau, Technical University Dresden, Markt 23, 02763 Zittau, Germany e-mail: [email protected] 123 J Bus Ethics DOI 10.1007/s10551-013-2004-8
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Page 1: The Corporation as Citoyen? Towards a New Understanding of Corporate Citizenship

The Corporation as Citoyen? Towards a New Understandingof Corporate Citizenship

Michael S. Aßlander • Janina Curbach

� Springer Science+Business Media Dordrecht 2013

Abstract Based on the extended conceptualization of

corporate citizenship, as provided by Matten and Crane

(Acad Manag Rev 30(1):166–179, 2005), this paper

examines the new role of corporations in society. Taking

the ideas of Matten and Crane one step further, we argue

that the status of corporations as citizens is not solely

defined by their factual engagement in the provision of

citizenship rights to others. By analysing political and

sociological citizenship theories, we show that such

engagement is more adequately explained by a change in

the self-conception of corporate citizens from corporate

bourgeois to corporate citoyens. While the corporate

bourgeois acts primarily for private business purposes, the

corporate citoyen engages in society, performing civil and

political rights and duties. As an intermediate actor in

society, shaped by the principle of subsidiary task-sharing,

the corporate citoyen undertakes co-responsibility for

social and civic affairs and actively collaborates with fel-

low citizens below, beside and beyond governmental

regulation.

Keywords Bourgeois � Citoyen � Corporate citizenship �Corporate social responsibility � Responsibility � Social

doctrine � Subsidiarity

Introduction

In recent years, concepts such as ‘corporate social

responsibility’ (CSR) and ‘corporate citizenship’ (CC)

have become prominent topics in international discussions

of business ethics. Although there are differences in the

accentuation of what should be the core elements of these

concepts (e.g. Buchholtz and Carroll 2009; Leisinger 2007,

2009) and although differing traditions and national polit-

ical frameworks lead to different interpretations of the

single issues defined by these theories, the ideas of CSR

and CC have started to shape a new understanding of the

role of corporations in society. However, despite the

increasing number of publications in this field and ongoing

discussion in both science and business practice, there are

as yet no commonly accepted definitions of CSR and CC.

Thus, the role of corporations in society as defined by these

concepts remains ambiguous: from a technical perspective,

CSR and CC are seen as strategic tools or management

techniques that enhance the reputation of corporations with

their stakeholder groups and at the same time guarantee

that corporate policy adheres to minimal ethical require-

ments. Hence, most CSR management tools aim for the

implementation of respective corporate procedures and

management standards.

From a political perspective, CSR and CC describe

corporate duties intended to contribute to societal welfare

and environmental improvements by providing services

and goods for the community which go beyond corpora-

tions’ regular economic activities. Going one step further,

Matten and Crane (2005) plead for an extended theoretical

conceptualization of CC and describe corporations as

quasi-governmental actors, arguing that corporations have

started to administer civic rights voluntarily in cases where

nation governments fail or are unable to do so (Matten and

Crane 2005).

However, this latter view of CC remains fragmentary

and ambiguous for at least three reasons: First, Matten and

Crane seem to deal with two different conceptualizations of

M. S. Aßlander (&) � J. Curbach

International Institute Zittau, Technical University Dresden,

Markt 23, 02763 Zittau, Germany

e-mail: [email protected]

123

J Bus Ethics

DOI 10.1007/s10551-013-2004-8

Page 2: The Corporation as Citoyen? Towards a New Understanding of Corporate Citizenship

CC. On the one hand, the status of individual citizenship

depends on the role of corporations as citizens in society,

which means that they are defined as corporate citizens

because they are the addressees of citizenship rights. On

the other hand, corporations should take over governmental

duties and administer civic rights instead of governments

and are thus defined as corporate citizens because they are

the guarantors of citizenship rights. This is not simply a

change in perspective or, as Matten and Crane claim, an

extended conceptualization, but a very different under-

standing of what CC stands for.

Second, if corporations contribute to societal welfare, it

remains unclear whether this should be seen as a voluntary

discretionary engagement which can be terminated at any

time for any reason, or whether such engagement must be

seen as allegiance, obedience and an obligation that result

from corporate citizen status. In this sense, there is a need

to clarify which definition of citizenship is to be applied to

corporations: Are corporations to be seen as bourgeois,

acting mainly for private business purposes, or should they

be defined as citoyens, engaging on behalf of society due to

their rights and duties in relation to political participation

and social membership?

Third, if corporations play an active part in society,

contributing as corporate citizens to social welfare and a

cleaner environment or providing citizenship rights as

described by Matten and Crane, the mode of such

engagement needs to be specified. It remains unclear

whether corporations have to substitute, supplement or

compensate for governmental efforts and in which fields

corporations must, should or can contribute to social and

ecological affairs.

While increases in corporate engagement that substitutes

or supplements governmental activities seem to be less

problematic, compensating for governmental duties by means

of corporate activities—such as those discussed by Matten

and Crane—causes serious problems because it cannot be

taken for granted that corporate activities will compensate for

a lack in governmental services in all relevant areas on a

sustained basis. In addition, it raises the question of the

democratic legitimization of such quasi-governmental activi-

ties. In order to clarify who bears what responsibilities in

society, in our opinion, a regulatory principle is needed that

offers clear rules for corporate and governmental task-sharing.

In this context, as we will show in this paper, the tenet of

subsidiarity might serve as a regulatory principle, allowing a

description of corporate duties that go beyond good man-

agement practices and are more concrete than voluntary

engagement. According to the tenet of subsidiarity, corpora-

tions can be described as intermediate actors bearing concrete

duties in a system of subsidiary societal task-sharing.

The purpose of our article is to solve two of the afore-

mentioned problems and to elaborate further the status of

corporate citizens and their mode of contributing to society.

In the second section, we will provide a critical account of

the CC concept as outlined by Matten and Crane (2005),

arguing that such a conception of CC remains ambiguous

in some of its key aspects and would benefit from a clearer

definition of the societal status of corporate actors and their

duties in contributing to society. To develop the concept of

CC further, we will then discuss the citizenship status of

corporations in the following sections, starting with a his-

torical sketch of the different conceptions of citizens as

bourgeois and citoyens and the key citizenship principles to

be found in citizenship research and discussing these in the

corporate context. We will argue that the understanding of

corporations as citizens refers to both bourgeois and cit-

oyen corporate roles. While the understanding of corpo-

rations as bourgeois focuses on the way in which business

is conducted and concentrates on the business case, the

understanding of corporations as citoyens highlights the

political rights and duties of corporations which are derived

from the status of corporate citizens as political actors. In

the fourth section, we will consider the consequences of

such political duties in terms of the mode of corporate

contribution to society. We will show that voluntary

engagement causes difficulties if corporate activities are

used to compensate for missing governmental capacities.

Thus, the tenet of subsidiarity is introduced as a regulatory

principle allowing for a distinction to be made between

corporate duties and voluntary activities. Subsequently, our

conclusion will be that the CSR/CC discussion should be

enriched with a new aspect, which can be described as

corporate subsidiary co-responsibility, defining corporate

duties in society going beyond economic activities. As a

bourgeois, the corporation concentrates on the business

case by focusing on the technical aspects of corporate

responsibility. As a citoyen, the corporation takes on sub-

sidiary co-responsibility and engages as a full corporate

citizen in society beyond economic considerations.

Corporate Citizens as Quasi-Governmental Actors:

The Extended Conception of CC

In a number of recent articles Andrew Crane, Dirk Matten

and Jeremy Moon have discussed a new role for corporations

as corporate citizens in globalizing societies (Crane et al.

2004; Matten and Crane 2005; Matten et al. 2003, 2010;

Moon et al. 2005, 2008). Starting with an analysis of the

contemporary CC literature, they argue that the term CC is

primarily discussed from two perspectives: The first is a

‘limited view’ which equates CC with corporate philan-

thropy in the form of strategic investments aimed at

improving the firm’s reputation capital or human capital; the

second is an ‘equivalent view’ which equates CC with CSR

M. S. Aßlander, J. Curbach

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(Crane and Matten 2007, pp. 71–74; Matten and Crane 2005,

pp. 168–169; Matten et al. 2003, pp. 112–113). Returning to

the political roots of the term citizenship, they propose an

extended conceptualization of CC which focuses on the

role of corporations as providers of citizenship rights to

individuals.

They argue that, from a political perspective, stake-

holders—such as employees, consumers, investors and

civil actors—have to be seen not only as simple interest

groups having specific stakes in a company but also

interpreted in a broader political context as citizens in a

democratic society. Thus, Crane, Matten and Moon advo-

cate reframing the firm–stakeholder relation from a citi-

zenship perspective (Moon et al. 2008, pp. 24–25): From

this perspective, stakeholders are either citizens who expect

from corporations the administration of some of their cit-

izenship rights or they are constituencies which participate

in the administration of citizenship rights for others (Crane

et al. 2004, p. 108). In this conception, corporations play a

vital role because they are the addressees of the stakeholder

citizens and are expected to provide citizenship rights in

society. Addressing the problems of entitlement of citi-

zenship, of citizenship participation and of its democratic

legitimacy, the authors stress that the citizenship status of

corporations arises from a decline in the role of the state as

the provider of civil rights (Matten et al. 2003, p. 115) and

the factual process of participation that corporations

undertake in civic affairs (Crane et al. 2004, p. 109).

However, interestingly, corporations are not seen as citi-

zens ‘because they have an entitlement to certain rights as

‘‘real’’ citizens would, but as powerful public actors which

have a responsibility to respect those ‘‘real’’ citizen’s rights

in society’ (Crane et al. 2004, p. 109; see also Matten et al.

2003, p. 115). Thus, the firm–stakeholder relationship is

remodelled as a citizen–government relation and corpora-

tions are ascribed a role as quasi-governmental actors and

guarantors of civic rights for others (Crane et al. 2004,

pp. 109–110). As quasi-governmental actors, corporations

engage in providing individual citizenship rights entitle-

ments in cases where governments fail to administer citi-

zenship rights, where governments have not yet

administered such rights or where the administration of

such rights is out of reach of nation state regulation (Matten

and Crane 2005, p. 172). As Matten et al. state, ‘Our

central argument is that corporations enter the arena of

citizenship at the point of government failure in the pro-

tection of citizenship’ (2003, p. 116). By doing so, cor-

porations become the guarantor of three types of

citizenship rights: they provide civil rights, e.g. by shaping

consumers’ abilities to engage in markets; they grant social

rights, e.g. by offering additional services that are no

longer provided by national governments; and they secure

political rights, e.g. by giving employees’ representatives

a voice in the corporate decision-making process (Crane et al.

2004, pp. 113–114; Crane and Matten 2007, pp. 74–75).

This new perspective overcomes the limited view of

citizens primarily as members of the states within which

they live and as proper citizens of a specific nation state.

Consequently, CC is not defined solely as a ‘legal per-

sonhood’ bestowed by national governments and defining

the specific rights and duties of corporations in societies,

but by corporations’ contribution to society: ‘Corporate

citizenship describes the corporate function for governing

citizenship rights for individuals’ (Crane and Matten 2007,

p. 77; see also Matten and Crane 2005, p. 173).

Such a new definition raises at least two questions. The

first concerns the groundwork of the extended perspective

of CC. In their various publications, Matten, Crane and

Moon claim that the citizenship status of corporations is

derived from their engagement on behalf of the citizenship

rights of other citizens in the community. But, is it really an

extended conceptualization if the status of citizenship is

defined by the contribution of the citizens to the ‘res

publica’ or the common good? Matten and Crane (2005)

draw a picture of communities in which individual citizens

are more or less defined as ‘consumers’ demanding civic

rights either from national governments or, in cases where

nation states fail, from multinational corporations. How-

ever, the status of citizenship—be it of individuals or of

legal persons—is not constituted solely by granting civic

rights to subjects, but includes the political collaborative

duties of all citizens. In this sense, citizens are both subject

to governmental authority and accorded specific rights, and

part of society and obliged to increase the ‘common good’

by making individual contributions. Even the authors see

this point when they write, ‘In so doing, citizenship is not

confined to rights only, but includes the respective duties as

well’ (Matten et al. 2003, p. 115). Thus, corporations

contribute to society as citizens, but bear no specific quasi-

governmental responsibilities compared with other citi-

zens. In other words, corporations do not act at the level of

governments as Matten et al. believe (Matten et al. 2010,

pp. 142–145; Moon et al. 2008, pp. 21–23), but at the

subordinate level of citizens and other civil organizations.

Since their argument focuses on corporations as quasi-

governmental actors, it is questionable whether the authors

really develop a new perspective in terms of an extended

understanding of (corporate) citizenship.

Secondly, concerns also arise in terms of the practical

implications of such a perspective of corporate citizens as

quasi-governmental actors. As Matten and Crane state,

‘‘‘corporations’’ and ‘‘citizenship’’ in modern society come

together at exactly the point where the state ceases to be the

only guarantor of citizenship any longer’ (Matten et al.

2003, p. 116; see also Matten and Crane 2005, pp. 171–172).

But, the examples they use to describe how corporations

The Corporation as Citoyen?

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grant ‘civil rights’, ‘political rights’ or ‘social rights’ are

mainly services provided also by other non-governmental

actors such as unions, consumer associations or humanitar-

ian organizations. Although this is recognized by Moon

et al. (2005, p. 440), the authors refrain from an in-depth

discussion of a similar ‘citizenship-role’ of such associa-

tions. Furthermore, the democratic legitimacy of CC activ-

ities has to be assessed carefully. Their conclusion, stating

that in cases of governmental failures ‘society can only be

happy if corporations fill this gap’ (Matten and Crane 2005,

p. 175), seems to be a little rash. Although laudable, CC

engagement remains dependent on public consent and this is

true for every kind of societal engagement, irrespective of

the kind of organization. However, even in such cases, it is

hard to draw a line: Most of us would be alerted if Islamic

fundamentalists or the Ku Klux Klan started to provide

educational services and we would not see this as a legiti-

mate form of engagement, assuming that such kinds of

education could erode the fundamental bases of our demo-

cratic society. Why then are we not alerted if companies

provide such services? Matten et al. (2003) recognize this

problem: If CC engagement is primarily driven by ‘self-

interest’, services will be designed for companies’ purposes

and not for civil society. Furthermore, they will only be

provided as long as they are considered to be useful in

improving corporations’ financial performance (Matten et al.

2003, p. 118). Even if corporations stand up as ‘quasi-gov-

ernmental’ actors providing civic rights and services for

other citizens, political regulations are needed to ensure that

those services are in line with society’s expectations and

thus will be legitimized democratically.

To sum up, in their extended conceptualization of CC,

Matten and Crane (2005) have created an image of the

corporation as a quasi-governmental actor: In specific sit-

uations in which states are no longer or not yet capable of

administering and ensuring civil, social and political rights

for individuals, corporations may fill this gap. Corporate

citizens thus assume responsibility as political sovereigns,

representing the citizens’ collective will (formed in a

democratic political process) and ensuring that there is a

stable framework of laws and rules to protect the individual

citizens’ equal rights against any violations. Still, this

extended conceptualization of CC only captures part of the

rights and responsibilities that may be associated with

citizenship status. Bestowing corporations with collective

citizenship status raises more questions than simply the

issue of administering rights for individuals in contexts of

failing states. We fully agree with Matten and Crane (2005)

and others that a new, more encompassing conception of

CC promises to be fruitful for the debate on the role of

corporations in society. However, we see at least two

fundamental deficiencies in this extended conceptualiza-

tion: First, there is the lack of a rationale for the change in

perspective from corporations as citizens to corporations as

quasi-governmental actors and the interrelated issue of the

at least incomplete definition of the status of CC; second,

there is the omission of a legal or political framework that

would permit the institutionalization of corporations’

responsibilities and regulate the mode of their contributions

to the common good. As we will show in what follows, a

more differentiated analysis of the citizenship concept and

a reinterpretation of the role of corporations as intermediate

actors in a system of subsidiary societal task-sharing can

help to overcome these weaknesses. However, before

arguing for an even more encompassing, status-based

concept of CC, we need to take a closer look at the key

elements of the political idea of citizenship status and at

what it really means to endow corporations with the status

of ‘surrogate citizenry’ (Moon et al. 2005, p. 438).

The Status of Corporate Citizens: The Corporate

Citizen as Bourgeois or Citoyen?

The extended conceptualization of CC developed by Mat-

ten and Crane (2005) is largely based on Marshall’s (1964)

historical account of the development of civil, political and

social citizenship rights in the UK over the last three

centuries. While Marshall’s work is enlightening for the

development of the rights aspect of CC, we intend to

broaden the perspective to include other key findings from

citizenship theory and research.

The modern ‘idea’ of citizenship is derived from the

Enlightenment and is strongly influenced by social contract

theory (e.g. Hobbes 1982; Locke 1952; Rousseau 1998).

By consenting to a hypothetical contract, people establish

political government, guarantee its supremacy and consti-

tute the legal framework of society. However, Adam Smith

already doubted that a hypothetical contract guarantees

governmental authority pointing out that such contracts are

inappropriate in terms of binding future generations and do

not allow any citizen to withdraw agreement (Smith 1982,

pp. 402–404). Nonetheless, quite apart from this theoretical

discussion of whether the fiction of a hypothetical original

contract can justify real nation state constitutions, step by

step the idea of a social contract among citizens has

replaced the view of people as the subjects of a prince.

From this new perspective, communities have been seen as

voluntary associations regulated by a contract between

their members. It is worth noting in this context that some

early contractualists defined the state as analogous to a

private association, seeing it as a corporate body, itself

a moral entity and to be held responsible for its actions

(Pufendorf 2009, pp. 39–42). Accordingly, like private

associations, ‘states’ are constituted by two different

contracts: one among the individuals concerning the

M. S. Aßlander, J. Curbach

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establishment of the association and its constitution and

one between the associates and their representatives con-

cerning their responsibilities and the conduct of public

affairs (Pufendorf 2003, pp. 195–196; see also Carmichael

2002, pp. 147–150).

For Rousseau, such an act of association of all indi-

viduals and their subordination under a general will (vol-

onte general) forms a moral and collective body in which

the individual is sovereign and subject at the same time

(Rousseau 1998, pp. 14–16). Based on this idea, he defines

two ‘types’ of citizen: while the burgess (bourgeois) is

defined by his settlement (town), the citizen (citoyen) is

part of a political community forming the state (city, polis).

Thus, the first must be seen as the subject of another

authority, while the latter is part of this authority and

contributes actively to the community in which he lives

(Rousseau 1998, p. 15ff.).

With the early writings of Marx, the terms bourgeois

and citoyen were redefined and are now used to differen-

tiate the spheres of private and political life. While the

citoyen lives in the political community, considering

himself a communal being, the bourgeois lives an egoistic

private life, interested primarily in his own affairs and

regarding other men as a means for his own purposes

(Marx 1975, p. 154). Later, in the writings of Sombart

(1987), the bourgeois is solely defined by his ‘commercial

spirit’ and is seen as a member of a specific class, the

commercial society. Thus, as Marx points out, the citizen

lives a double life: As citoyen, he is part of the community

and interested in public affairs; as bourgeois, he is an

individual, interested primarily in his private (economic)

affairs.

These changes in the theoretical understanding of citi-

zenship are also reflected in political theory and mirror

historical development. Thus, in the aftermath of the treaty

of Westphalia, the idea of the nation state with a closed

territory and sovereignty within its territory was born (Hirst

and Thompson 1995). Following that, since the time of the

French Revolution, citizenship has become a privileged

status of equal individuals who are members of a ‘societal

community’, governed by the rule of law and protected by

the authority of the nation state. While such citizenship

allows individuals to enjoy a set of inalienable rights on the

one hand, it also consists of some obligations, such as, for

example, obedience to the law, allegiance to the state and

respect for the citizenship rights of fellow citizens, on the

other hand (Bobbio 1987). Today, admittedly, it is exactly

this ‘Westphalian’ idea of a closed and homogenous soci-

etal community of fellow citizens within a national terri-

tory (Kobrin 2009; Scherer et al. 2009) which is again

challenged by the increasing globalization of markets,

the weakening of the authority of national governments

(denationalization), significant cross-border migration

flows and new transnational forms of civil society and

solidarity (Keck and Sikkink 1998). To develop the idea of

citizenship status for corporations further, it is thus useful

to look closer at the very analytical core of citizenship

status that appears in the context of these radical processes

of social change.

According to Cohen (1999), the ‘citizenship principle’

consists of three analytical components that describe what

makes up full citizenship status in modern societies: citi-

zenship as the juridical status of legal personhood, citi-

zenship as a political principle of democracy and

citizenship as a form of membership. All three of these

analytical components have implications for the idea of a

corporate citizenry.

Citizenship as legal personhood is based on a juridical

conception of citizenship that reaches back to Roman law

and emphasizes that every citizen as a legal person has

freedom and rights protected by law; as a legal person, a

citizen ‘can sue in court and invoke a law that grants him

rights’ (Cohen 1999, p. 249). Since this component of

citizenship is not tied to a particular collective identity or

membership in a ‘political demos’, it is universalistic and

can quite easily be transferred from a bounded national

territory to a transnational or global level. According to

Cohen, the global positivization of human rights is an

example of the very universal and inclusive character of the

juridical model of citizenship (Cohen 1999, p. 249).

In contrast, citizenship as a political principle of

democracy is a model that goes back to Aristotle and

ensues from republican thinking in which citizenship is

defined as an ‘activity that involves participation in ruling

and being ruled by equals who have uniform political

status’ (Cohen 1999, p. 248; see Aristotle 2009, p. 117

[1283b]). The citizen is both author of the laws and bound

by its rules; he is sovereign and subject at the same time,

and he therefore has the right and responsibility to engage

actively in deliberation and discourse in the public sphere,

as well as in the political decision-making process. As

members of the demos, citizens are expected to consider

‘the common good as well as particular interests’ (Cohen

1999, p. 248).

In addition to the legal and political aspects, Cohen also

describes citizenship as a form of membership. For Cohen,

membership is the key prerequisite for the enjoyment of

any social status and a ‘pole of identification that can itself

become a rather thick and important identity able to gen-

erate solidarity, civic virtue and engagement’ (Cohen 1999,

p. 248). Drawing on communitarian thinking, this aspect of

citizenship as membership status refers to a collective

identity and solidarity between those enjoying citizenship

status as opposed to non-citizens. Citizenship status as

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membership and the associated notions of solidarity and

identification are by definition exclusive and imply ‘social

closure’, i.e. the exclusion of those who do not belong to

the respective social community of citizens (Brubaker

1992). Cohen (1999), in her attempt to develop a ‘post-

modern, disaggregated paradigm of citizenship’ (p. 262),

widens the scope of citizenship, creating a picture of a

citoyen that goes beyond the idea of nation state mem-

bership (ius solis) or shared culture (ius sanguinis) as a

rationale for and membership criterion of citizenship. Thus,

citizenry seems no longer to be bound to a ‘national

identity’ or homogenous social community, which may

prove promising in developing membership criteria for

future CC status1 (Table 1).

These aspects of citizenship, as outlined by Cohen

(1999), correspond to the aforementioned role models of

the bourgeois and citoyen. While the citizen as bourgeois

follows the universalistic idea of a private life protected by

the (international) law, guaranteed by external authorities,

the citoyen is a member of a social and political commu-

nity and undertakes responsibilities as a citizen. For the

citoyen, active participation is part of his understanding of

democracy and this understanding goes beyond the limits

of national boundaries.

The modern type of corporation, as developed in the

nineteenth century, invested with a specific ‘identity’ and a

‘legal personhood’, is a child of the bourgeois society. As a

legal entity, a company is distinct from its owners and

officers; it is able to possess private properties and it

receives legal protection. Its primary function is seen as

profit maximization on behalf of the companies’ share-

holders. As institutions in modern markets, corporations

are granted legal personhood status as bourgeois. They are

legally designed to be economic citizens whose main goal

of action is to succeed in the marketplace. Such corporate

bourgeois are full members of the economic sphere and

private sector and therefore enjoy the privileges and free-

doms to follow their own self-serving economic interests

within legal boundaries. As corporate bourgeois, the cor-

poration remains the subject of a sovereign external to its

own economic sphere. Since the corporate bourgeois are

solely interested in economic success, CSR or CC

engagement is seen simply as an indirect way of safe-

guarding corporations’ economic interests ‘…by enhancing

the institutional contexts within which they operate and by

creating intangible assets’ (Gardberg and Fombrun 2006,

p. 330). For the corporate bourgeois, CSR and CC are

‘strategic investments comparable to R&D and advertising’

(Gardberg and Fombrun 2006, p. 330) and an appropriate

toolbox serving as a safety net and opportunity platform

(Fombrun et al. 2000). Criticizing this purely strategic

profit orientation of companies, Bakan (2005) sees the

corporate bourgeois as psychopathic, following a patho-

logical pursuit of profit and power.

Transferring the component of political participation to

CC would entail that corporations, by virtue of their status,

should have a voice in creating and shaping the rules and

legal framework of the society within which they operate

(Scherer et al. 2006; Scherer and Palazzo 2007). In addition

to their bourgeois personhood, corporations are hence

ascribed a role as political citoyens who have a right and

responsibility to participate in public discourse, civil

society and political rule-making. This idea of political CC

has become increasingly popular against the background of

globalization and denationalization, as well as for political

challenges beyond national boundaries which lack the

potential of a neat division of labour between public (state)

authorities and private corporate actors (Haufler 2001;

Marsdon 2000). The increasing engagement of corporate

actors in initiatives such as the Caux Round Table or the

Global Business Initiative on Human Rights, aimed at

defining ‘soft law’ standards of responsible business

Table 1 Corporate citizenship as societal status

Citizenship principle Corporate

citizenship

status

Resulting social

responsibilities

Legal personhood:

citizens as bearers of

rights

Bourgeois

(economic

citizenship)

CSR as instrumental,

technical and

voluntary, serving

economic self-

interests, limited to

core business

activities

Political participation:

citizen as sovereign

and subject in

political community

and civil society

Citoyen

(political and

civil

citizenship)

Subsidiary co-

responsibility in

public rule-making

and service provision;

co-responsibility to

serve the well-being

of the community

Membership: societal

community as

prerequisite for being

bestowed with

citizenship status

Full citizenship

(member in

social

community)

Responsibilities based

on membership

criteria and resulting

identification,

solidarity and sense of

belonging

1 Showing that the collective identity of fellow citizens is solely

based on a collectively shared illusion of an ‘imagined community’,

Anderson (1996) has revealed the socially constructed nature of the

‘nation’ and contributed to new understandings of citizenship. In the

face of phenomena such as transnational migration, Europeanization,

economic globalization, as well as recurring outbreaks of ‘global

solidarities’, e.g. with the victims of natural disasters, citizenship

research has thus led to new ideas of citizen-membership realms

(Sassen 2006) and afforded long new descriptions for greater

understanding of citizenship, such as transnational citizenship (Bau-

bock 2003), multicultural citizenship (Kymlicka 1995) and post-

national citizenship (Soysal 1994).

M. S. Aßlander, J. Curbach

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behaviour, shows the changing self-conception of corpo-

rations and exemplifies how the corporate citoyen becomes

both ‘legislator’ and the ‘subject’ of its own rules. As

Zadek points out, ‘Corporations have of course always

influenced public policy. What is new is that this influence

is increasingly becoming formalized and legitimized

through their involvement in partnerships with govern-

ments, international institutions and civil society organi-

zations’ (Zadek 2001, p. 99). Highlighting this new quality

of political participation, Zadek touches on the crucial

distinction between the corporate bourgeois and the cor-

porate citoyen: While the corporate bourgeois sees political

intervention primarily as an instrument serving its private

(business) interests, the activities of the corporate citoyen

are inspired by the will to contribute to the community and

to the common good as a member of the community.

In a similar vein, Scherer et al. distinguish between two

models of citizenship. With reference to Habermasian

philosophy and in the tradition of Peter Ulrich and Horst

Steinmann and Albert Lohr, they contrast the liberal

bourgeois with the republican citoyen. While the first acts

as a private person under the authority of a nation state, the

latter is seen as a political citizen involved in political

communication and decision making (Scherer et al. 2006).

The authors see this as a shift from a liberal to a republican

understanding of citizenship and point out that such a

republican perspective on citizenship can be seen as a

normative complementing of the descriptive citizenship

model of Matten and Crane (2005).

But, it is exactly this normative conception of a political

citizenry, bestowing corporations with specific rights and

duties, which causes theoretical problems at least: Aside

from their competencies or capabilities to address global

political problems, corporations are in fact neither legiti-

mized nor controlled by any democratically constituted

political demos, and thus are not accountable to wider

society (Scherer et al. 2006). Accordingly, Scherer et al.

assert that if corporations ‘assume responsibility for state

functions and generate global rules, then it becomes

obvious that it is necessary to control corporations just as

the democratic state needs to be controlled by its citizens’

(Scherer et al. 2006, p. 516; see also Matten et al. 2003,

p. 118). Critically, Bakan comments on this lack of legit-

imization for the social and political engagement of cor-

porations and points out that ‘the belief these can be a

substitute for government regulation, rather than a neces-

sary complement to it, is dangerously mistaken’ (Bakan

2005, p. 151). However, by focusing solely on corporate

status as a legal person, Bakan’s critique misses the point.

As in the original definition of Rousseau or Marx, the

corporate citizen is both bourgeois and citoyen. Cohen’s

(1999) broader account of the ‘citizenship principle’ con-

siders this double nature of the citizen and emphasizes both

the legal and the political aspects of citizenship, which are

bound to be in tension with each other. Thus, the main area

of conflict for corporate citizens obviously results from this

double nature, causing a dichotomy between the corpora-

tion’s private interests as bourgeois citizen and public

interests as political citoyen.2

The Mode of Corporate Contribution to Society:

Substituting, Supplementing or Compensating

for Nation State Activities?

Apart from the question of how the political role of cor-

porations can be legitimized in theory, a more practical

question arises in terms of how such CC activities can be

integrated in a political conception which entails clear rules

for corporate-governmental task-sharing. As defined above,

CC engagement describes a discretionary engagement of

companies, going beyond the pure technical aspects of

good management practice in the sense of CSR. As good

citizens, companies are expected to contribute to their

social and natural environment beyond regular business

activities. This view is not only based on the assumption

that corporations benefit from society in many respects

(e.g. legal security, infrastructure, an educated workforce)

and accordingly have to give something back to the com-

munities in which they reside (Bowie 1999, pp. 94–95;

Crane and Matten 2007, pp. 71–73; Enquete-Kommission

2002, pp. 458–459) but it is also influenced by a conception

of corporations as citizens bearing responsibilities for

societal issues in general. However, from a political per-

spective, such an understanding of CC engagement as a

voluntary engagement suffers from a fundamental short-

coming. On the one hand, governments and society expect

an additional contribution from companies. On the other

hand, it remains up to the companies whether in which field

and to what extent they want to contribute to social wel-

fare. Furthermore, such an idea of corporate responsibility,

i.e. engaging for the benefit of social or environmental

issues, may conflict with the idea of governmental regu-

lation. Thus, social and environmental problems should be

solved either by national governments, voluntary engage-

ment by corporations or by collaboration of public and

private actors, but it remains unclear how the tasks should

be shared. Theoretically, at least three modes of corporate

contribution can be distinguished (Aßlander 2011, 2012):

What must be discussed is whether corporations have (1) to

substitute, (2) to supplement, or (3) to compensate for

governmental duties in the selected areas.

2 For further reading on the theoretical foundations of these role

elements, see Ulrich (2008).

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(1) Corporate engagement as a substitute for govern-

mental activities means that corporations provide

alternative offers in addition to governmental ser-

vices. Examples of such additional services are

endowed hospitals, private schools or the provision

of company-based retirement programmes. In these

cases, the government specifies standards, but allows

substitutes for governmental offers if they meet the

predefined standards. Hence, citizens have the choice

between governmental and private services.

(2) Supplementing governmental activities with corporate

activities implies that existing governmental services are

expanded. In this case, private actors help to enhance the

offers of state institutions by sponsorship or donation

programmes. Thus, for example, an endowed chair

might extend the educational programme of a state

university. However, the engagement of private actors

will not jeopardize the regular tasks of universities if

additional programmes are not provided.

(3) Compensation for a lack in government services means

that national governments cut down their engagement.

This would entail that governments withdraw from

classic fields of social and environmental politics and

that former government or community services are no

longer provided. In these cases, it is expected that

private actors compensate for a lack of governmental

offers. Such compensation for government activities is

not limited to the financial aspect alone. Corporations

may also engage in the provision of citizenship rights in

the case that governments fail to administer those

rights, as mentioned by Matten and Crane (2005).

It is clear that corporate engagement that aims to offer

additional opportunities to the public does not affect the

basic supply of public goods or the general protection of

social, civil or political citizenship rights. If corporations

refrain from engagement in the provision of public services,

some services may be not provided. But, this does not

endanger the provision of public goods in general. However,

in cases where corporate activities must compensate for a

lack in nation state activities, such restraint would cause

serious problems. Since such corporate engagement is vol-

untary and decisions about the areas of engagement are left to

corporate management, it is difficult to guarantee that the

reduced engagement of nation states can be compensated for

in all relevant areas by corporate activities on a sustained

basis. Furthermore, if CC activities are intended because of

anticipated effects on corporate reputation or other business

considerations, such engagement will not always benefit

society (Matten et al. 2003, p. 118).

To clarify the societal responsibilities of corporations, a

political concept is needed that allows for differentiation

between corporate and governmental obligations. We

believe that the conception of subsidiarity, as formulated in

Catholic social teaching, might provide a solution for

questions of when, in which spheres and under which cir-

cumstances corporations as corporate citizens must take

social responsibility.

Subsidiarity as a Regulatory Principle

for Governmental–Private Task-Sharing

The tenet of subsidiarity states that in the political or social

context nothing should be assigned to a larger community

that can be accomplished by a lesser and subordinate

entity. This can be considered one of the basic principles of

Catholic social teaching (Pius XI 1931, § 79; John Paul II

1991, § 48; PCJP 2004, §§ 185–186). Pope Pius XI, in

formulating the principle of subsidiarity in his encyclical

letter Quadragesimo anno, explains:

Just as it is gravely wrong to take from individuals

what they can accomplish by their own initiative and

industry and give it to the community, so also it is an

injustice and at the same time a grave evil and dis-

turbance of right order to assign to a greater and

higher association what lesser and subordinate orga-

nizations can do. For every social activity ought of its

very nature to furnish help to the members of the

body social, and never destroy and absorb them. (…)

The supreme authority of the State ought, therefore,

to let subordinate groups handle matters and concerns

of lesser importance… (1931, §§ 79–80)

While in the political context the principle of subsidiarity is

commonly used to characterize the relationship between

political entities of higher and lower orders, e.g. between

the European Community and its member states, in the

context of the Catholic social encyclicals, it functions as a

norm for task-sharing among governmental and private

actors within civil society. Hereby, from the perspective of

social doctrine, civil society is ‘understood as the sum of

the relationships between individuals and intermediate

social groupings, which are the first relationships to arise

and which come about thanks to ‘‘the creative subjectivity

of the citizen’’’ (PCJP 2004, § 185). Thus, society is built

by different layers reaching from the base of individuals

and families as the smallest entities, through economic,

social, cultural, clerical and professional associations as

intermediate actors in society, to national and supranational

governmental bodies at the top as the highest entity in

society (PCJP 2004, § 185).

Although this understanding of society principally

reaches back to Aristotelian philosophy and the tradition of

natural law, it has also been recognized by liberal thinkers.

As a coordinating principle which allows for differentiating

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and coordinating the various tasks in society, the tenet of

subsidiarity can be seen as a prioritization rule which gives

lower-order entities precedence over centralized, higher

entities. The principle is based on the idea of citizen

autonomy and individual self-determination which ought to

be respected as basic civil rights and liberties by every

political order. At the same time, such liberties oblige all

citizens to bear the consequences of their activities and

does not allow for shifting the burden of individual deci-

sions to others or to the community. Only in cases in which

the personal means of the individual citizen are insufficient

to accomplishing that individual’s own affairs does the

community have a general moral obligation to assist

(Gosepath 2005, pp. 163–164).

However, this right to assistance does not necessarily

require state intervention, but first and foremost concerns

support from other subordinate institutions in society.

Based on the respective tradition of thought—i.e. natural

law or the liberal tradition—the various layers in society

are described in one of two ways. In terms of natural law,

they are seen as the result of the natural social development

of societies, which means that sub-state institutions (such

as families, tribes and neighbourhood or village commu-

nities) are seen as natural institutions following the pro-

gress of human nature (e.g. Aristotle 2009, pp. 7–12

[1252a–1253a]; Cicero 2009, pp. 22–23 [I, 53]). Alterna-

tively, in the liberal tradition, society may be perceived as

the result of mutual contracts concluded among the citizens

to solve the problems of associates below nation state

regulations at a neighbourhood or community level

(Gosepath 2005, pp. 165–166; Lower 2010, p. 85). Thus, in

this tradition, intermediate layers in society are not seen as

the result of nation state regulations defining respective

responsibilities at a sub-governmental level. Quite the

opposite, they are seen as the result of the bottom-up

activities of the citizens which first lead to smaller com-

munities and finally result in the state as the highest level

of association. Consequently, societal tasks exceeding

individual capabilities should preferably be accomplished

at the intermediate levels. Only in cases where the means

of intermediate institutions are not sufficient or the issue at

stake requires general regulation—due to its importance or

because only this can ensure the equal treatment of all

citizens—is state intervention required.

As a coordinating principle for the collaboration of the

various layers in society, subsidiarity works in two ways. It

defends the subordinate layers of society from illegitimate

overregulation by higher entities if they can accomplish the

respective tasks on their own. Simultaneously, it consti-

tutes a right of assistance if the accomplishment of these

tasks exceeds their capabilities. Thus, if the subsidiary

entities are in need, the higher entity must intervene (Nell-

Breuning 1964, 1968; PCJP 2004, § 187). However, as

Pope Benedict XVI (2009, § 57) explains, subsidiarity

should first and foremost be a form of assistance to the

human person, while respecting the autonomy of interme-

diate bodies. Help from governments or other superior

entities should be provided only in those cases where

individuals themselves or the intermediate bodies as the

next higher entities are unable to accomplish something on

their own and should always aim for the achievement of

their emancipation.

Although often seen as a governing principle in the

context of the nation state, the tenet of subsidiarity gen-

erally allows for the limited perspective of nation state

citizenry to be exceeded. Thus, under the conditions of the

global economy, some scholars (e.g. Kelly 2004) discuss

subsidiarity as an organizational principle for shaping

responsibilities and interrelations among political, civil and

economic actors in a globalizing society. Seen from the

perspective of Cohen’s (1999) fully developed citizenry,

such a developed understanding of subsidiarity in global-

izing societies would demand new forms of solidarity and

subsidiarity beyond national territories. This view is also

expressed by Pope Benedict XVI in his encyclical letter

Caritas in veritate:

[T]he governance of globalization must be marked by

subsidiarity, articulated into several layers and

involving different levels that can work together.

Globalization certainly requires authority, insofar as

it poses the problem of a global common good that

needs to be pursued. This authority, however, must be

organized in a subsidiary and stratified way… (2009,

§ 57)

In this sense, cross-national CC activities, such as the

aforementioned Caux Round Table, can be seen as first

steps in corporate citizens taking over subsidiary co-

responsibilities at a transnational level. In this context,

corporations can be seen as intermediate actors in society,

taking subsidiary co-responsibility.

Nevertheless, given the constraints of a ‘post-national’

society, the idea of a (supra)national authority coordinating

societal activities according to the principle of subsidiarity,

as expressed in the encyclical letter, seems unrealistic

(Beck 1998; Giddens 1998). Under the conditions of

globalizing economies especially, corporations can no

longer be controlled by nation state regulations. Accord-

ingly, as some scholars assume, corporate compliance with

minimal ethical standards can be enforced only by stake-

holder pressure and threats of boycotting from international

non-governmental organizations (NGOs) (Crane and Mat-

ten 2007; Matten and Crane 2005; see also Palazzo and

Scherer 2006; Scherer and Palazzo 2007, 2008, 2009).

However, it would be a misinterpretation of the principle of

subsidiarity to see it as one-directional regulating principle

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for nation state activities describing a top-down task dis-

tribution between different social actors. Rather, the prin-

ciple of subsidiarity must be seen as a coordinating

principle for the assignment of responsibilities in society

that goes beyond governmental regulation and highlights

independence and autonomy, especially of the subordinate

entities in society.

This leads back to the discussion of the role of corpo-

rations as corporate citizens in a globalizing society. As

corporate citizens, corporations contribute to society and

thereby substitute, supplement or compensate for nation

states in social and environmental activities. Therefore, the

coordination of state and corporate responsibilities remains

one of the most challenging problems in globalizing soci-

eties. As John Ruggie, special representative of the United

Nations Secretary-General on the issue of human rights,

notes, especially when corporate responsibilities ‘are

entangled with State obligations, it makes it difficult if not

impossible to tell who is responsible for what in practice’

(Ruggie 2008, p. 190). To resolve this problem, Ruggie

introduces a conceptualization of complementary respon-

sibilities. Asking the question of how human rights can be

enforced by government–corporate public–private collab-

oration, Ruggie develops what he calls the ‘framework of

‘‘protect, respect and remedy’’’ (2008, p. 192). Nation

states are invoked to protect human rights through juris-

diction and the refinement of their legal means (‘protect’);

state, non-state or industry-based organs, such as human

rights associations, national oversight institutions or

industry-based ombudsmen, should give voice to the vic-

tims of human rights violations (‘remedy’); corporations

are obliged to ‘respect’ human rights in their business

activities and should enforce human rights protection

actively in their sphere of influence and by engaging in soft

law activities (Ruggie 2008, 2009). In this sense, Ruggie

sees corporations as ‘organs of society’ (2008, p. 199)

which actively have to take on responsibilities for the

protection and enforcement of human rights. However,

although he gives various recommendations of how human

right issues could be integrated in company business rou-

tines in his reports (Ruggie 2009, 2010), he sees a per-

sisting challenge in terms of a normative foundation:

‘Asking companies to support human rights voluntarily

where they have influence is one thing, but attributing

responsibility to them on that basis alone is quite another’

(2008, p. 203).

We believe that the tenet of subsidiarity might be an

instructive concept in terms of clarifying precisely the

normative background of corporate citizens’ co-responsi-

bilities in society. As a regulatory principle, subsidiarity

demands that issues of lesser importance should be handled

by lower level entities. However, according to the principle

of subsidiarity, the accomplishment of such tasks by lower

level entities is not a voluntary engagement, but an

essential duty. Only in cases where subordinates are unable

to take care of themselves or if the accomplishment of

specific tasks is of greater interest to the community is state

intervention necessary.

Applied to our discussion of CC, this would mean that

the picture of corporate responsibilities has to be comple-

mented by a new perspective (Aßlander 2011, 2012). As

outlined above, as corporate bourgeois, the corporation is

seen as economic citizen and has to adhere to national and

international regulations. Thus, as corporate bourgeois,

corporations are responsible for their business practices and

have to ensure that they are in line with minimal legal and

ethical requirements. As corporate citoyen, the corporation

has to be seen as an intermediate actor bearing specific

duties in a society based on the subsidiary collaboration of

its members. As corporate citoyen, corporations—like

other intermediate actors—have the duty to accomplish

social activities that can be accomplished by them more

efficiently or with greater competencies and bear specific

duties to enable and to foster civic and human rights. Such

responsibilities do not derive from the factual engagement

of corporations, but according to the principle of subsidi-

arity result from the political and moral obligations of each

group in society to contribute to the common good to the

extent that they are able to do so.

Although it is debatable how far such corporate sub-

sidiary co-responsibility will reach in particular cases and

in which areas corporate contributions can be expected,

corporate engagement in this field is not voluntary, but an

essential (moral) obligation. Irrespective of whether sub-

sidiarity as governance principle for societal activities is

justified by natural law or the liberal tradition, it provides a

general rule for coordinating the activities of the various

layers in society by assigning specific duties also to cor-

porate citizens in their role as intermediate actors.

An example of taking over such subsidiary co-respon-

sibility is provided by the Swiss pharmaceutical company

Novartis. In 2002, the company opened the Novartis

Institute for Tropical Diseases in Singapore. The purpose

of the institute is to discover novel treatments and pre-

vention methods for major tropical diseases. Novartis is

aware that the success of its newly developed drugs in

market terms is quite unlikely as those who are in need of

such medication are unable to pay for it. Rather, the

company’s research efforts aim to make treatments readily

available to indigent patients in developing countries

without profit (Novartis 2010). Seen from the perspective

of subsidiary co-responsibility, the company uses its

competencies in the field of health care research to fight

tropical diseases and thus to contribute to public health in

less-developed countries. Even though similar research

could also be provided by governmental research institutes,

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it can be argued that the pharmaceutical industry has

greater expertise in this field and is able to solve particular

problems more efficiently. In this example, Novartis takes

on subsidiary co-responsibility as a corporate citoyen to

contribute to the common good beyond its pure business

interests and without legal obligation (Aßlander 2011).

From Corporate Bourgeois to Corporate Citoyen:

Towards a New Picture of CC

To sum up, we have analysed two important aspects of CC,

considering the status of citizenship and clarifying the

mode of corporate citizens’ contribution to society. This

allows a deeper understanding of what constitutes CC from

a political point of view. To explain what the term CC

might mean, we have differentiated which sphere of citi-

zenship should be addressed. If corporations are seen only

as corporate bourgeois, their citizenship status is defined by

an external governmental authority and reduced to private

business purposes. In this sense, corporate citizens operate

under a national government that defines the rules and

standards in society. Governmental authority determines

and guarantees legal certainty and freedom for their sub-

jects’ private economic activities, and any citizenship

behaviour on the part of the corporate bourgeois is limited

to private (business) interests. Thus, as good corporate

bourgeois, the corporation adheres to national and inter-

national laws, respects commonly accepted international

standards of behaviour and implements standards and

procedures that ensure that all these regulations are

observed in the company’s day-to-day business. Additional

engagement on behalf of society is viewed in terms of the

enlightened self-interest of the bourgeois and aims at

improving the corporate reputation or enlarging the human

capital base of the firm. Thus, philanthropy and CSR

become strategic management tools used to stabilize the

bourgeois’ social environment for business purposes.

In contrast, as corporate citoyen, the corporation is part

of the community and plays an active role in shaping the

political and social order. The self-conception of the cit-

oyen is that of a political actor who is both sovereign and

subject to the established order at the same time. The cit-

oyen acts in the interests of the community, taking on

responsibilities for others and for the common good. Thus,

a corporate citoyen actively takes part in the political and

social life of the community and contributes to the common

good. As an intermediate actor in society, it bears sub-

sidiary co-responsibilities and accomplishes respective

tasks in those areas in which it has specific competencies,

or when these can be accomplished at this level more

efficiently or with greater effects for the community. In

general, the citoyen is guided by an interest in the well-

being of the community and assists other citizens to enjoy

their social, civic and political citizenship rights. As ‘sov-

ereign’, the citoyen even endeavours to establish com-

monly acceptable regulations, not only by influencing

national governments but also by collaborating in the

development of business standards and industrial norms.

Corporate philanthropy for the citoyen is not a strategic

tool, but an instrument to participate in civil society (civic

philanthropy).

We started our article with a discussion of the ‘extended

conceptualization’ of CC as outlined by Matten and Crane

(2005). We have especially highlighted two aspects of this

conception which, in our opinion, have to be developed

further: First, there is the unexpected change in the way in

which citizenship is assigned to citizens and the lack of a

rationale for this. On the one hand, citizens are defined as

the addressees of citizenship rights; on the other hand, the

status of (corporate) citizenship is defined in terms of the

function of providing citizenship rights to others as a

‘quasi-governmental actor’. We believe that our deeper

analysis of the political understanding of citizenship helps

to clarify the new political role of corporations in society.

From our point of view, the factual engagement of cor-

porations as providers of citizenship rights should not be

interpreted as a new role of corporations as quasi-govern-

mental actors filling the gap if governments fail to facilitate

citizenship rights, but as a change in the citizenship status

of the corporation. Although we agree with Matten, Crane

and Moon that corporations in a globalizing world play a

different role in society, we rather see this as an indicator

for an evolving understanding of CC. In our opinion, cor-

porations are, so to speak, on their way from being cor-

porate bourgeois to being corporate citoyen. By

emphasizing this new political self-understanding of the

corporate citizen as corporate citoyen, we recognize the

new role of corporations in society in a way that attempts to

overcome the difficulties that arise when remodelling cor-

porate citizens as ‘quasi-governmental actors’, as in the

extended conceptualization of Matten and Crane. As out-

lined above, corporations take on a role as political citizens

due to their engagement on behalf of the community and by

contributing to the common good. However, this does not

mean that corporations now act on a superior level and will

take on what hitherto have been governmental tasks.

As has become clear, we believe that the globalization

of societies demands new solutions of task-sharing among

corporations, governments and civil society, and we also

see corporations in a new role as political actors. However,

we do not believe that corporate self-estimation will simply

switch from corporate bourgeois to corporate citoyen, but

that corporations undergo an incremental learning process.

For example, when Zadek (2004) asks the question of how

corporations become good corporate citizens, he points out

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that such a development passes through different stages—

defensive, compliant, managerial, strategic, civil—and

each stage is seen as vital for the learning process of

companies. In this vein, corporations adopt their new role

step by step; this is not without friction and may also result

in intense role conflicts when specifying corporate strategy.

Thus, for example, the aforementioned Swiss company,

Novartis, has also earned fierce public criticism for its

lawsuit in India concerning the patentability of its phar-

maceutical drug ‘Glivec’. Critics argue that the patent

policy of Novartis hinders the poor from accessing medi-

cine at affordable prices and thus stands in sharp contrast to

the company’s citizenship understanding (EvB 2007a, b).

While, on the one hand, the corporation’s self-estimation

refers to its role as corporate citoyen, taking on additional

responsibilities in society beyond purely economic con-

siderations, on the other hand, the company seems to

behave simultaneously as corporate bourgeois, taking

every (legal) means to serve its profit interests.

Our second point of discussion concerned the by and

large unanswered question of how corporations should

contribute to society as corporate citizens. Based on our

conception of corporate citizens as corporate citoyen, we

introduced the tenet of subsidiarity as a regulating principle

for such corporate–governmental task-sharing. Defined as

intermediate actors in society, corporations bear a sub-

sidiary co-responsibility and have the obligation to

accomplish ‘what can be accomplished by a lesser and

subordinate entity’ (Pius XI 1931, § 79). In this sense,

corporate responsibilities not only include good manage-

ment practices, but governance structures and policies that

guarantee that legal and ethical requirements are also

observed in a company’s day-to-day business, or voluntary

occasional philanthropic engagement that might assist

governmental efforts in the fields of social development or

environmental protection. In addition, the corporate cit-

oyen bears subsidiary non-voluntary co-responsibilities

which result from the role of corporations as intermediate

social actors and define long-term corporate duties in

society. We believe that the tenet of subsidiarity outlines a

promising and encompassing principle for regulating

responsibilities and duties in society and can serve as

helpful conception to clarify respective responsibilities also

in the context of globalizing economies.

Perspectives for Future Research

Even though we believe that our model may contribute to a

more encompassing understanding of the nature of citi-

zenship in the context of the ‘surrogate citizenry’ of cor-

porations, this new perspective also has implications for

future research. If the idea of corporate citizenship is to be

taken seriously, corporations in the global realm today have

to be seen as intermediate actors among the economic,

political and civil spheres which increasingly enjoy polit-

ical rights of participation and bear subsidiary co-respon-

sibilities in terms of contributing to the common good

beyond their bourgeois self-interest. The prerequisite of

such an extended role of the corporation as citoyen is to

develop criteria (over and above those already identified)

for the membership of corporate citizens in the societal

community in order to enhance solidarity, legitimacy and

accountability. When considering the three elements of

citizenship identified by Cohen (1999)—the juridical status

of legal personhood, the political principle of democracy

and citizenship as a form of membership in a societal

community—CC status is well defined as the legal per-

sonhood of the bourgeois, but there remains much schol-

arly and political work to be done to define fully the new

role of corporations as corporate citoyens and community

members.

As outlined in our article, we believe that corporations

are on their way to becoming corporate citoyens and thus to

undertaking social and political responsibilities as inter-

mediate societal actors. Although this new perspective in

CC discussion helps to explain the factual citizenship

engagement of corporations and to define the mode of

corporations’ contributions to society, it remains primarily

an analytical frame. Future research is required to develop

a normative basis that would permit the development of a

rationale for the role of corporations as citoyens and to

clarify the legal and political consequences of such a new

understanding. For example, the question arises as to

whether such an extended conception of CC, demanding

co-responsibility in the social and political spheres, will

also lead to a new discussion concerning the rights of

political participation by corporate citizens. In addition,

empirical research must determine whether the enhanced

quality of the citizenship engagement of companies is

aligned with a new self-conception of corporations as

political actors.

Another field of research concerns the question of how

distinct subsidiary co-responsibilities of corporations can

be identified in detail. Notably in ‘post-national’ globaliz-

ing societies, the assignment of distinct co-responsibilities

will depend on deliberative democratic processes at

national and supranational levels. Additional research in

the fields of political and social science must clarify how

the assignment of corporate co-responsibilities can be

backed by legitimate democratic decision-making pro-

cesses. Furthermore, it must be considered that the prin-

ciple of subsidiarity also describes a moral right, enabling

subordinates to organize their affairs in the way that is most

suitable for them. In this sense, subsidiarity describes a

kind of positive freedom to act independently of superiors’

M. S. Aßlander, J. Curbach

123

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regulation. In this context, there is a need to discuss how

far such rights will reach and when and under what cir-

cumstances they can be required or must be limited.

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