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The definitive guide to advanced communication design
The definitive guide to advanced communication design
For further enquiries
Call us : 03 7931 1833
Email us : [email protected]
Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM
Our office address:
Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,
Section 14, 46200 Petaling Jaya
DURATION 3 months, 22 Lessons
DATES 6 May 2019 – 31 July 2019
TIME Mondays & Wednesdays
7.00 PM – 9.00 PM
VENUE Level 10, Block 2, VSQ @ PJ City Centre,
Jalan Utara, Section 14, 46200 Petaling Jaya
COURSE FEE* RM 3,600 Normal Rate
RM 3,380 Early Bird Rate (before 22 April)
Notes:
a) *Prices are exclusive of 6% SST
b) Returning TAP participants receive RM200 off the course fee
b) This course is fully HRDF-claimable
INTRODUCTION
Graphic Design plays a key role in any organisation's business. Designers need to prepare concepts
and advertisements to promote brands, products and services. This course is a complete package to
grow the graphic artist in you. This course provides a comprehensive perspective of advertising
principles from conception through production and places emphasis on creating an advertising idea
for a product. Students learn how to develop and art directing from thumbnail to finish.
Participants will work with various print production and design processes adopted by industry
practitioners. An understanding of such practices will inform students when selecting production
techniques and media that provide the best production and delivery standards for all their creative
outcomes.
LEARNING OUTCOMES
Upon completion of this course, participants will:
Apply advanced concepts of advertising to develop a unified campaign.
Apply and evaluate the various forms of art according to suitability of concept and brand.
Demonstrate an advanced paradigm of rational thinking, problem solving and decision making.
Identify and develop individual skills and points of view needed by professionals in the field.
For further enquiries
Call us : 03 7931 1833
Email us : [email protected]
Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM
Our office address:
Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,
Section 14, 46200 Petaling Jaya
ABOUT THE TRAINER
Queenie Yaw
Creative Director of IE Asia Sdn Bhd
Queenie holds a Bachelor of Computer Graphic
Design from Wanganui Polytechnic, conjoint with
the University of Wakaito, New Zealand of which
she achieved Distinction for Academic
Achievement.
Having completed her studies, Queenie lectured
full time at an art academy, specializing in Adobe
suites before assuming the position of an Art Director at Coda Advertising Sdn Bhd.
After a couple of years, Queenie moved back into the lecturing field and joined IACT College
as a full-time lecturer, lecturing on Graphic Design and Computer Graphics.
Queenie is currently the Creative Director for IE Asia Sdn Bhd and also consults others on a
freelance basis.
Queenie has more than 10 years of Graphic Design and Training experience.
For further enquiries
Call us : 03 7931 1833
Email us : [email protected]
Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM
Our office address:
Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,
Section 14, 46200 Petaling Jaya
PROGRAMME SCHEDULE
# Date Topic
1 6 May 2019 (Monday)
Introduction to Art Direction
- Advertising terminology, the difference between advertising art direction and graphic design
2 8 May 2019 (Wednesday)
Art direction vs Graphic design
- On colour, Composition, Typography, Conceptualising and Design (overall sense)
3 13 May 2019 (Monday)
Development of art direction skills and Ideas:
- Creating Ideas - Incubating ideas - Combining ideas, - Innovating Ideas (with Creative word and picture play)
4 15 May 2019 (Wednesday)
Understanding the Creative brief
- Understanding the brand, design problem, target audience, advertising objectives and strategies
- Conceptualisation - Creating an Identity
20 & 22 May 2019 Wesak Day & Nuzul Al-Quran – NO CLASS
5 27 May 2019 (Monday)
Generating the big idea
- Linking strategy with the product / brand - Communicating the advertising 'big idea' - Scamps
6 29 May 2019 (Wednesday)
Understanding Visual types
- Visual Hierarchy - Creating visual impact - Colour, photographic vs. illustrative imagery, elements
and type
3 & 5 June 2019 Hari Raya Break – NO CLASS
For further enquiries
Call us : 03 7931 1833
Email us : [email protected]
Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM
Our office address:
Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,
Section 14, 46200 Petaling Jaya
# Date Topic
7 10 June 2019 (Monday)
Art Direction for Various Media
- Integrating different media for campaign - The importance of art direction for different media
8 12 June 2019 (Wednesday)
Designing for BTL:
Print Ads
- Discussion of consumer magazine and newspaper advertising
- Development of the roughs into colour versions “to size”
9 17 June 2019 (Monday)
Designing for ATL
- Designing for TVC (audio visual ads) billboards, transit ads, web home page
- Storyboarding, audio and video format, tone, appropriate movement, casting, product placement and typographic style
10 19 June 2019 (Wednesday)
Designing for POSM
- Understanding Shopper Marketing - Understanding Applications
11 24 June 2019 (Monday)
Introduction of packaging
- History of packaging - The role of packaging - The principles of packaging
12 26 June 2019 (Wednesday)
Packaging anatomy & structural design I
- Cartons - Bottles - Tubes - Cans - Tubs and jars - Multi-packs - Clamshells and blister packs - CDs - Gift packs - Innovative formats
For further enquiries
Call us : 03 7931 1833
Email us : [email protected]
Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM
Our office address:
Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,
Section 14, 46200 Petaling Jaya
# Date Topic
13 1 July 2019 (Monday)
Elements of packaging design I
- Surface Graphic - Branding - Typography - Information layout and hierarchy - Back-of-pack - Language
14 3 July 2019 (Wednesday)
Elements of packaging design II
- Photography - Illustration - Colour - Symbols and icons - Finishes and effects - Weight, measures and barcodes
15 8 July 2019 (Monday)
Idea presentation
- Presentation tips and order of presentation
16 10 July 2019 (Wednesday)
Production of printed materials
- Options for binding, inks, paper, varnishes, and - Special printing processes of folds, die-cuts,
embossing, foil-stamping
17 15 July 2019 (Monday)
Print specifications and pre-flight checks
- Output for Final Artwork (FA), checking for and resolving issues with colour, files, and resolution
- Steps in the prepress, proofing, and press check processes involved in completing a print job
- PDFs for printing
18 17 July 2019 (Wednesday)
Social Media 101
- Overview of social media tools - How can marketers use social media to better serve
their customers? Social media and federal agencies
For further enquiries
Call us : 03 7931 1833
Email us : [email protected]
Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM
Our office address:
Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,
Section 14, 46200 Petaling Jaya
# Date Topic
19 22 July 2019 (Monday)
Social Media Post
- The use of social media for the purposes of brand communication and promotion.
20 24 July 2019 (Wednesday)
Project Discussion and Consultation
- Continuation of project in progress
21 29 July 2019 (Monday)
Project Discussion and Consultation
- Continuation of project in progress
22 31 July 2019 (Wednesday)
Project Presentation / Submission
- Project preparation and submission
ASSESSMENTS
In class exercises and assignments will be given throughout the course. Certain graded
assignments will contribute to your final grade.
Upon successfully passing the final grade, participants will receive a Certificate of
Achievement.
Otherwise, a certificate of attendance will be given if the participant attends more than 75%
of the course.
For further enquiries
Call us : 03 7931 1833
Email us : [email protected]
Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM
Our office address:
Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,
Section 14, 46200 Petaling Jaya
HOW TO REGISTER
Register via our online form here: https://www.tap.iact.my/ept-registration/
A tax invoice will be sent to the registered participant or HR officer within 5 business days of
the registration.
REGISTRATION POLICY
1. Kindly note that all registrations are considered confirmed bookings.
2. In the event that a participant is unable to attend, a replacement delegate can be sent
or the seat can be deferred upon appeal.
3. Deferment to the next intake will only be allowed under special circumstances,
subject to the discretion of the management of TAP.
4. A deferment to the next intake of a given course will be accompanied by an
administration fee of RM200. Any given seat can only be deferred to a maximum
duration of 12 months from the initial course starting date.
5. No refunds will be issued for no-shows or cancellations.
6. TAP reserves the right to change or cancel this course due to unforeseen
circumstances, in which case payment received will either be refunded or credited
into future courses.
PAYMENT DETAILS
Full payment must be received upon receipt of tax invoice. The seat will be released to other
participants if payment is not made by the start date of the course.
Payment can be made via:
1. Online transfer or direct bank-in to “KOLEJ IACT SDN. BHD.”
[Public Bank Berhad account no.: 3-0792488-25]
(Upon payment, please email a copy of the payment receipt to
2. Cheque made payable to “KOLEJ IACT SDN. BHD.”
3. Credit card at our office
For further enquiries
Call us : 03 7931 1833
Email us : [email protected]
Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM
Our office address:
Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,
Section 14, 46200 Petaling Jaya
WHERE TO FIND US
For more information on our courses and training, visit our website:
https://www.tap.iact.my/
