The Craft of Scientific Presentations
By Michael Alley
Shari FordRET 2007
Drawing Words from the Wrong Well
Critical Error 2
Four Sources of Speech
Speaking from points Memorizing Reading Speaking off the cuff
Speaking from Points
Advantages– Credibility earned– Ease of adjusting speech– Eye contact– Natural pace
Disadvantages– Wording not exact– Long prep time
Memorizing
Advantages– Precision– Smooth delivery– Credibility earned– Eye contact
Disadvantages– Potential for disaster– Unnatural pace– Inability to adjust speech– Long prep time
Reading
Advantages– Precision– Smooth delivery
Disadvantages– Credibility undercut– Lack of eye contact– Unnatural pace– Inability to adjust speech– Long prep time
Speaking off the Cuff
Advantages– No prep time– Eye contact– Natural pace
Disadvantages– Potential for disaster– Difficulty in organizing– Lack of visual aids
Appropriate Situations
Speaking from points– Conference presentation– Business meeting– University lecture
Memorizing– First few words of
presentation– Short introduction of
speaker
Reading– Press conference– Quotation– Complex wording
Speaking off the cuff– Answering a question– Asking a question
Structure: The Strategy You Choose
Chapter 3
Structure of a Presentation
Organization of the major points Transitions between those points Depth the presenter achieves Emphasis of the details
Structural Differences
Begin at a depth that orients the entire audience
Map the presentation for the audience Signal transitions between major parts of the
presentation
Organization
Beginning
Shows the big picture of the presentation Focuses everyone’s attention to the
particular topic
Middle
Discusses the topic in a logical fashion Process Chronological Event Spatial System Follow the flow Parts Grouping into parallel parts
Ending
Analyze the work from an overall perspective Summary of the most important details Closure
– Set of recommendations– List of questions to be resolved– How the work affects the big picture
Key Transitions
Depth vs Scope
Scope
Scope
Depth
Depth
Emphasis
People remember 10% of what they hear Repetition, illustration, and placement Say something important in the beginning
– Define the scope– Importance of the work– Map the path of the presentation
Show a logical flow in the middle Leave up the conclusion slide during questions
Leaving the Audience at the Dock
Critical Error 3
Anticipate Initial Questions
What exactly is the subject? Why is the subject important? What background is needed to understand
the subject? In what order will the
subject be presented?
What Exactly is the Subject?
Don’t assume the audience knows what the presentation is about
Title slide (60 sec)– Title– Name of speaker– Affiliation of speaker– Key image
Why is the Subject Important?
Don’t move to middle until the audience understands the importance
Importance relates to money, safety, health, or environment
Curiosity: Ganymede & Callisto
What Background is Needed to Understand the Subject?
Be sensitive to the background information that audiences need
If time is limited, state up front what you are assuming the audience knows
Provide background in the introduction, or as the audience needs it
In What Order Will the Subject be Presented?
Reveal the organization of the presentation Use images to make mapping memorable Repeat images in the corresponding
divisions of the presentation Audience has an idea of what has
been covered and how much is left
Anticipating the Audience’s Bias
Understand the bias in order to decide the strategy and energy required for a successful argument
Antagonistic audience:– Define the question up front,
but don’t give away your results– Show you truly understand the
opposition’s main arguments
Summary
Know when to use the four sources of speech:– Speaking from points– Memorizing– Reading– Speaking off the cuff
Structure the presentation with a beginning, a middle, and an ending
Anticipate the audience’s initial questions and biases
Summary
Know when to use the four sources of speech
Structure the presentation with a beginning, a middle, and an ending
Anticipate the audience’s initial questions and their biases