The Development of a Breakthrough MBA Programme in Creative and

Cultural Entrepreneurship at Bandung Institute of Technology

(ITB)

Dwi Larso15th UNESCO-APEID International Conference

BACKGROUND

Need for New Entrepreneurs

Significance of Creative & Cultural Industries

START-UPS SMALL BUSINESSES

ENTREPRENEURSHIP

Intrapreneurship

Business Development

Large

2.25 million units

(4.94%)

Medium

0.06 million units (0.13%)

Small

43.22 million units (94.93%)

State of Indonesia’s Businesses

Let’s Create New Era of Entrepreneurship Education

Grand Launching MBA-CCE

APPROACH

Institute of Creative and Cultural Entrepreneurship

(ICCE)

Goldsmiths,University of London

FSRD ITBSBM ITB

FSRD-ITBSBM-ITB

OBJECTIVE

Develop Capabilities in Spotting and Evaluating Business Opportunities

Develop Capabilities in Planning a Business and

in Creating a Good Business Model

Develop Capabilities in Initiating a New Venture

Develop Capabilities in Growing a Business

Creating New Entrepreneurs in Creative and Cultural Industries

PROGRAM’S UNIQUENESS Creating new businesses since the

beginning of the program. The Program offers hands-on

experiences. The students will be coached by Clinical

Faculty/Entrepreneurial Mentors. Cooperation between School of Business

and Management and Faculty of Arts andDesign (FSRD).

Fully supported by Institute of Creativeand Cultural Entrepreneurship (ICCE) atthe Goldsmiths, University of London(GUL), a leading university in the field ofcreative and cultural entrepreneurship.

The Program will be strengthened by thecreation of a business support system,including entrepreneurs’ club, incubationprocess, business mentors, venturecapital/angel investors, and businessnetworks.

III

INITIATIONBUSINESS PLAN

(INTERVIEW)

PREPARATIONBASIC COURSES

PLANNINGENTREPRENEURIAL MODELING

RUNNINGBUSINESS START-UP AND

DEVELOPMENT

MENTORSHIP

ENTREPRENEURS AND NEW

BUSINESSES

INCUBATION PROCESS

ACADEMIC PROCESS

Mentoring: A scheduled activity by the faculty to

monitor students’ academic and entrepreneurial

development, as well as to motivate and give support.

Networking: entrepreneurs, investors,

business partners, government, and

associations.

Case Studies in Creative and

Cultural industries

Guest Lectures: Professionals from the

creative and cultural business are invited to provide

students with their insight and practical know-how.

Field Study: Students do company visits to observe the business and creative process.

LEARNING METHODS

CURRICULUM

*proposed new course name

FIRST SEMESTER

Marketing Management 3

Operations Management 3

Leadership 3

Design Thinking 3

Total Credit Hours 12

SECOND SEMESTER

Financial Management 3

Business Strategy 3

Design Art & Culture 3

Contextual Creativity 3

Total Credit Hours 12

SHORT SEMESTER

Entrepreneurial Modeling 3

Business Initiation 3

Total Credit Hours 6

THIRD SEMESTER

New Venture Management 3

Business Growth Management 3

Final Project 3

Total Credit Hours 9

Entrepreneurial MentorsAnanda BuddhisuhartoAndara Rainy AyudiniBen Wirawan Sudarmadji, S.Sn.

Ir. Benny S. Gunawan, MBAIr. Betti AlisjahbanaDrs. Bubun WidartaIr. Budiono KartohadiprodjoDani Adun HamdaniFelix SadikinFenny Mustafa, BS WDrs. Gagan Sugandi

Garin NugrohoIr. HarionoIsti Dhaniswari, S.Ds.Januar Pribadi RuswitaJubing KristiantoKomaruddin Kudya

Dr. Nining Indroyono Soesilo, M.A.Made Tasya Nuarta, MBANyoman NuartaPerry Tristianto TedjaRaden SiraitRendy Maulana Akbar, S .Mn.Prof. Dr. Rudy HarjantoIr. Sakti Wahyu Trenggono, MBAIr. Sari Wahjuni M.Sc., S.H., M.H., M.Kn.Drs. SyaukiIr. Tonton Taufik, MBAIr. Yanty Isa, MM

Entrepreneurial Mentors

Lecturers Dwi Larso Togar M. Simatupang Reza Ashari Nasution Yuni R. Bangun Erman SumiratMaryat Nirwandi Dona Saphiranti Nuning Damayanti Biranul Anas Zaman Imam B. Zainuddin Ahmad Syarief

Networks

LUIRE NuArt EAST VENTURES Batik Komar Bank BNI BRITISH COUNCIL USAID KADIN JABAR MAHANAGARI SAUNG ANGKLUNG UJO SELASAR SUNARYO SHAFIRA FSRD-ITB ICCE-Goldsmiths

ADMISSION PROCESS

RegistrationAcademic

test

Passed Interview

PassedWelcome to MBA -CCE

Not Passed

Not Passed

MBA-CCE is intended not only for those who have art/creative or

management background, but for all prospective students who have the passion and desire to develop

and implement Business Administration skills in their

professional and entrepreneurial endeavors. Therefore, MBA-CCE

will accept those who hold a Bachelor degree in any majors.

Interview on Business plan : Prospective students must submit their business plans

when applying for MBA-CCE. The Interview will focus on

assessing the business plan in at least three aspects :

- The strength of business idea& opportunity

-The readiness of team

-The support of resources

Candidate must pass an Academic Acceptance Test (AAT) conducted

by MBA ITB and the English Language the Proficiency Test

(ELPT) conducted by ITB’s Language center. For those who have undertaken International

GMAT from ETS and TOEFL (minimum score 475) or IELTS

(minimum score 5) may skip this step

Lessons Learned

• Perseverance results in REALITY.• Selection process is IMPORTANT.• Role of MENTORS is KEY.• Students’ dreams are not BIG enough.• Methodology is still being TESTED.

THANK YOU