THE DEMAND IS GREATER THAN EVER BEFOREFor

Po ip a

Becaus :It Puts Power in Your Drives.Helps Prevent Slicing and Hooking.

MANUF CTURER'S SPECIALTY COMPANY, I C.2736 Sidney St. ST. LOUIS 4, MO.

,May. 1950

m

Rub your hand over a leather grip. Then

do the same with a non-leather grip.

You'Il see by compcmson how har h the

non-leather grip is to your s in. That'

why comfortable, healthful leather i pre-

ferred fo items that are in close con act

with the body - your gloves, you hoes,

the band inside your hat.

Leather grip have a friendly feel. They'r

pleasingly tacky and secure in the hand,

cutting down on club twisting and turning.

Nothing else i as "riqht" in texture. Fur-

thermore, a leather grip makes for a better

balanced club; with leather, the handle is

never too heavy.

Anything made of leather - a fine wallet,

briefcase, or golf bag - possesse dignity

and richness. So too, a golf club with a

leather grip has character - it

merely an implement.

not

Most of the materials which substitute for

leather on golf club handles are cheaper

than good leather, and require le skill

to apply in mass production. But like most

substitute products, they just don't mea-

sure up in quality or p rformance.

NEUMANN LEATHER GRIPS, old to man-

ufacturers, are used in the top line of

golf clubs all over the country. They are

cut and processed, in many colors and

style , right at the tannery from leather

expressly made for grip purposes.

s CO.Tanners of Fine Leathers Since 1863

HOBOKEN, NEW JERSEY

31

They're America's finest golf gloves ••• favoriteson fairways everywhere. Designed for the best ••.priced for popular demand. Write today for the1950 CHAMPION Catalogue, FREEl

CHAMPION "No Roll"Patented lastex webbinginserts betw •• n fingers toprevent rolling •••patented vacuum grip ven.tilates palm and fingers.Pliable Ions-wI ringbuckskin.

Greater Comfortlonger ear

CHAMPION "Airway"Full·fIRgered with porousNylon L.stex back inbright new colors. Sum-less, African '.peskinpalm. Snug elastic wrist.Patented vacuum grip.

CH PIO311 Court Avenue

wood clubs ... L land Bramst <It ,"'0Glenview (Ill.) .•.Taval Ir 'tation a pr .. . Bobby Lock wins 7th Tran. vaal Op nwlth 280... Bobb - led S .cond m n b . 1t rol e on Iendower cour e, Johann -

burg, where Lock est bli h d record of265 in winning 19 '9 Transvaal Op n...Annual Journal Of the Briti h Board ofGr r-nke p:ng R(' earch, for 1949. is u dby Br:ard at t. Ives Re areh tation,Btng ey, York , Eng.

Tom Scott, editor, Golf IIlu ·trat d ofLondon, says over 100 Briti h pro arwithout club jobs. . . Scott hope neadwas misquoted about "n t going back toEngland this year or any oth r y ar, Itis too aust re and golf th r i slow anduninteresting. .,. On thr count we'db t Sam was misquot d. . . Count on :good manners. . . Sam' got them. . .Count two: "Austere" ain't in our am-my's lexicon ... Count thr e: am isfactual and it can't be pos ible to havetournament play any slower than it j inthe U.S.

hom J. Harmon, r., 79, di d18••• He cam from n r Dublin,and wa gr nke prof Hud on Ri r ,Yonker, •. , from 1898 until 19-15 vh nhe r tir d. . • His son , Tom, Jr., andp ter are in pro golf ... Tom, r., wgrand gentleman andtrong. h Ipfulinfluence in golf course main ten nc .

Lively suds clean quickly and easily.Contains no harmful chemicals. Willnever develop any offensive odor. Nomuss, no waste. Convenient and eco-nomical. Glistening clean balls are easyto follow in play.

$3.50 per single gal. 5 gal. for $16.25Order from your dealer or direct fromus and give dealer's name.

anufaduring CompanyD., Moln., ,. Iowa

D.B.A. PRODU TDept. GD3

O.Deerfield, III.

Golfdom32

On Tool for eyery jobaround pro shop nd club-house.lnltlal clubs moothnlc out of irons andf c I of wood clubs andfor r finlshln; operations.

The Handee Is alwaysready with smooth, steadypower to grind, drill, pol-Ish, rout, engrave, cut,carYe, sand, etc. Handeedoes all these op r tionson all kinds of material,m tal, alloy, pla,tic,wood, etc.G t a Handee, first tool of its kind - today's fineSTand be sure of rU;9 dne", dep ndabllity, long life andcool runnln9. AC or DC 25,000 r.p.m, WeiCiJhs only 12ou. Easy to carry and use. Balanced for perf cpr-formance.

W LOW PRle sHand e only, with 7 ace nories,$19.95. Complete Handee Kit with51 accessories, $24.95. Order To-day. Sent postpaid. S I,factlonGuarant edt

CHICAGO H EL & FG. CO.1101 W. Monro St., Dep. G.

CHICAGO 7, ILL.

:M(1Y, 1950

TPATENT NO 2364223

I th one and onl r full siz (15 club)golf bag that i oth LIGHTWEIGHTand B L!. ED for en y carryin

hi-ex-

M E C YEAS nd $ your ord r toda .

33

ULL color Power-Bilt cataloginserts are available for free

distribution to your prospects. Besure you have a good supply onhand at all times. We will be gladto supply your requirements. Sendyour request to Dept GM.

HlLLERICH & BRADS BY CO.Incorporated

LOUISVILLE 2, KENTUCKY

THE BUSINESS G 0 L FA L o F

• 1

May, 1950

IS

importance of pro shop service in addingto players' pleasure, it'll probabl:y be along time before this two-door Idea isused as much as it should be.

In the meanwhile, though, the pro willhave to solve the problem of arranginghis showings of merchandise in a waythat gives his stOCK highest sales ~x-posure. He knows that people are commginto his shop more often to buy balls thanto buy anything else. So what do you seein many pro shop layouts? The ballcounter is very handy when the customerenters. Therefore the customer buys theballs he wants and gets out without muchexposure to other merchandise in the shop.

The chain food store layouts have themeat department to the back of the. storefor the simple reason that meat IS thefood bought most often. The shopper com-ing into the store for meat walks pastcounters and shelves on which there areother foods which the store managementwants to bring to the attention of thepossible buyer.

In the case of the drug store thetobacco and candy stocks are near thedoor because the cashier is located thereand a lot of the small change can b heldby the store in exchange for cigarettes,candy chewing gum or cigars. Further-more, 'the drug store traffic and patronageis such that if a man wants to buycigarettes he isn't going back into thestore for a few doors away there is acompeting store wit~ the cigarettes. onsale at a location WhICh makes shoppingeasy. Subconsciously the shopper spendswhere it's easiest for him or her to spendmoney.

Prof. McNair, in his address, said it'san "outworn myth" that women look uponshopping as great sport. They, too, wanttheir shopping to be asy. Stores that getmost of women's business makes shoppingeasy. Pros wives probab~y. did more tomodernize pro merchandising than thepros themselves did, for the simp I reasonthat the wives made more of a study ofshops and shopping.

This feminine influence was esp ciallypowerful and valuabl during the warwhen pros were away in war service andtheir wives kept pro shops operating onan emerg ncy basis. The plac s that thewar wives operated were cl aned andbrightened and the apparel busines t~athad to be built up, when golf playingequipment was almo t impossible to get,wa really moved into good volume. Thewives put the apparel items out on tablesand counter 0 shopp rs could closelyexam in the material and workmanshipwithout having to a sk to have th itemshanded to them for in pection. Now that'swhat almo t every well operated pro shopdoe. The c llophane wrappers k p th

36

hirts clean and make it ea y fOI thecustomer to get the garment in hih r-hands.

Brt htn Build u inThe mark d trend toward vividly olor d

golf apparel has featur d golf mer han-di ing the past two years. Headwar andshirts this year ar gaudier than v 1before. The rea on is plain nough; golf'an outdoor game and outdoor i bright.

Yet consider the dark color and badlighting in many pro hop. In glo mystage settings golf merchandise do m'tlook enough "at home" to promote thbuying urge. Th po ibl buy.r in-tinctively thinks of gol m rchandi abeing associated with sun hine. When thmerchandise is shown und I' rath r dr aryconditions an unnecessary exertion ofimagination i required to make th golfstuff appealing. Buying is mad hard rthan it should be.

It's amazing that th I' should b darkpro shops wh n the local I ctric com-pany generally has volum s of z:'at ~ialand expert service to survey the sttuationand make recommendations for corr tlighting.

o matt r how oft n a pro or hias istant ke ps sweeping and dustin apoorly lighted shop it always looks somwhat dirty. The merchandise doesn't s mto be in the arne class as that of a welllighted stor . That's on of the xplana-tions of pros not being able to mov omeitems that ar exceptionally good buyand better value than comparable itemin downtown displays.

There's another factor about pro hoplighting that has nothing to do with di -play but may have plenty to do withprofits. Lighting seldom is used enoughas burglar prot ction at pro shops. Af w cents p I' night spent for keeping a'hop lit can be effective burglar insuranc

Pro' Bi g t d nt gA prominent, highly uccessful tor

man recently told me that h wond r dwhy the pro's percentag of golf mark tvolume wasn't even bigger than it is b -cau e the pro has the greatest advantagin r tailing; shop location at point ofn d and us .

This merchandising authority went intod tail:

"Buying golf goods at a tor r quir sth buyer going out of hi habitual routin his day's work. It's work that hewouldn't do if h didn't happ n to bagerly int r st d in a gam. When h

buy at a store ther 's a delay betw nhis purchas and use; much longer thanb tw en purchas and u of an item hmight buy at a pro shop. If th . pUl'c~asisn't sati factory he can t immediatadju tm nt and personal att ntion fromth bo s at a pro shop. H can even try

Golfe/om

T ILLI OIS GA UA SP I oLarge~t spring meting Illinois PGA e r held, at Morrison hotel, Chicago, April 10, concludedinstru~tion clinic and business education sessions with dinner a which abo eline-up 9a e voice 0

cheering words. L to R-Matt Niessen, Herb Graffis ,Stanl y Van Dy (pres., Chica90 Dist. GA.);John Ames, chmn., Tournament Comm., USGA; Errie Ball, William Gordon, pres., Illinois PGA;Geo. S. May, Jerome Bowes, pres., Wes ern GA; Maynard G. (Scotty) Fessenden, and Fred Bar es.

May, 1950

th y were

37

3 G()IIt/om

at

When you prescribe a set ofperfectly-fitted Top-Flite Clubs

you double the benefits of your lessons.

®

T L)uT TH

.1fay, 1950

p J p

39

• r •u n oui Iy

By J. A. DeFRA CE and J. A. SIMMONSRhode Island Agricultural Experiment Stotion

In developing a turf there are severalreasons why it is advantageous to obtaina good stand of permanent grasse arapidly as possible. Some of these includeholding the soil against the forces of windand rain, the need for a turf playing sur-face in a minimum of time, and the re-seeding of areas damaged by mechanicalmeans, insects or diseases.

During the course of studying grassesand mixtures for golf courses and otherturf areas, observations have been madeover a number of years on the period ofgermination, emergence and initial growthof individual grasses, mixtures, and mix-tures accompanied by nurse grasses. Thesewere seeded at different times throughoutthe growing season.

By following proper agronomic prac-tices in soil and seedbed preparation andusing good quality seed of basic turfgrasses, germination and emergence canbe produced under satisfactory conditionsin the field from a minimum of days toa maximum of 11 days. Use of a nursegrass may not be needed except underspecial conditions iuch as on steep slopes.

The sandy loam soil of approximatelypH 4-5 on which tests were conductedwas treated as follows: Ground Iimestoneat 50 pounds and -6-4 fertiliz r at 20pounds mixed with the upper 3 to 4 inchesof soil to reduce the acidity and improvsthe fertility, and arsenate of lead at 10pound per 1,000 quare feet mixed withthe upper inch of 'oil for preventionagainst beetle grubs and worms. The soilwas raked and rolled to provid a firmseedbed, then the upp r 1;4 inch lightlyraked and loosened to provide thegerminating layer. After the seed wasbroadcast, it was lightly rak d with wood-en rakes, and the ar a lightly rolled tofirm the soil around the seeds. No arti-ficial irrigation was provided on any ofthe seedings except for the plantings madein 1919 during the xtended drought.

Ra tes of seeding of th basic grass swere made on the number of se ds perpound and size of plant produced for indi-vidual grasse or mixtures, i.e, velvet b ntwith 10,000,000 eeds per pound was ed-d at the rat of one pound per 1,00t!quare feet; th r d fescue with 600,000

o

ds per pound werper 1,000 square fe t. Thgiven healthy, den se turf. edin xc-ive amounts of s d has r ult d in OV r-

abundance of small gras plant comp t-ing for nutrients and moi tur , producina weakened, und rnouri sh d turf moreusceptible to dis as and drought.Thr e kinds of gra , h bent, blu -

grasses and f cu s, ar th basi of "0 dgolf turf in the Northern stat s. Th arknown as th basic lawn gra e and willstay in permanently wh none e tab-lished and giv n prop r cr. Exc pt insp cial circumstanc s, th only u forseeding individual gras is for puttin -greens and bowling-gre n where a uni-form turf of the sam textur i d ir d.Experiments indicate that for good fair-way turf, mixtur s of 2 or mol' of thbasic grasses are superior throughout ths ason to plantings of individual g rasalone. A study of individual dingoff rs a means of comparing the m riof each.

The table on pag 62 giv data onth individual grasses and mixture' withrespect to rate and rat of se ding, num-ber of days b fore emergenc and indi-cates initial growth by p r cent of areacov r d and average h ight of plant.

The Kingston mixtur ref rred to con-ist d of 50% by weight of Chewing'

fescue or an improv d train such a Illa-hee or Trinity, 35% Kentucky blu graand 15% Astoria or Rhod Island Coloni 1bent.

Date on m rgence pr sen ted in thetable repres nt the tim laps from da tof se ding until most of th s d h dgerminated and the plants emerged to aheight of 14 to % inch.

Per cent stand repr s nt th total ar acovered by th seedling turf. Thiu ually taken at th dat of th fir tcutting, gen rally when th turf r ach da h ight of one inch or mol' . Thi rangedfrom 1 to 31 days, depending on growingconditions.

Period of Em rgencThe bent grasses, r dtop and fescu .

emerged from 4 to 6 day when th y w J es eded during the summer and early fall.Th two nurse gra se , p I' nnial ry gra

Golfdom