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THE DATA DIAGNOSIS – HOW EMERGING MEDIA IS TRANSFORMING HEALTHCARE John C. Havens EVP, Social Media, Porter Novelli @johnchavens
| Date post: | 18-Dec-2014 |
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THE DATA DIAGNOSIS –HOW EMERGING MEDIA IS TRANSFORMING HEALTHCARE
John C. HavensEVP, Social Media, Porter Novelli@johnchavens
WHY MOBILE?
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P&G ‘s Always Me Ovulation Tracker
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• Personalized question and answer function to address intimate questions
• Comprehensive, interactive tracker and calendar to help manage a woman’s period/cycle
• “Shop Always” button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device as well as a store locator
5
STATISTICS
mHealth Adoption
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The Mobile Health Market Report, 2010-2015from Research2Guidance:
Widespread mHealth adoption and the proliferation of smart phone health information and medical monitoring apps
are set to transform all health-related industry sectors by 2015.
CDC / Epocrates
8Source: CDC and Epocrates H1N1 Social Media Survey 2010
Remote Healthcare
9
Source: Pricewaterhouse Coopers
• 56% of US consumers like the idea of remote healthcare.
• 41% prefer care delivered via mobile device.
COMPLIANCE
Compliance in Healthcare
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Epocrates / Walgreens
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"When I prescribe a medication for a patient, I’m not always confident they will get it filled. Now with access to the Walgreens PSC formulary, I can give them an affordable option and definitive location to pick up the prescription. I'm hopeful this will make it easier for patients to comply with their drug regimen and be easier on their wallets."
– Dr. Robert Dudley, family practice physician
SELF-MONITORING
Activity Interference
14Source: Jon Froehlich, University of Washington
Activity Interference
15Source: Jon Froehlich, University of Washington
Weight Mate
16Source: Kendra Markle, Kaiser Permanente
Weight Mate
17Source: Kendra Markle, Kaiser Permanente
TEXTING
Paul Meyer, Voxiva, Text4Baby
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Frontline SMS Locator
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Frontline SMS Locator
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Frontline SMS Locator
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APPS
MedSpeak
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iTriage Symptom Locator
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Mountain State Health Alliance in Tennessee
App and electronic billboards relaying wait times at hospital emergency rooms
“Symptom Navigator” tied to best and nearest health center
iTriage Symptom Locator
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Epocrates
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QR CODES
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DIGITAL RECOGNITION
Kraft / Anonymous Video Analytics (AVA)
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NEAR-FIELD COMMUNICATIONS
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AUGMENTED REALITY
UI-Art - Finland
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UI-Art - Finland
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UI-Art - Finland
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Frog Design
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Frog Design
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WHY MOBILE?
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