Media Kit The Community Connection thecurrent e V a u l t PAWN Jewelry & Coin • Gold, Silver & Platinum Jewelry • Diamonds • Coins & Bullion • Title Loans • Electronics " ’ #%"% # !$%’’ *+ !"& (&’ "#%’ # "&!! 11180 Alpharetta Hwy. (678) 527-0654 We Buy, Loan & Sell... Visit our luxurious showroom See Our Ad On P. 15 March 2012 www.thecurrentplus.com Visit us online IN THIS ISSUE DEPARTMENTS Education pg. 6 Real Estate pg. 12 Choices pg. 14 Events pg. 12 Health & Wellness pg. 22 ALSO Discover big savings from Floor And Decor on page 27. See Our Ad On P. 5 Haiti Roswell Rotary Shines a Light on Continuing Need in Post-Quake Haiti. Page 28 MOMMY DUI’S ARE ON THE RISE THE LITTLE STREET THAT COULD THE BEST CAJUN AROUND A TRUE COUNTRY DOCTOR Hal Coleman Unplugged & Uncensored PG. 10 PG. 8 {business} {parenting} { food} {health & wellness} PG. 18 PG. 24 A benefit for Roswell Rotary’s Haiti Lights project. PG. 14 thecurrent Roswell PG. 13 See Our Ad On P. 11 April 2011 www.theroswellcurrent.com Visit us online By Current Staff It seems like only yesterday that we were trapped inside our homes with over a half foot of snow on the ground. After a record setting winter, there are now ample opportunities to enjoy all that the season of spring has to offer. One of the leading art festivals is the ever popular Colors Festival of Arts, held in the Historic Town Square in Roswell. This event held on Mother’s Day weekend, May 7 and 8, features fine arts and crafts by artists from around the region. In addition to the art on display there are activi- ties for children of all ages, musical entertainment and plenty of festival food. Another signature event that high- lights the spring calendar is the Roswell Cycling Festival. The festival offers opportunities for the whole family to participate in or watch world class cycling. “It’s an event for the whole family. You’ve got to see it to believe it,” Craig Voth, of the Roswell Alpharetta Mountain Bike Organization (RAMBO), said. The biking community in Roswell Spring Time Ushers In The Festival Season From paint brushes to bicycles the festive season is in full force. Paintings by award-winning local artist Galina Herndon. Active Boards Are All The Rage Two local elementary schools are leading the way in fundraising efforts to equip classrooms with interactive boards. King Of Coke Memorabilia Mountain Park Class Wins Environmental Award With over 600 restorations, Terry Kimball is a world re-noun expert on all things Coca Cola. Ms. Searcy’s class wins award, plus news from River Eves Elementary on a very successful fund raiser, High Meadows debate team wins award, plus much more news from area schools and organizations. Plus 2 New Features... It’s Grillin’ New Years 12 resolutions to get your back yard kitchen fired up. Parenting Made Easy Our new parenting columnist dissects the Tiger Mom phenomenon. pg. 8 pg. 9 pg. 20 pg. 13 pg. 21 CONTINUED12 thecurrent See Our Ad On P. 11 May 2011 www.thecurrentplus.com Visit us online I S S U E I S S U E It’s Our One Man’s Spiritual Journey Into The World Of Barbeque >> page 22 Get Fresh! Veggies...Local And Fresh From The Farm To Your Table pg.3 pg.6 The No-Feeding Zone Heavenly Ribs [humor] pg.8 [cookin’] Publish Thy Self [arts] pg.9 pg.11 Also [parenting] The Facebook Dilemma pg.18 The Month In Pictures [seen] pg.21 "" #! !! "" $$$ www.thecurrentplus.com
Why The Current?• Our editorial is unique and engaging.• We connect the local neighborhoods with the information that unites not divides.• Our editorial focus is presented in 4-color throughout.• We cover a wide range of topics for every member of the household.
Market & Current Facts• We’re unique from local newspapers in that we’re the only one that offers direct-mail.
• 40,000 papers produced with each issue.• Total circulation USPS mail and special free distribution• Median home value is $299,000• The average household income is $109k per year • Median age is 37.2• 62.8% are educated beyond high school
Editorial Content• Community News • Arts & Entertainment • Health & Wellness• Local Sports• Education • Parenting • Home & Garden • Exclusive Columnists
Partner SupportWhen you partner with us we have several ways we help your business with editorial support.
• Calendar Of EventsWe will promote specials and event activities in our calendar ‘Out & About’.
• BriefsWe will help spread your message in our Briefs section.
• Business ProfilesWe will write articles on you to clearly define your business to the local community.
thecurrent
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Jewelry & Coin
• Gold, Silver & Platinum Jewelry
• Diamonds• Coins & Bullion
• Electronics• Car Titles
10% Loan or 15% extraWhen you sell your gold
Coupon must be presented at beginning of transaction.
Buying and loaning on...Visit our luxurious showroom
See Our Ad
On P. 11
September 2011
www.thecurrentplus.comVisit us online
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pg.22
[Community]
pg.3
Also[Arts]
The Ageless Creative View
New Music By Local Artists
[music]
Real American Music[Arts]
[Health]
pg.14
pg.10
pg.11 pg.10
A Decade Of RemembranceSpecial Commentary
By Tripp Liles
September 11, 2001.That is one of the most significant dates in
U.S. history. While the attacks of that dayspecifically hit targets in New York City, Wash-ington D.C. and rural Pennsylvania, the effectswere felt worldwide. We, as Americans, werespecifically and deeply affected.
As we reflect on that day, it’s important toremember how we felt. On that day we werenot defined by political affiliation, the color ofour skin, or by social status – we were simplyAmericans. United.
In the last decade, that sense of unity hasbeen seemingly lost. Our political leaders andnational media, representing both sides of thepolitical aisle, have chosen to forget the true
enemies who pose a real threat to our security,and have instead focused on demonizing fel-low citizens.
In all, 2,977 people from more than 90 na-tions perished during the 9/11 terrorist attacks.In the Global war on Terror, allied forces havesuffered more than 362,611 casualties. Amongthose include more than 11,000 U.S. troopskilled worldwide, and more than 49,000Coalition and National (Iraqi and Afghan) sol-diers have been killed. Additionally more than2 million civilians have been killed orwounded in Iraq and Afghanistan.
Given these facts, perhaps we need to reflecton who our real enemies are. It’s important toremember, and return, to how we all felt on
CONTINUED 21
Football Season Kicks Off
Comebacks Lead The Way In Opening Games
Our All Defensive AndOffensive Teams
pg.23
Striving For Excellence
An Art Festival That Givespg.6
[Arts]
Coping With Breast Cancer
The Power Of Pink
pg.17
thecurrent
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0e VaultPAWN
Jewelry & Coin
• Gold, Silver &
Platinum Jewelry
• Diamonds
• Coins & Bullion
• Electronics
• Car Titles
10% Loan or 15% extra
When you sell your gold
Coupon must be presented at beginning of transaction.
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11180 Alpharetta Hwy.
(678) 527-0654
Buying and loaning on...
Visit our luxurious showroom
See Our Ad
On P. 15August 2011
www.thecurrentplus.com
Visit us online
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Our 2ndAnniversa
ry Issue!
The High End Stakes
Of Retail
In the end, has Roswell finally gotten things right for future growth?
By Tripp Liles
The economy, especi
ally on a national or
global scale, can be
confusing at best.
In our micro-econom
y, the area is experi-
encing a lot of the mi
xed signals and conf
usion
that exists nationally
. A big driving force
in the
economy overall, and
a segment that will
give
us signs of recovery,
are retailers. The sta
kes
for a local business o
wner are huge. Not j
ust
on a personal level, w
ith regards to what b
usi-
ness owners invest, b
ut also in the dollar
amounts available in
the local economy. A
c-
cording to the Burea
u of Labor Statistics,
con-
sumer spending on r
etail goods by Rosw
ell
residents totaled nea
rly $1.4 billion last y
ear –
yes that’s billion with
a B. That figure doe
s not
include areas such a
s East Cobb or neigh
bor-
ing Alpharetta, nor
the amount of money
spent by people visit
ing the area. That’s a
n av-
erage of nearly $40,
000 per household.
For a
CONTINUED 22
NewSports S
ection!
Meet Roswell High’s N
ew
Football Coach Justin S
anderson
Preview Of The Local
Football Season
It’s Time For Some Football Under The Friday Night Lights
Back To School Special Section
Stop With The Stress
ing
Top Tips For Finding T
he
Right Childcare
PlusInfo On Ar
ea School’s Open Ho
uses
pg. 27
pg. 26
pg. 7
pg. 8
pg. 8
Also[Cooking]
Cooking Pizza On
The Grill
The Month In
Pictures
[seen]
Country Fried
Community Servicepg. 3
A Lifelong Passionpg. 15
pg. 17
pg. 30
[Arts]
[Community]
We Deliver The Most Coveted Demographic In The Metro Atlanta MarketThe Current connects your business with the residents of North Fulton and East Cobb
by delivering engaging and relevant editorial content.
Coverage Area
“The results from our Current ad have been
really impressive. We received more inquiries
from it than from a much larger ad in
another publication. The Current is a huge
asset to the community.”Ken Fry, CEO, Gaia Transport Corporation
“Advertising with The Current has
been a great partnership. This has
had the single greatest impact of
any advertising we’ve done.”Laura Moore, Manager
Thompson’s Frame & Gallery
Johnson’s Ferry Rd.
Here’s what our clients say...
40,000 total print distribution
in zip codes 30004, 30005, 30022, 30075, 30076,
30062, 30066, 30067 and 30068 the first Saturday of every month. 30004
30009
30005
30075
30076
30022
30006
30062
30068
30067
East Cobb
Roswell
Alpharetta
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TheCu
rrent Coverage Map
Market Facts
Why Us?
No other media buy can deliver the residents of Roswell and surrounding communities like The Current. We have the largest media saturation and the facts prove it.
In a 2010 survey the City of Roswell** asked it’s citizens for their most used sources of information:
* Source: for 2010 U.S. Bureau of the Census, and Labor Statistics Spending data is derived from the Consumer Expenditure Surveys, Bureau of the Census.**Local usage: 2010 City of Roswell survey with the National Research Center.
Our Readers:
Age 25 - 34 14.5% Age 35 - 44 15.8% Age 45 - 54 16.3% Age 55 - 64 11.7%
The Current has readership in the most coveted region of the Atlanta market. Our circulation encompasses the North Metro area.
