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The design force on the front-end module market · The design force on the front-end module market....

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www.hbpogroup.comwww.hbpogroup.com

The design force on the front-end module market

Full service from HBPO, the specialist

Growing complexity in vehicle construction is accompanied by increasingly limited resources available to research and development. As a result many manufacturers are relying on the technological know-how of module specialists such as HBPO. In the field of integrated front-end modules we are the world’s only supplier offering the entire process chain, from design via development and assembly right down to logistics operations – while at the same time setting new benchmarks on the market with solutions which are as technically advanced as they are financially attractive.

5

HBPO Headquarters in Lippstadt, Germany

“Face your car!”

Crash management system

Cooling modules Carrier Headlamps

ALWAYS IN FRONT.

Growing with our customers

Cutting costs, outsourcing and modularisation are essential factors for the survival of many automobile manufacturers in the present climate. This is what has driven advances on the frontend market. Healthy growth at HBPO indicates that we are on the right road with our philosophy of providing one-stop shopping for integrated front-end modules combining leading-edge technology, optimised functions and low-cost assembly. Today’s customers in Europe, Asia, NAFTA and in new markets such as eastern Europe benefit from HBPO’s innovative force, strength in system integration and rigorous program management.

“Thinking ahead, acting in partnership, respecting different

cultures, customers and colleagues. With these values

we create the basis for functioning relationships firmly

based on trust.”

7

Minicarse.g.KIA PicantoVolkswagen up!Fiat 500

Small care.g.Volkswagen PoloŠkoda FabiaBMW Mini

Compact care.g. Volkswagen GolfŠkoda OctaviaAudi A3Mercedes-Benz A-Class

Medium classe.g.Hyundai GenesisVolkswagen Passat

Luxury classe.g. Volkswagen PhaetonHyundai EquusPorsche Panamera

Vanse.g. Mercedes-Benz Vito / Viano Chrysler Town & Country

SUVe.g. Porsche CayenneRenault KoleosVolkswagen TouaregAudi Q3

We can deliver solutions for every vehicle class:

Fiat_213 | Copyright by creativ collection Verlag GmbH, Germany | www.ccvision.de

Fiat 500c (2009) 1:30 L: 3.550 B: 1.630 H: 1.490 R: 2.300

Mini_005

Mini Cooper (2006)1:30 L: 3.699 B: 1.683 H: 1.407 R: 2.467

Merc_508 | Copyright by creativ collection Verlag GmbH, Germany | www.ccvision.de

Mercedes Benz A-Klasse (2012) 1:30 L: 4.292 B: 1.780 H: 1.433 R: 2.699

VW_401 | Copyright by creativ collection Verlag GmbH, Germany | www.ccvision.de

Passat Alltrack (2012) 1:30 L: 4.771 B: 1.820 H: 1.550 R: 2.710

Chry_029 | Copyright by creativ collection Verlag GmbH, Germany | www.ccvision.de

Chrysler Grand Voyager (2008) 1:30 L: 5.143 B: 1.954 H: 1.750 R: 3.078

Sales (in Euro Mns)

Units (FEMs 000s)2007 2008 2009 2010 2011 2012

4.000

3.500

3.000

2.500

2.000

1.500

1.000

500

0

EUROPA

ASIEN

NAFTA

FROM START TO MISSION.

762869

1054

691

1238

930

2833

3438

3833

3153

4227

3457

Optimisation knows no boundaries

By designing front-end modules for light-weight construction HBPO makes a major contribution to reducing vehicle weight. And of course lower weight means reduced fuel consumption and less CO2. We are continously investigating ways of using new materials in assembly structures, covering a wide spectrum of recyclable plastics and metals, in particular light-weight metals. In this way we regularly contribute to ecological progress in front-end modules.

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“Successful R&D always means having the courage to try new ideas. HBPO’s teams

demonstrated this in an ambitious research and innovation project

entitled ‘Integrated Front-end Philosophy’ (IFP). The result was

fewer components and more functions, combined with greater

design freedom and a range of innovative solutions for the

front-end – all in a single module. Many of the features of IFP.1 were

then further developed within the IFP.2 project and are already

standard components in the series production of various

automobiles.”

Audi Q3 KIA Sorento Chrysler Town & Country

FROM IDEA TO INNOVATION.

The right profile for every project

Strict project management is a decisive precondition for the development of a highly complex front-end, often containing more than 60 individual components. In order to meet individual customer requirements we provide our services at widely varying project levels: from concept development via design right down to assembly and complete system integration. The principle which applies here is a simple one: the more responsibility we are given, the greater the synergies are for our customers when it comes to process optimisation, cost reduction and quality.

“If required we can take on responsibility of every aspect of a project, right

down to the management of supplier quality. This

represents a concentration of skills covering the very

last detail.”

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Mercedes-Benz CLA

Volkswagen up!

Audi A3

FROM MARKET TO SUCCESS.

MexicoPueblaToluca

CanadaWindsor

USATroy

BrazilSão Paulo

SpainMartorell

Pamplona

GermanyLippstadtIngolstadtMeeraneRastattRegensburg

Czech RepublicMnichovo Hradiště

SlovakiaLozorno

HungaryGyőrKecskemét

South KoreaBusanHwasungJillyangPyeongtaekSeosanSeoulUlsan

JapanTokyo

EnglandBanbury

MalaysiaPekanShah Alam

ChinaBeijing

Shanghai

The network for success

In the design of front-end projects efficiency and success depend on how closely we are networked with our customers. Accordingly we are always close to our customers and their special needs worldwide. Today HBPO develops and produces front-end modules in 19 domestic and international production locations and five development facilities all around the world. The R&D and central program management departments are located at our company HQ in Lippstadt. Our module factories are located close to the production facilities of our customers, which puts us in an ideal position to meet the technical, organisational and logistical challenges of the individual project.

“Internationality, receptiveness and team thinking make HBPO a strong partner for companies

throughout the world.”

13

FROM THE WORLD TO YOU.

Our Guiding Principle

One of the strengths of HBPO is that we think in terms of modules. As a system supplier we are aware of the overall requirements that the individual components of a front-end module have to satisfy: economy, innovation, quality and safety. These are guaranteed by a motivated workforce with many years of know-how, a great degree of flexibility and a high level of individual initiative.

Customer satisfaction is our first priority – and this involves working closely with our partners. We have a modern, streamlined program management that allows our management teams to take on full responsibility for the successful outcome of each individual project.

INNOVATIVE IN APPROACH“We are receptive to new ideas

and committed to constant further development and training.”

COOPERATIVE IN ATTITUDE“We cooperate efficiently as

partners in order to maintain and make the best possible use of our

internal and external networks.”

TRUE TO OUR VALUES“In our actions and vision we

reflect the HBPO values.”

ACTING WITH INTEGRITY“We keep our promises and live up to our values by creating and preserving smoothly functioning

relationships with our customers, staff and suppliers.”

15

THE WAY WE ARE.

Our customers

Volkswagen Golf Hyundai Tucson Porsche Cayenne Mercedes-Benz B-Class

HBPO GmbHRixbecker Straße 111 59557 Lippstadt, GermanyPhone +49 2941 2838-0Fax +49 2941 2838-8810

HBPO North America, Inc.2852 Daley DriveTroy, MI 48083, U.S.A.Main +1 248 823 7076Fax +1 248 247 2976

HBPO Asia Ltd.8F Ann Jay Tower208 Teheran-ro, Gangnam-guSeoul 135-920, South Korea Phone +86 21 5838 1001

www.hbpogroup.com


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