The Dawning of a New Email Era: The Trends You Need to Know

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The Cost of Lazy Email Marketing

Listrak’s Email Marketing Best Practices Webinar Series: June 17, 2009

Visit www.listrak.com/resources.asp to view other webinars on demand after today’s presentation.

©2010. All rights reserved. This presentation may not be recorded, copied, distributed, or used without written consent from Listrak.

Ross Kramer

Listrak@ross_kramer


"The Rumors of My Death Have Been

Greatly Exaggerated.“

Mark Twain


Top 3 Priorities for 2013

Source: 2013 Shop.org State of Retail Online


Open / Click Benchmarks


Responsive Email

Credit: Elliot Ross, .Net Magazine, September 2012

2 Column LayoutSingle Column













Impact of Modal Acquisition







18% Click Through Rate

18% Conversion Rate

30% of all Email Revenue





Lush Batch & Blast Ideas for 2013

Small is the new big!

•Move to smaller “postcard” format

•Smaller campaigns to more segments


2012 2013

2.3% CTR 4.1% CTR

PARADOX OF CHOICE?



Cart Abandonment Campaigns




Open Rate

Click Rate

Conversion Rate

% of Campaig

n

52.3% 23.9% 8.6% 57%

48.5% 27.1% 7.3% 43%


Large Cart Alert Trigger

Send a trigger email to CSR regarding large abandoned baskets

Recommended Products

Adaptive re-use of a fixed asset from website


Cart Abandonment with Social Proof




Social Proof




“Review Ask”


Key Takeaways

• Consider Mobile– Responsive Design

• Focus on Acquisition– Modal Pop-up

• Tune Batch & Blast– No less than once per week .. Content is king– Small is new big

• Automated Triggers Drive Revenue– Have Abandonment Issues?

• Content Ideas– Social Proof

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The Dawning of a New Email Era: The Trends You Need to Know

Technology