connected kenya summit . 2011

THE CREATIVE ECONOMY

michael onyangocreative content task

force

creative economy

Creative economy: comprises industries which have

their origin in individual creativity, skill and talent

creative economy

Creative economy:has the potential for wealth and job

creation through the generation and exploitation of intellectual property

export of creative goods

Global exports of creative goods and services

have more than doubled from 2002 to 2008, reaching nearly $600 billionindustries such as:arts and crafts | audiovisuals | books | design | films | music | new media (ICT) | visual and performing arts

Mzuka: the spirit of Africa

Mzuka seeks to establish Kenya as the hub of creative content trade in Africa

Mzuka: agenda

A key agenda of the Mzuka is creating a formal physical space for the sector’s players to be able to collectively harness the global creative economy trade

Task force workstreams

Mapping and definition Knowledge Collation Marketing and Partnerships

did you know?

Northwest Ohio’s creative economy generates: over $2.4 billion sustains 33,000 jobs provides more than $250 million in

local, state and federal tax revenue.

Thank you

Michael Onyangocreative content task force

mzuka.co.ke