The DestiLink The DestiLink ApproachApproachHow to develop sustainable How to develop sustainable destinationsdestinations
The DestiLink philosophyThe DestiLink philosophy Hot topics - sense the Hot topics - sense the opportunitiesopportunities The magic - what makes it work?The magic - what makes it work?
Understanding Understanding sustainable sustainable developmentdevelopment Integrate SD thinking in tourism:Integrate SD thinking in tourism:
Holistic, participation, long-term etc.Holistic, participation, long-term etc. Make it practical = know + show howMake it practical = know + show how Good destination development Good destination development
conceptsconcepts Linking tourism education and SD Linking tourism education and SD
knowledgeknowledge Competence development, MSEs and Competence development, MSEs and
other actors other actors Learning concepts Learning concepts
Cooperation models - Cooperation models - from PPP to PPPPfrom PPP to PPPP Participatory approachesParticipatory approaches People-public-privatePeople-public-private
partnershipspartnerships Community mappingCommunity mapping Destination experiencesDestination experiences Professional DMOsProfessional DMOs Co-opetitionCo-opetition
Destination = Destination = CommunityCommunity Respecting and reflecting local Respecting and reflecting local
valuesvalues Linking tourism and community Linking tourism and community
developmentdevelopment Citizens as hostsCitizens as hosts Joint implementationJoint implementation Improving local Improving local
economy andeconomy andcompetitivenesscompetitiveness
Hot topic:Hot topic:Development of MSEsDevelopment of MSEs The enterprises are the The enterprises are the (economic) (economic)
destination dynamosdestination dynamos Service qualityService quality Support mechanismsSupport mechanisms Creating and supporting enterprisesCreating and supporting enterprises Future-thinking of entrepreneursFuture-thinking of entrepreneurs SME networking and mentoringSME networking and mentoring
Two DestiLink Two DestiLink productsproductsHot topic:Hot topic:Development of MSEsDevelopment of MSEs
Hot topic:Hot topic:Innovation in Innovation in EnterprisesEnterprises Innovation capacityInnovation capacity SD as a new innovation driverSD as a new innovation driver Experience focusedExperience focused
developmentdevelopment Relation innovation:Relation innovation:
NetworkingNetworking Blue ocean strategyBlue ocean strategy
Innovation in tourism Innovation in tourism enterprises - especially micro-enterprises - especially micro-SMEs / MSEsSMEs / MSEs
Tool BoxMethods &
Tools
SituationsCultures &
Systems
Innovation agentRoles &
Competences
Hot topic:Hot topic:Local Culture Local Culture Different culture conceptsDifferent culture concepts Community valuesCommunity values Cultural heritageCultural heritage Artistic expressionsArtistic expressions Community as ”innovationCommunity as ”innovation
capital” - ABCD methodcapital” - ABCD method Events based on local traditionsEvents based on local traditions Developing ”Creative meeting places”Developing ”Creative meeting places”
Hot topic:Hot topic:Local & regional Local & regional produceproduce Key to local cultureKey to local culture Culinary tourismCulinary tourism Quality, ecology, sensesQuality, ecology, senses Distribution & storageDistribution & storage Local and E-salesLocal and E-sales Locally based productionLocally based production Telling the story - buying, eating etc.Telling the story - buying, eating etc.
Hot topic:Hot topic:Local & regional Local & regional produceproduce Producers + restaurantsProducers + restaurants ””new + tradition” dishes new + tradition” dishes Innovation via cross-Innovation via cross-
sectoral cooperationsectoral cooperation Culinary Academies and Culinary Academies and
Experience centersExperience centers Experience trips to producersExperience trips to producers
Hot topic:Hot topic:Nature Quality - Nature Quality - XperienceXperience Accessibility is a key factorAccessibility is a key factor Eco-awareness raisingEco-awareness raising Nature interpretationNature interpretation Visitor Visitor Learning centers Learning centers Routes and pathsRoutes and paths Nature park conceptsNature park concepts Carrying capacity - further Carrying capacity - further
developeddeveloped
Hot topic:Hot topic:Experience EconomyExperience Economy Focus on the individualFocus on the individual Engaging the guestEngaging the guest 4 experience dimensions4 experience dimensions Meaningful contextMeaningful context Experience profile of the destinationExperience profile of the destination Experience oriented business Experience oriented business
developmentdevelopment Linking experience economy and SDLinking experience economy and SD
Entertainment
EscapismEsthetic
Education
Company control vs. self Company control vs. self directiondirection
Individual creation
Com
pany
cre
atio
n Staging
Co-creation
Personaljourney
Xp 1.0
Xp 2.0
Xp 3.0
Hot topic:Hot topic:Branding & MarketingBranding & Marketing Reflecting core values ofReflecting core values of
the Destinationthe Destination Community-basedCommunity-based
branding-processesbranding-processes Experience marketingExperience marketing Full time marketingFull time marketing Story-telling and -livingStory-telling and -living Use of attractors / iconsUse of attractors / icons
ImageIdentity
Cool topic:Cool topic:Eco-friendly Eco-friendly TransportationTransportation Mobility has NOT beenMobility has NOT been
a key issue in this projecta key issue in this project Must be addressed in allMust be addressed in all
destination developmentdestination development Transport reductionTransport reduction Eco-friendly means of transport:Eco-friendly means of transport:
Low/No energy; RE; CollectiveLow/No energy; RE; Collective
Destination Destination DevelopmentDevelopment Part of Local Agenda 21 Part of Local Agenda 21
processesprocesses Multi-stakeholder approachesMulti-stakeholder approaches Respecting local communities and Respecting local communities and
cultural valuescultural values Destination networksDestination networks Innovative modelsInnovative models
Networking - WorknetsNetworking - Worknets
Strong instrument for sustainable Strong instrument for sustainable tourism innovationtourism innovation
Business networksBusiness networks
- across sectors- across sectors Multi-stakeholder, Multi-stakeholder,
ExEx- and ProjectExEx- and Project
networksnetworks
Destination Change Destination Change AgentAgentFacilitating the change processFacilitating the change process
The Culture of ChangeThe amoeba theory
The Change Agentis• The innovation access to the organisation• Promoter of new ideas, solutions, directions• Innovation marketer and communicator
The DestiLink The DestiLink XperienceXperienceA Network & Learning ApproachA Network & Learning Approach A diversity of Destinations from all A diversity of Destinations from all
parts of Europe - opportunity for parts of Europe - opportunity for ”benchmarking””benchmarking”
Linking researchers and Linking researchers and practitionerspractitioners
Great variety of topics related to Great variety of topics related to Destination Development - ”almost Destination Development - ”almost everything”everything”
Open-minded peopleOpen-minded people
The DestiLink The DestiLink XperienceXperienceA Network & Learning ApproachA Network & Learning Approach Interaction - among partners and with Interaction - among partners and with
local actors - dialogue and involvementlocal actors - dialogue and involvement Hands on - site visits and good practice Hands on - site visits and good practice
examplesexamples Appreciative cooperation culture - Appreciative cooperation culture -
informal and social networkinformal and social network DestIdentity: thematic receptions with DestIdentity: thematic receptions with
local food specialities and telling a local food specialities and telling a storystory
Thank you for listeningThank you for listening
Desti Link
Bjarne RasmussenBjarne RasmussenCoordinator of Sustainable Region Zealand Coordinator of Sustainable Region Zealand Region Region ZealandZealand
Local Agenda 21 SecretariatLocal Agenda 21 Secretariat
Alléen 15, DK-4180 Soroe, DenmarkAlléen 15, DK-4180 Soroe, Denmark
T: +45 57 87 58 38 - mobile +45 20 42 48 51T: +45 57 87 58 38 - mobile +45 20 42 48 51
F: +45 57 87 58 99F: +45 57 87 58 99
E: E: [email protected]@regionsjaelland.dk
www.DestiLink.netwww.DestiLink.net
