The Digital Consumer: Roadmap to Web 2.0 in Healthcare Organizations John Sharp, MSSA, PMP April 16, 2009 April 16, 2009 Digital Consumer CC Attribution license
Transcript
John Sharp, MSSA, PMP April 16, 2009 CC Attribution license
Digital Consumer April 16, 2009
How is Web 2.0 different? Tool Set Best Practices First Steps
claim your brand Monitor your brand Enterprise 2.0 Return on
Investment/Impact Minimizing Risk Digital Consumer April 16,
2009
Architecture of participation Tim OReilly User generated Health
Care Matthew Holt Digital Consumer April 16, 2009
Digital Consumer April 16, 2009
Why Participate in Web 2.0? The best companies are the best
collaborators. The next layers of value creation are becoming so
complex that no single firm or department is going to be able to
master them alone. Digital Consumer April 16, 2009
McKinsey Quarterly Six ways to make Web 2.0 work Digital
Consumer April 16, 2009
Blogs and Microblogging own content Wiki participatory content
Google, Gmail, maps, Ajax enriching the user experience Social
networking - Facebook Photo sharing, tagging - Flickr, delicious
YouTube video, tagging, viral videos Virtual Worlds Second Life
Digital Consumer April 16, 2009
Digital Consumer April 16, 2009
133 million blogs 900,000 blog posts every 24 hours More than
four in five bloggers post product or brand reviews Digital
Consumer April 16, 2009
Example - Hospital CEO Blog Digital Consumer April 16,
2009
Digital Consumer April 16, 2009
Digital Consumer April 16, 2009
Between texting and blogging Limited to 140 characters
Persistent awareness, ambient intimacy Business uses immediate
communication Digital Consumer April 16, 2009 13
Digital Consumer April 16, 2009 14
Digital Consumer April 16, 2009 15
Fargo, SD recent flood Innova Health used their blog and
Twitter for emergency communications to the media and public
Reduced phone calls to call in center CEO pledged commitment to
rebuilding the community Recognized employees who worked through
the crisis Also, MD Anderson during hurricane Digital Consumer
April 16, 2009 16
Press releases Emergency communication Personal Health diary
Weight Management support Daily Health tips Brainstorming Updating
families during procedures -------------------------- What are you
doing? Digital Consumer April 16, 2009 17
Reference Tool , collaborative contributions 50 now cataloged
ClinInfoWiki.org AskDrWiki.com Medical info in Wikipedia accurate?
Medpedia creating vetted health information, but slow to create
articles Digital Consumer April 16, 2009 18
Myocardial Infarction during Pregnancy From Ask Dr Wiki
Contents 1 Overview 2 Pathophysiology 3 Diagnosis 4 Drugs Digital
Consumer April 16, 2009 19
Digital Consumer April 16, 2009 20
This article needs additional citations... Digital Consumer
April 16, 2009 21
MySpace, Facebook, LinkedIn Like a personal web page with links
to friends For patients development of condition- related
communities opportunity for disease management? One-third of all
online type 2 diabetes patients are using Health 2.0 sources Social
Networking for business - LinkedIn Digital Consumer April 16, 2009
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Digital Consumer April 16, 2009 23
Functional Rating PatientsLikeMe Scale Monitoring ALS
progression Forced Vital Capacity Digital Consumer April 16, 2009
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Features Wisdom Cards Advertising dependent Digital Consumer
April 16, 2009 25
Communities built around a health search tool Digital Consumer
April 16, 2009 26
RevolutionHealth.com Steve Case Utilizes health information
from Mayo, Cleveland Clinic, Harvard But allows users to comment on
health information, experience with providers and hospitals Users
can create blogs Driven by Consumer-Directed Healthcare Digital
Consumer April 16, 2009 27
Digital Consumer April 16, 2009 28
Virtual World many companies have built businesses in Second
Life Appeal mostly to younger demographic, esp. gamer Potential for
education of medical professionals and consumer health promotion
Digital Consumer April 16, 2009 29
Featured Communities Digital Consumer April 16, 2009 30
Network your way to a new nursing job Find friends and former
nursing colleagues Rate and review top hospitals, schools and more
Get advice and career tips Search jobs in your favorite cities
Digital Consumer April 16, 2009 31
Digital Consumer April 16, 2009 32
Limitations Time Unclear Value Privacy for patients and
professionals Benefits Expanding professional networks Extending
relationships developed at national meetings Research
collaborations Recruitment Digital Consumer April 16, 2009 33
Google maps ClinicalTrials.gov Photos Flickr Pubmed articles
Videos flu epidemic Products SEER data from NCI Books Amazon Health
dispericies Population data Anything tagged Any data source Digital
Consumer April 16, 2009 34
Digital Consumer April 16, 2009 35
Google Health Microsoft Health Vault Dossia Give control to the
consumer over their health information Digital Consumer April 16,
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Digital Consumer April 16, 2009 37
Organize your health information, with everything in one place
Simplify your life: enter health info once, use it in many ways
Gain insight with data that helps you make informed decisions
Connect with medical devices blood glucose monitors, weight scales,
blood pressure monitors Digital Consumer April 16, 2009 38
Employee Sponsored PHR Founders: Walmart, AT&T, Cardinal
Health, Intel Digital Consumer April 16, 2009 39
Using Web 2.0 within your organization Social networking to
encourage cross- department collaboration, innovation Wellness
social network Wikis as a reference tool CEO blog for employee
communications Digital Consumer April 16, 2009 40
Monitor what people are saying about you Manage your online
reputation Enter cautiously If you launch a blog, require that
comments be approved before posting Think about a tagging strategy
which will enhance your brand Consider Web 2.0 a new tool set, not
a solution looking for a problem To block or not to block from work
site? Digital Consumer April 16, 2009 41
Develop a strategy Claim your brand in the Web 2.0 world
Monitor your brand Experiment Explore partnerships Digital Consumer
April 16, 2009 42
Integrate with marketing strategy How will it strengthen your
brand, your online reputation? Establish a presence YouTube Channel
Twitter Account(s) Facebook group? Expert Blog RSS feeds
consolidated Sharing tools Delicious, Digg, etc. Digital Consumer
April 16, 2009 43
RSS feeds for news, blogs, videos TweetDeck, FriendFeed for
monitoring Twitter, Facebook Monitor blog comments Find rogue sites
Monitor rating sites www.angieslist.com www.ratemds.com
www.healthgrades.com Digital Consumer April 16, 2009 44
LinkedIn or social network for nurse recruitment Executive blog
for employee communication Social Network for physician alumni
Video channel on YouTube Twitter for CME promotion Send press
releases, interview offers to bloggers with solid reputations
Twitter from the OR? Henry Ford Hospital Special Twitter account
for communicating with press contacts Digital Consumer April 16,
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Create a unique Twitter account Secure updates: In the setup,
select, Protect My Updates this allows some protection from others
seeing your updates Invite specific press contacts to request your
updates Do not accept requests to follow from people you do not
recognize Start posting updates with links on a daily basis to keep
the press engaged Include embargoed items? Digital Consumer April
16, 2009 46
Consumer social networks new patients Scientific/Research
communities - collaboration Physician/provider social networks -
referrals Nursing social networks recruitment Develop criteria to
assess partners Digital Consumer April 16, 2009 47
Test The Waters Set Modest Expectations Dont Let Fear Strangle
Growth Resist Exclusivity Dont Forget About Search TransUnion: an
estimated $2.5 million in savings in less than five months while
spending about $50,000 on a social networking platform. Digital
Consumer April 16, 2009 48
Wikis, blogs, profiles, and SharePoint communities Wikis,
blogs, profiles, socia l bookmarks, and microblogging Wikis, blogs,
profiles, grou ps and communities, social analytics, and more
Digital Consumer April 16, 2009 49
Soft Transparency Brand enhancement Worker efficiency,
networking, satisfaction (Ygen) Hard Drive web traffic to website,
events, announcements Recruitment Wellness employees and patients
Physician referrals, CME attendance Clinical trial recruitment
Digital Consumer April 16, 2009 50
Blog: ehealth.johnwsharp.com Bookmarks:
delicious.com/johnsharp/HIMSS2009 Digital Consumer April 16, 2009
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