Date post: | 09-Feb-2017 |
Category: |
Marketing |
Upload: | doubledutch |
View: | 216 times |
Download: | 3 times |
The Dawn of Live Engagement Marketing
Lawrence Coburn | CEO & Co-Founder
Live Engagement Tour 2016
Live Engagement Marketing (LEM)The discipline of applying digital marketing
principles to the physical world
A Three Stage Approach
1) Engagement
2) Reporting
3) Response
Four Big Things We Can Do TODAY
with LEM
Assisted Serendipity [uh-sist-ed ser-uh n-dip-i-tee]
Definition: taking the chance out of real-life scenarios.
(1)
YouIntern
Budget Holder
But Events Still Run Like This
Ben Cerio, PhDData Scientist
Content and PeopleRecommendations
Journeys Delivered via Chatbot
New Business Models(2)
TargetedOffers
Complete the Puzzle
(3)
Lead
Sco
re
Activities
Marketo Integration
Future Integrations
CRM Systems LMS SystemsAssociation
ManagementSystems
Influence Business Outcomes(4)
4 BIG Things We Can Do with LEM
Influence Assisted
Serendipity
Create New BusinessModels
Complete the Missing Data
Puzzle
Accelerate Business Outcomes
Where Can All This Go?
Hybrid Events / Virtual RealityAugmented RealityMobile-first AutomationA New DisciplineA Seat at the Strategy Table
(pause)
A New Era Begins
Adoption rate
Average sessions per user
Average actions per user
70% 36 183ENGAGEMENT
SUCCESS
It Starts With You.
Join the LEM Revolution