Date post: | 26-Jun-2015 |
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Technology |
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The Death of Software in the Call Center
A 100% cloud based approach
There is a prerequisite for success for cloud based contact centers.
There is a method to realizing the ROI…to the “visions of sugarplums dancing in your heads”.
Its not what you think…it isn't software, or infrastructure. They influence it – but don’t or can’t unlock the optimal ROI.
The journey to the end of your on premise software
What’s the most important factor?
ROI? Cost Reduction? Growth/Scale/Capacity?
Why is it important for me to move to the Cloud from OnPremise?
…one view
You have no choice
All meaningful innovation will be delivered via cloud.
Fear this. If nothing else, be motivated by it.
You have 24 months at best.
Because you’re going to have to embrace it. By force.
Do Cloud solutions eliminate cost and complexity, inherently?
It appears that way today…there will be more options, not fewer.
That spells complex.
They are just as difficult to implement successfully
No Way.
Cloud based applications are the single best sources of information
innovation, aren't they?
CRM technologies have innovated and improved at amazing rates
Telephony has become less expensive, more reliable, and of higher quality.
Multi-channel solutions have created value, not destroyed them
Finally, some truth
Its not easy
It’s the right thing to do
I have to do it anyway
…so what’s the obstacle?
So, to Cloud in the Contact Center…
The obstacle to call center success with cloud
technology
Cloud based Contact Center apps are better than ever
We’ve never had more solutions
We’ve never had better solutions
Innovation is hitting our industry faster than any one else
Its true, and that’s part of the problem
Contact Centers have never had so MANY “good choices”
CRM, Telephony, Call Recording, Marketing Automation, Dialers, Softphones, Supply Chain, Accounting, Language Solutions, Chat, SMS Servers, Vertical Plug-ins, Ticket Trackers, BI,…OMG.
And more of em actually “work” than ever before.
This overabundance of solutions….WILL GET WORSE, AND WILL OUTPACE CONSOLIDATION
Which leads to the problem
OK – so “cloud” is not THAT easy…but what’s the root problem
u
Layers of duct tape, bailing wire, glue…because we gave him pressure, without giving him money.
It works
Its all in his head
In the Call Center…IS = Integration Sins
The old world
Luckily the technology industry has a solution for the wiring challenges
The new world
Its not much better
How we the IT industry suggest we fix it
We’ve not been very good at it in the Call Center – because we have never been afforded the time or money
We have more to integrate not less. Cloud = more integration!
The sockets are nice and clean…but we have to wire it up….and the voltage and currents don’t always match
So its Integration.
SOLVING THE PROBLEM
Lets characterize it first
A lack of integration architecture “aplomb” but tremendous “resourcefulness”
A lack of market ready cloud integration tools
The problems can be aptly characterized by:
The reboot of the IT leader in the Call Center or CIO
Applying the right order/sequence to cloud implementation
Cloud Integration Technology
The solutions
Gartner, Forrester and others predict the demise of the CIO
“By 2017 the CMO will Spend More on IT Than the CIO”
- Gartner Group 2012
CMO, CSO will have a much larger influence on solution selection than CIO.
More good news for CIOs
The CIO will be the
Cloud
Integration
Owner
The Call Center CIO: Adapt or Die
Focus on CRM first
Spend the time on an integration architecture
Invest in a cloud integration platform Not your publishers platform…
What the new CIO must do
Telephony is the heart of a call center You will not survive very long without your
telephony
CRM is the brain You will die without your data**
*** with the exception of highly unintelligent organisms…
CRM First
Invest in cloud to cloud integration technology now.
CASTIron from IBMJitterbitBoomiSnaplogicMule
Pick a Cloud Integration Tool
DisciplineStapler guy must use the integration toolsHe wont like itTough
Open-nessBe wary of overinvesting in a publisher’s integration tools.
Study and StrategyIF you don’t know what a good integration architecture looks like...then learn it…or ASK ME
Use it
I meant, ask Levementum
Cloud Services Firm: CRM eCommerce Marketing Automation, Collaboration and Integration. Specifically Salesforce,
Magento, Pardot/ExactTarget, SugarCRM, and others
Call Center has been or largest horizontal segment for 8 years running.
>150 Call Center customers
Est: 2006 Phoenix, AZ Boston, MA Portland, OR El Paso, TX
Why Ask Me?
Geoffrey MobissonVP of Sales & MarketingLevementum [email protected] 480 320-2520 Twitter: gmobisson LinkedIn:gmobisson Facebook:Levementum
I am
An ending note