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The Dealer Insider - Holiday 2010

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Paramount's Newsletter - The Dealer Insider
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www.1Paramount.com 1.800.621.5886
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Page 1: The Dealer Insider - Holiday 2010

www.1Paramount.com 1.800.621.5886

Page 2: The Dealer Insider - Holiday 2010

4 | Buzz, Bill & Poppy’s Special Christmas Message

6 | Pool Finance Update

7 | Pool of the Month Award Winners 8 | Builder Spotlight

10 | Tech Second // MDX-R3

10 | New Paramount Team Members

11 | ACE Award Winners

11 | Congrats To Nicky

2011 PRICING CATALOG CDs ARE HEREThis year’s pricing catalog CD should have arrived in your mailbox. If you don’t receive a CD by January 1 don’t hesitate to email us at [email protected] and we’ll mail you a copy.

InThisIssue

NEW

Using Swingjets, our new innovative ratcheting wall re-turns, Paramount gives you the ability to supercharge your next system with the addition of SwingSweep tec-nology. SwingSweep provides pools with enhanced cleaning and circulation and even makes coffee (okay, that last one may be an exaggeration).

Available SwingSweep Kits6 Jets with a 2 Port Valve // 9 Jets with a 3 Port Valve

Learn More At SwingSweep.com

THIS PRODUCT IS PROTECTED BY US PATENT AND OTHER PATENTS PENDING

SWINGSWEEPYOUR COMPETITION AWAY

Page 3: The Dealer Insider - Holiday 2010
Page 4: The Dealer Insider - Holiday 2010

4 | A SPECIAL THANKS FROM BUZZ, BILL & POPPY

THROUGH THE HOLIDAY SEASON our thoughts turn to the closing year and to the new year ahead and all we have experienced together, both the successes and the challenges. We feel a deep sense of gratitude for our association with you and a great sense of pride for the enduring commitment of our Paramount team.

In the face of challenging circumstances that tested us, individually and as an enterprise we are proud to have met these tests with character and dignity, put-ting the interests of our customers first and remain-ing true to our values. In doing so we continued to add market share and are well positioned as our in-

dustry recovers. This was evidenced by the fact that 70% of the top pool builders in the United States are Paramount dealers.

We are also blessed to have excel-lent representation internationally where, in countries like Australia, we enjoyed significant growth this year. The efforts of Com-pass Pools, Waterline Pool Inno-vations and Pool Water Prod-ucts were certainly some of the highlights of 2010. In addition, Compass Pools Europe expanded their efforts throughout Western and Eastern Europe thus extending Paramount’s reach into a number of new markets.

So there is much to be thankful for and we believe we have the dealers and internal team in place to tackle the job ahead. And what a great job it is, making backyard dreams a reality and allowing pool owners to maxi-mize their enjoyment with family and friends alike. We’ve kept our footing in a shifting landscape by remaining true to our mission and we thank you for your contributions.

This is the time of year that people of all faiths and backgrounds embrace a common sense of festivity. We offer heartfelt holiday greetings and a sincere wish for a happy and healthy New Year! Let’s work together to make it a great 2011.

President of [email protected]/buzz_ghiz

Director of Sales & [email protected]/Bill_Burt

Director of [email protected]/PoppyParamount

Page 5: The Dealer Insider - Holiday 2010

Your pool finish doesn’t have to be.

As the most trusted aggregate pool finish company, we’re excited to help you reach your Passport to Paradise goal with this year’s Pebble Tec points program, which includes:

PebbleTecFinish(PebbleTec,PebbleSheenorPebbleFina) 15Pts PebbleTec“FinishingTouchesTile” 15Pts Combineanyproduct(minimum$350purchasedperpool) CombinationofaPebbleTecfinishwithWaterlinetile 50Pts

Sign up for the World’s Greatest Pools at www.worldsgreatestpools.com

This moment is temporary.

www.pebbletec.com

Page 6: The Dealer Insider - Holiday 2010

...November. The report in general was positive showing increased consumer spending. Consumer confidence also recently showed some improvement. While these are good trends it will still take some time and more positive eco-nomic news to see any real impact on lending and financing overall. Credit rating and debt ratio remain the two most important factors for consumers in obtaining a loan right now. The large banks are once again posting large prof-its but have not loosened their lending guidelines due to a number of factors. Some of which include employment, the economy as a whole and the banks anticipated losses from ongoing and future foreclosures (along with the gov-ernment reviewing all banks foreclosure processes).

Interest rates remain very attractive, both on the secured and unsecured sides of lending. Mortgage rates are still hovering around historic lows for both 30 year and 15 year terms. Rates for home equity lines of credit (HE-LOC) and second mortgages are also doing very well. Unsecured loans and lines of credit carry higher rates than mortgage/secured products but continue to be low, relatively speaking. Here at Paramount Capital, we continue to educate customers on the current “cost of money” as it compares not only to the past but also to the near future, as rates will have to rise at some point. Interest rates have remained historically low for quite some time now, so it is

not a matter of if, it is a matter of when interest rates will rise. The Federal Reserve will have to raise interest rates when the economy demonstrates sus-tained economic growth and to combat possible inflation. If a customer is in the market and wants/needs to finance, it is a great time to take advantage of the current interest rates and overall cost of financing a pool.

Despite the conservative lending market that continued this year, 2010 produced some successes here at Paramount Capital. One of which was our ability to partner with new lenders and offer some of the most aggressive lending programs out there. It has been refresh-ing to find and work with excellent lending institutions that still believe in “make sense” lending. We will continue to be proactive and aggressive in getting out in front of new lending opportuni-ties and programs in 2011.

The enhancement of the Paramount Capital web-link program this year was also a success worth highlighting (available to all approved Paramount dealers only) and we are excited to an-nounce a whole new look to our site for 2011. With applications for 2010 up over 2009, along with a large increase in traffic on our Paramount Capital website, we feel this is a great time to enhance and improve our website for our dealers and their customers. Keep an eye out for our official announce-

ment but our target date is early 2011. There will be a whole new look to the site and we are very pleased to an-nounce a new “resource” page/tool for the site, where Paramount dealers can go and utilize different marketing tools, icons, and announcements to compliment and enhance their current websites for financing. The Paramount Capital website link is providing leads for many of our dealers and our goal is to help all our dealers in communicat-ing to customers that there are financing options out there and that Paramount dealers can provide that throught their partnership with Paramount Capital’s services.

Wishing everyone a fantastic holiday season!

6 | POOL FINANCING UPDATE

SCOTT PLEASANT | Finance Manager | [email protected]

T H E F E D E R A L O P E N M A R K E T C O M M I T T E E R E C E N T LY R E L E A S E D A R E P O R T S H O W I N G S L O W B U T C O N T I N U E D I M P R O V E M E N T I N T H E E C O N O M Y F O R O C T O B E R T H R U . . .

Page 7: The Dealer Insider - Holiday 2010

Pristine Pool & Spa Boise, ID | DEC 2010

DalPino Pools Auburn, CA | OCT 2010

Poolscapes Las Vegas NV | AUG 2010

Creative Environments Alamo, CA | NOV 2010

Premier Paradise Chandler, AZ | SEP 2010

Paradise Aquatech Visalia, CA | JUL 2010

MONTH WINNERS | 7POOL OF THE

Enter your latest creation in the Pool of the Month Contest and if chosen could be showcased on our next Deal-er Insider cover.

To enter, just e-mail your high reso-lution pool photos to Brett Farr at

[email protected].

GET YOUR POOL ON A DEALER INSIDER COVER

SEE LARGER POOL OF THE MONTH IMAGES AT: www.facebook.com/1paramount

Besides being featured in the Dealer Insider, these winners also receive:

•100pointstowardthenextPass-porttoParadisetrip

•Winningpoolareshowcasedonour website and in our “PoolHallofFame”atourcorporateheadquarters

YOURPOOL IMAGE

HERE

Cover

Winner

Page 8: The Dealer Insider - Holiday 2010

8 | Builder Spotlight

EXPERIENCE AND PROFESSIONAL-ISM are just two of the qualities that Blue Marlin Pools of Brevard brings to this successful swimming pool company of 15 years. Customer service and organized management follow to complete the profile of “The Wave of the Future”. Blue Marlin Pools is a unique company that offers the customer the “best of the best”.

Blue Marlin Pools takes great pride in building a pool as a sound investment for homeowners. From the very first site study to the last finishing touches, they use only

PRISTINE POOLS AND SPAS LLC was founded by T.J. Brown, former owner of Cameo Pools in Phoenix, which was consistently rated in the top 50 pool builders in the country. TJ assembled a team, many from the Sunbelt with years of experience in pool construc-tion. This team is unparalleled in the Rocky Mountain region for years of experience and expertise. Pristine con-tinued to operate solely in the swim-ming pool construction market until 2009 when they opened a pool supply and retail store. Later in 2009, Bullfrog Spas and Master Spas dealerships were added. Pristine has taken a majority market share of the swimming pool construction market while maintaining profitability in the most depressed his-tory the swimming pool industry has ever seen. Pristine plans to continue to grow market share and more impor-tantly, grow the market, as they move into their newly constructed facility complete with pool park, allowing them to carry a full product offering for the backyard lifestyle.

the highest quality materials, the latest approved construction methods, the best equipment and accessories such as the PCC2000. They personally and rigidly supervise each job.

Blue Marlin Pools are very proud of their product, people and reputation, and most of all the many friends they have made over the years.

With Blue Marlin Pools, you get a select team of seasoned pool professionals. They’re stunning work has been featured in many publications and has received many awards for design excellence from the National Spa & Pool Institute.

Blue Marlin Pools recently opened a brand new showroom after 15 years at their for-mer location. They are proud and excited to be able to offer their customer an even more comfortable buying experience.

BLUE MARLIN POOLS NEW SHOW ROOM GRAND OPENING EVENTPresident Michelle Nicol and friends cut the ribbon at the grand opening of their new showroom.

PRISTINE POOLS AND SPAS OPENED THEIR NEW SHOWROOM AND OUTDOOR POOL SHOWCASE.Earlier this year Pristine Pools and Spas opened the doors to their new Meridian, Idaho showroom. The highlight of their new 24,000 sq/ft showroom is an outdoor pool display at the store’s entrance. It features three custom-designed pools, each with a unique theme. The pools are accompanied by coordinating furniture and landscaping. Further-more, each waterscape is connected to the others by a walkway, making the area a welcoming and relaxing outdoor showroom for visitors. Indoors, the large showroom transforms itself into a series of warm, inviting, and elegantly merchandised areas where visitors are able to experience the full range of outdoor products Pristine offers.

WEST FLORIDA: Region 3

BOISE IDAHO:Region 9

Cover

Winner

Page 9: The Dealer Insider - Holiday 2010

LEARN MORE AT: www.1Paramount.com/products/mdxr3

Paramount is proud to announce the release of our next generation VGB Compliant debris accepting drain; MDX-R3. Available now for concrete, vinyl and fiberglass pools MDX-R3 is available in all 8 Para-mount colors. We’ve upped the maximum system flow rate to a more robust 132 GPM and returned to a round design. Get your orders in today as we expect high demand for this new product.

Cover

Winner

Page 10: The Dealer Insider - Holiday 2010

2.

4.3.

6.5.

1.

3/8" JET

1/2" JET

3/4" JET

1/4" JET

DRAWN BY:

APPROVED BY:

STATE:COMPA

NY:

CITY:

CONTACT:

STATE:ADDRESS:

CITY:CUSTOMER:

ZIP:

FINISH:DATE OUT:

DATE IN: SHEET: FAX:

DRAWING:

DRAWING

-

--

--

-

--

--

-

--

--

-

MDX2 AND SDX MUST BE INSTALLED

IN ACCORDANCE WITH PARAMOUNTS

WRITTEN INSTRUCTION MANUAL, AND IN

CONFORMITY WITH APPLICABLE FEDERAL,

STATE, LOCAL AND SWIMMING POOL

INDUSTRY BUILDING AND SAFETY CODES.

Order

MDX2

CANISTERS

FIXED NOZZLES

ROTATING NOZZLES

STEP NOZZLES

6-PORT VALVES

9-PORT VALVES

12-PORT VALVES

2-PORT 4-GEAR

DOWNJETS

AIRPORTS

CLEAR O3

JETPACKS

PARASCOPES

SDX 2-PACKS

NIAGARA WATERFALLS

11

1/4

24

121

00

05

11

43

22

MDX2

SECONDARY SUCTION

ROTATING NOZZLE

FIXED NOZZLE

DOWNJET

SKIMMER

CANISTER

THIS DRAWING IS FOR PURPOSE OF IN-FLOOR LAYOUT ONLY

1

2

3

4

65

C

C

C

C

A

E

B

E

11

1

5STEP

1 3STEP

R OSMUN

1STEP 3STEP

C

AB

D

Note:

Location of Canister, Skimmer and

Second Point of Suction are optional.

All perimeter Dimensions are fro

m

�nished wall: 2' radius sh

allow end

and 3' radius deep end.

Plumber's Notice

:

All nozzles on ste

ps, benches and

in fountains must h

ave 2" Schd

40 Riser Pipe; Pool �oors must

have 2 1

2" Schd 40 Riser Pipe.

*Only one Skimmer to be used on a

single pump system.

*Heater must h

ave bypass

*No 1-1/2" multip

ort backwash valves

*Check valve is required on all ra

ised

features using the PCC-2000 System.

480.893.7607 fax: 480.893.7621

800.621.5886 [email protected]

MDX-R3 MUST BE PLUMBED

WITH A SECONDARY SUCTION

MDX-R3 MUST BE PLUMBED

WITH A SECONDARY SUCTION

SECONDARY SUCTION

SECONDARY SUCTION

1/2

2'-0"

7'-6"

7'-6"

10'-0"

6'-0"

6'-0"

6'-0"

7'-9"

6'-0"

7'-9"

8'-6"

6'-5"

4'-0"

4'-0"

5'-0"

6'-5"

8'-6"

20048

4.9MIN.FILT

ER

D.E.

SANDCART.FIXED

DOWN JE

TS C NOZZLES

D

15

HEATER

gpm

60

gpm

SKIMMER

E

SPA

2

5

PUMP

43

61

CIRCULATION SYSTEM

PUMP G.P.M

. @ HD

75

70

CLEANING SYSTEM

PUMP G.P.M

. @ HD

50

60

PUMP

SPA

CANISTER

SKIMMER

A

B

6 PORT

1-6

WATER FLOW

NEW PARAMOUNT TEAM MEMBERS

Nicholas Heuer | Plant ManagerNick oversees the entire plant operations.  Over the last 10 years Nick held various positions in the manufacturing industry, including Supply Chain Management, Purchasing Manager, Invento-ry Control Manager and International Procurement Specialist. Nick also holds a Bachelors degree in Business Management as well as the APICS Certified Supply Chain Professional certification.

Thomas Rogers | Region 2 Assistant ManagerThomas goes back to the early 80’s with Paramount as a Dealer- Atlanta Classic Pools. Thomas is an absolute storehouse of knowledge in any area of pool building which he contributes to experi-ence and not settling for anything but the best product & quality work. After selling his business back in 2004, Thomas gladly accepted a Florida Rep position in order to return to the Industry he loves. He relates what he knows as facts from personal experience about Paramount products and how they made his company the best.

Mark Pettit | Inventory Control ManagerPerform inventory reconciliation and analysis when the inventory is incorrect after cycle count. Monitor cycle counts on all parts. Perform audits on parts in the warehouse locations and make corrections when necessary. Process production Work Orders when needed. Write Job Training Instructions (JTI’s).

10 | TECH SECOND //

DESIGN & SIZE Design: RoundHeight: 15 3/8 inches (39.05 cm)Width: 14 inches (35.56 cm)Depth: 32 1/2 inch (39.05 cm)

FLOW RATE GPM: 132 (max)LPM: 500 (max)Velocity: 1.34 ft/sec @ 132 GPM

AVAILABLE COLORS White, Gray, Black, Taupe, Blue, Lt Blue, Beige & Lt Gray

MDX-R3 VERSIONS Available for concrete (adjustable & non-adjustable), vinyl and fiberglass pools

SAFETY FEATURES • VGB Pool & Spa Safety Act Compliant• Security screw protection• Protects against all 5 types of entrapment

OTHER FEATURES • Large capacity sump eliminates plugged

drain service calls by allowing most debris to pass through.

• Height from interior finish to top: 1-5/8”

• The MDX-R3 sump has a 2” port to accommodate a hydrostatic valve.• Pipe Depth from water stop to top of pipe: 8”• 2 ½” inside or 3” outside Main Connection

Paramount is proud to announce the release of our next generation VGB Compliant

debris accepting drain; MDX-R3. Below are the MDX-R3 Tech Specs:

32-1/2”

3/4”Debris Opening

31.6” sq/inDebris accepting area

14”

2-1/5”

15-3/8”

Page 11: The Dealer Insider - Holiday 2010

GOLDEN POPPY AWARD WINNERS | 11

The Golden Poppy ACE award was created this year to highlight Paramount employees who display exception-al Achievement, Creativity, or Excellence in their area of work.

We recently finished a great 3-day sales meeting with all the regional sales managers. Congratu-lations to Kurt Duhamell, Matt Andrews and Nicky Milosevich for receiving the coveted Golden Poppy award for their outstanding perfor-mance!

PARAMOUNT ACE AWARDS

ON BECOMING A US CITIZENCONGRATS NICKY

The Paramount team is honored in congratulating Nicky Milosevich on becoming a U.S. Citizen on September 30, 2010. Nicky is a valued member of our Paramount team AND our U.S. society.

ON BECOMING A US CITIZENCONGRATS NICKY

ON BECOMING A US CITIZENCONGRATS NICKYON BECOMING A US CITIZEN

CONGRATS NICKYON BECOMING A US CITIZENCONGRATS NICKY

Page 12: The Dealer Insider - Holiday 2010

295 East Corporate PlaceChandler, AZ 85225

1.800.621.5886 www.1Paramount.com


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