Date post: | 21-Mar-2017 |
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News & Politics |
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www.dailycaller.com
Providing Must-Read Content for A Audience Demanding The Complete Story
www.dailycaller.com
Since 2010 The Daily Caller has provided a different perspective on today's news that readers can't find anywhere else.
The News Stories Not Being Told
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Visitors have come to expect consistent, thought-provoking investigative journalism with topical coverage of politics, entertainment, sports, technology, business and more...
Our Story
www.dailycaller.com
A Large and Growing Audience
Monthly Traffic Comparison
Our Story
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10 Million Uniques35,000,000 Page Views
Unique Visitors Measured by Google Analytics & Quantcast (Millions)
www.dailycaller.com
Our Site
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A Mobile and Engaged Audience
Traffic Sources
DrudgeReport, etc.17.1%
Direct20.6%
NewsSites39.1%
Other9.9%
Social13.3%
Visitors MonthlyTraffic Time Spent Avg Pages
New
Daily
Regular
Average
33%
37%
30%
33%
1:34
5:45
3
3:45
2.5
2.62
3.58
250%
50%
Desktop
MobileSmart Phone & Tablet
The Daily Caller reader is on-the-go with 50% viewing on their mobile devices. Over a third of our monthly traffic visits daily for almost 6 minutes per visit.
www.dailycaller.com
Original Content, Earning Buzz
Awareness of The Daily Caller grows as our content and journalists are regularly showcased on major national news media.
Our Brand
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www.dailycaller.com
News is Their Passion.
Source: Nielsen @Plan 2013, Civic Science Audience Polling, Site Data
Our Readers
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Cross-platform (TV/Print/Online) Online News News Participation
Watch 3-4 hours of TV/night - 52%Read a daily newspaper in the past month - 29%View news video online - 24%
Get the majority of their news from the internet - 76%Believe internet media is most trustworthy - 59%Spend 5-15 hours/week on news sites; 20% spend 15+ hours - 48%
Post 200k+ Daily Caller story comments each monthRecently posted a comment on a message board - 15%Recently called a live radio or TV show to express their opinion - 4%
Driven by news and questioning the sources reporting it, Daily Caller visitors monitor a variety of news brands and platforms to be
completely informed. They see The Daily Caller as their final authority.
www.dailycaller.com
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Social Media
470,000 Fans166,000 Followers
55,600 Tweets
Daily Caller Readers Share The News
37,028 Sharing
Facebook Reach of 36,857,452
www.dailycaller.com
Our Readers in Action
The Daily Caller’s readers are influential thought leaders
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Daily Caller Readers
General Public
www.dailycaller.com
77
Delivering ResultsTestimonials
The Daily Caller is necessary reading for anyone who wants to be up to speed with what’s going on with politics in America.- Karl Rove
As for the Daily Caller, which I like and will continue to read.
- Anderson Cooper, CNN
The Daily Caller is stunning in the number of stories they have broken… It’s become mustread web reading
- Ann Coulter
The Daily Caller Web site – one of my faves.
- Lawerence KudlowThe Kudlow Report
I love the Daily Caller...Tucker Carlson does a great job over there
- Laura Ingraham
Your DC Morning e-mails are one of only three e-mails I read every morning- Joshua Greene
Senior CorrespondentBloomberg Businessweek
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www.dailycaller.com
Our Readers in Action
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Here are examples of how your brand can engage with this valuable audience….
www.dailycaller.com
Placement Offerings
TAKEOVERS
RESKINSand IAB Display,
Video and Rich Media Units.
CONTENTINTEGRATION
CUSTOMSECTIONS
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All Standard
www.dailycaller.com
Placement Offerings
NEWSLETTERS
INTERSTITIALS
MOBILEAPPS
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www.dailycaller.com
Create maximum impact by owning the homepage! Options include re-skin and Billboard ad.
Clients have received CTRs as high as 2.10% with roadblock sand re-skins toward a target region.
Homepage Takeovers, Roadblocks and Reskins
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www.dailycaller.com
E-Newsletter Sponsorship
100% share of voice in display AND text ads earns high share of voice.
Opt-in subscriber emails receive high conversion rates.
Approximately 220,000 for each E-Newsletter distribution.
Two placements up to 580x250 in size.
E-News
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www.dailycaller.com
The Daily Caller Offers Effective Content Marketing with a Successful Native Advertising Platform
Content Integration
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Article Landing PagesHome Page Native Placement Social Media Extensions
www.dailycaller.com
Home Page Native Placement
Native Placements with “Featured by..”.Have received up to 350,000-400,000 impressions per day
Content Integration
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www.dailycaller.com
Content Integration
Article landing pages
100% SOV and May Include:- Story Headline, Sub
Headline, with Text-link Option
- Advertiser Name and Logo- Social Extensions- Display ad units:
728x90/900x90/970x250/300x250/300x600/300x1050
- Additional Creative Options: Video, Slideshow, Reskins, etc.
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www.dailycaller.com
Social Media ExtensionsWith an existing highly-socially engaged audience, advertisers benefit with social native extensions.
Content Integration
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Advertisers can place ads and widgets around their content that show their Twitter and Facebook feeds!Social media extention averages show efficacy:- 855 Avg. Social Shares- 228 Facebook Shares- 377 Facebook Likes- 138 Avg. Facebook Comments- 102 Avg. Tweets
www.dailycaller.com
• A transportation association ran a campaign of 100,000 impressions targeted to Washington, DC metro that received a 1.24% CTR.
• Sponsored content clients receive a 2.1% average click-through-rate on the homepage, and their landing page receives an average of 12,170 page views.
• A corporation with a national/international image problem ran a one week image campaign with 200,000 impressions geo-targeted to Washington, DC metro. Three pieces of creative received a .27% average response rate.
• An association running a key-word contextual targeting campaign received a .53% response rate.
• A client ran a national campaign and received a 1.62% CTR on their video-pre-rolls.
Advertisers Hitting The Mark!
Delivering ResultsDelivering Results
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