Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University

THE CURIOUS CASE OF THE CASE STUDY

WHAT IS A CASE STUDY?

ADVANTAGE

DISADVANTAGE

THREE APPROACHES

LINEAR CASE STUDY

Research Objectives Programming Evaluation

PROCESS CASE STUDY

Fact Finding Strategic Plan of Approach

Program of Action

Assessment & Next Steps

Get more facts & reconsider

Revise strategy

Change program

GROUNDED CASE STUDY

1.Situation & problem

2.Objectives

3.Target public(s)

4.Strategies

5. Tactics

6. Timeline

7. Budget

8. Outcomes

LET’S DISCUSS

CONTACT ME

Barbara B. Nixon, Ph.D. (ABD)Assistant Professor of Public RelationsGeorgia Southern University

Life Member & Past President of the International Listening Association (listen.org)

E-mail: bnixon@georgiasouthern.edu

Twitter: barbaranixon

Skype: barbara.b.nixon

Blogs: publicrelationsmatters.com & learnercentered.wordpress.com