The Cupcake ConspiracyBusiness Plan

The Secret to a Sweet Life

The Secret Recipe

• Trendy, intriguing dessert

• Inspired by upscale french patisseries

The Secret Recipe

• Trendy, intriguing dessert• Upscale, french-inspired patisserie• High quality ingredients• Guaranteed nut free• 100% recycled packaging• 12 icing flavours, 2 cupcake varieties

The Modern Socialite

• Females aged 20-49• Some post-secondary education• Shop, work, socialize in downtown

Saskatoon• Subset of this market: The Chic Bride

The Revenue Model

• Store front selling direct to consumers• Unit sales with volume discounts• Walk-ins and events• Average price of $3.00 per cupcake

Daily Sales Volume

• IRR = 32%• Payback = 2.96 years (50% equity financing)

1 2 3 4 5

250

375

563 600 600

The Conspirators

• 4 Modern Socialites from Saskatoon• Baked with our grandmas since childhood– Lori Finance– Meghan Operations– Brooke Marketing– Stephanie HR and PR

The not-so-sweet Competition

Direct• The Cupcake Corner• Grocery stores• Wedding cake caterers

Indirect• Companies offering other splurge comfort foods

Our Competitive Advantage

• For the modern socialite, The Cupcake Conspiracy is the trendy dessert shop that delivers the secret to a sweet life

• Only The Cupcake Conspiracy presents intriguing and sensuous sweets in a chic atmosphere

The Cupcake ConspiracyJoin the conspiracy