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The Current Media Kit 2013

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The Current Media Kit 2013
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mediakitthecurrent

To The Current Advertisers:

Boost your business, ride The Current!

Nova Southeastern University has a diverse array of students ranging from medical professionals, aspiring litigators and communication students to arts majors and future business leaders.

The Current, NSU’s student-run newspaper, is the university’s established vehicle for student reporting, opinions and the arts. It is a valuable marketing tool for local businesses to get their message across to our hard-to-reach target market of college students and professionals. Reaching a student, faculty and academic population of almost 29,000, The Current is the essential media outlet to increase your exposure to our university community.

Our staff will take the time to answer any of your questions and concerns. Take a look at our media kit and if you have any questions do not hesitate to contact us. We value your business.

Sincerely,

The Current Staff

The Current Staff

Welcome toTheCurrent

ABOUTTHE CURRENT

The Current serves Nova South-eastern University from its location in Room 105 of the Athletics and Student Activities (ASA) Building. The Current is NSU’s established vehicle for student reporting, opinion and the arts. All community members are invited to contribute anything they desire to The Current.

CONTACTINFORMATION

Mailing Address:3301 College AvenueAthletics and Student Affairs (ASA) Building, Room 105Ft. Lauderdale, FL 33314

E-mail:[email protected]

Business: 954.262.8461Fax: 954.262.8456Newsroom: 954.262.8455

nsucurrent.nova.edu

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The Current distributes more than 3,000 copies weekly. These are available at more than 18 distribution locations on NSU’s main campuses in Ft. Lauderdale. The Current is available on our Web site at nsucurrent.nova.edu. The newspaper is also avaliable to students through Shark Fins, a weekly e-mail based newsletter, that every student receives on Tuesdays. The newspaper is also distributed to our Student Educational Centers at the following locations: Ft. Myers, Jacksonville, Miami, Miramar, Orlando, Tampa and West Palm Beach.

On-campus newsstands are located in residence halls, academic and administrative buildings, sports and recreation buildings, libraries and clinics.

Distribution& Quick Facts

QUICK FACTS ABOUT NSU

Geographical Facts:• 15 minutes fromFt. Lauderdale Beach• 30 minutes from South Beachand Downtown Miami• 15 minutes from theFlorida Everglades• 3 hours from the Florida Keys• 3 hours from Orlando

Number of Students:Undergraduate: 6,174Graduate: 18,619First-Professional: 3,948Total: 28,741

Demographics:White, non-Hispanic: 40%Black, non-Hispanic: 27%Hispanic: 22%Native American: 1%Asian or Pacific Islander: 5%Other: 8%

Men: 31%Women: 69%

Average Annual Feesfor Students:Tuition: $22,650Room: $6,442Meal Plan: $2,600

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Publication Dates2012-2013

ORIENTATION ISSUE

The Orientation Edition of The Current is geared to the freshman and new students coming to Nova Southeastern University. The purpose of the issue is to familiarize new students with our campus.

This 46-page issue is distributed every June to our newsstands. In addition, all new students receive a copy of The Current in their packages when arriving for orientation. The issue is also distributed to select locations around the university.

Space runs out quickly, so reserve your spot early.

Issue 2: August 28, 2012Issue 3: September 4, 2012Issue 4: September 11, 2012Issue 5: September 18, 2012Issue 6: September 25, 2012Issue 7: October 2, 2012Issue 8: October 9, 2012Issue 9: October 16, 2012Issue 10: October 23, 2012Issue 11: October 30, 2012Issue 12: November 6, 2012Issue 13: November 13, 2012Issue 14: November 27, 2012Issue 15: December 4, 2012

Issue 16: January 15, 2013Issue 17: January 22, 2013Issue 18: January 29, 2013Issue 19: February 5, 2013Issue 20: February 12, 2013Issue 21: February 19, 2013Issue 22: February 26, 2013Issue 23: March 12, 2013Issue 24: March 19, 2013Issue 25: March 26, 2013Issue 26: April 2, 2013Issue 27: April 9, 2013Issue 28: April 16, 2013Orientation Issue: May 17, 2013

The Current’s publication dates are:

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PRICING

CLASSIFIEDS DESIGN

Errors in Advertisements The Current is not responsible for errors on artwork created by the advertiser or printing errors for advertisements submitted less than one week before publication. Compensation for errors made by The Current cannot exceed the cost of the original advertisement.

*Space purchased is per client and specific content. Any division of page content may result in additional fees or removal.

Classified GuidlineA contact name and number is required within the advertisement regardless of classification. It is up to The Current’s discretion whether the advertisement is run or not. Advertising requests must be verified with the Business Manager 7 days prior to the issue run date.

Design ServicesThe Current will create a client’s advertisement for an additional charge of $75 per hour (minimum of 1 hour). The client must submit all materials—logos, copy, any desired graphics or concepts—10 days prior to scheduled run date. Contact our Business Manager more information.

* Subject to availability

1/3 PAGE VERTICAL OR HORIZONTAL (4.99” BY 10.73”; 10.25” BY 5.22”)Color: $280Black and White: $200

1/4 PAGE (4.99” BY 7.95”)Color: $230Black and White: $150

1/6 PAGE (4.99” BY 5.19”)Color: N/ABlack and White: $110

1/8 PAGE (4.99” BY 3.83”)Color: N/ABlack and White: $80

1/16 PAGE (2.375” BY 3.83”)Color: N/ABlack and White: $60

*BACK PAGE (10.25” BY 16.25”)Color: $650Black and White: N/A

*CENTER PAGE (10.25” BY 16.25”)Color: $610Black and White: N/A

FULL PAGE (10.25” BY 16.25”)Color: $530Black and White: $450

2/3 PAGE (10.25” BY 10.75”)Color: $400Black and White: $350

1/2 PAGE VERTICAL OR HORIZONTAL (10.25” BY 7.95”; 4.99” BY 16.25”)Color: $310Black and White: $250

25 WORDS OR LESS: $2026-50 WORDS: $4051-75 WORDS: $60

To have your advertisement custom designed by our Chief of Visual Design: $75 per hour

Print Ads

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Specialty Ads& Policies

INSERTSInserts are available for placement in The Current. Please review the informa-tion below before submitting inserts.

Insert AmountMinimum: 1,000Maximum: 2,500

DimensionsMinimum: 5.5” wide by 8.5” highMaximum: 8.5” wide by 11” high

Pricing:$150 per thousand

Discounts:Discount rates are avaliable for bulk purchasing of inserts. Please contact our Business Manager for a list of the discounted rates.

All inserts must be pre-printed and received 14 days prior to run date. A proof of the inserts must be sent to The Current for review through e-mail. The Current reserves the right not to place inserts in the newspaper if they are not approved by the Business Manager, Chief of Visual Design and Editor-in-Chief.

All inserts must be shipped to:3301 College AvenueAthletics and Student Affairs (ASA) Building, Room 105Ft. Lauderdale, FL 33314

PRINT ADVERTISEMENT SUBMISSION DETAILSPLACING AN ADVERTISEMENTAll advertisers must fill out an Advertisment Request Form before placing an advertisement in The Current. This form is available upon request.

All advertisments should be e-mailed to [email protected] in PDF, JPEG, TIFF or PNG format with a resolution of at least 300 dpi. The Current will not be held responsible for the quality if advertisements are below the required resolution.

All advertsiements must be received at least 14 days before the issue is placed on newsstands. All artwork must be received at least 10 days prior to print date. If your ad is being created by The Current’s Chief of Visual Design, all advertisement materials — including copy, photos, logos, etc. — must be received 10 days prior to run date. All exceptions are considered under the discretion of the Business Manager, Chief of Visual Design and Editor-in-Chief.

The Current will not be responsible for resizing advertisements if they do not meet the dimension requirements for the purchased space. Please note that any discrepancies in this area may cause the advertisement to be delayed, replaced or forfeited.

METHOD OF PAYMENTAccepted methods of payment are cash, check (business checks accepted) or credit card. Checks are to be made payable to Nova Southeastern University. Payment is required prior to the printing of advertisements.

NON-PROMOTIONAL ADVERTISEMENTSThe Current will not promote the following: adult entertainment, risque connotations, alcohol, tobacco, illegal substances, violence, firearms or any other material that would violate the policy of Nova Southeastern University.

Advertisements are subject to approval by the Business Manager, Chief of Visual Design and the Editor-in-Chief. The Current may not run advertisements that may compromise the integrity of the paper or university, damage its creditbility or create bias — real or perceived.

COMBINATION RATESCombination Rates at a discounted price are avaliable with Radio X on 88.5 FM and SUTV, Sharks United Tevelvison. Please contact our Business Manager for more information on these rates.

VOLUME RATESVolume rates are available for those who are interested in purchasing ad-vertisements in large quantities.

Volume rates are available for the following sizes: back cover page, center spread, full page, 2/3 page and 1/2 page for 10, 15, 20, 25 or 30 weeks of advertisements.

The discount rates for these volume advertisements are available upon request. Please contact our Business Manager for more information.


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