The Digital Leaders Briefing24th September 2014

The Age of ParticipationEva Pascoe

TheRetailPractice.com

1994Tokyo Paris Rotterdam Manila Bangkok

Topshop.co.uk

First High Street Brand e-com in UK (1998)

TopShop re-launch 1.0 (Oxford Circus)

Retail BytesOnline Trends

14.5% rise in UK Online fashion , clothing

and footwear

10.7bln Online fashion ,

clothing and footwear spend

2013/14

17% of

all fashion , clothing and

footwear spend2013/14

Maslov 2.0 or life’s bare necessities..

2014 MOBILE FIRST <50% mobile access More time on devices > SLEEP (Aug 2014)

Connected Cath

Millenial Milly

Wired Will

Digital Maturity Progress

Retired Bill

Career Mum Kate

Instagrammers before The Front Row

Bloggers to see designs BEFORE press!

• TopShop - Sneak Peak pre-show for InstaGirls

• Access All Areas for the Brand Ambassadors

• Un-seen pieces shown on Facebook just after the show (Collection+)

• Twitter shares 1000+

Miista Shoes: Peer-To-Peer buyers net

15% rise

of Footware world-wide moves online

by 2019

Power to the fans – Tweet for Cheaper

• For every tweet with @Miista shoes photo the price drops by a fraction – to 50% discount

• Playlists co-generated for Miista by the fans /share or get discount

Provide a pretext to Share/Connect

• L’Oreal App offers an instant TRY NEW LOOK

• Overlay of the lipstick and eyeshadow by the app– Share or Buy

• Big hit with young fans

Idesso

• River Island• Zara• Next• FindMyCoat• Share/Buy

Share or Buy

BIG Data : The Great

Fishing Expedition

Anonymity Spectrum in Data

Future

High Street

Challenge

From Zero To Hero – Kimberly Clark

Toilets 1.2bln toilets

for India

25% commute by bike in East

London

Where can brand’s support be useful?

Help For Heroes

Army Charity

Find a NEED aligned with your BRAND

Poop App

Car Share App

Bunnies App

Networked Us – strength in numbers!

We are all campaigners

now!

Barbican Visitors -connection For Wikipedia Conference Guests : WeBeacon

Digital Wind