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TheDigitalDisruptors:TransformingtoWinintheApplicationEconomy
JasonPopeChiefTechnologyOfficerANZCATechnologies
October28th2015
Experienceiseverything.Inbusinessandinlife,wechoose thethingswelike,seekingthemoutoverandoveragain.Thethingswedon’tenjoyweavoidliketheplague.
Experiencedrivesourdecisions.Ofcourse,that’sneverbeenmoretruethanintheapplicationeconomy.Today’scustomersareempoweredandhavemorechoicesthanever.
Providingasuperiorcustomerexperienceisasimpleconcept,yetdeceptivelydifficulttoexecute.
TheBottomLine:CustomerExperience isTHEprimedifferentiatorinbusinesstoday.
© 2015CA.ALLRIGHTS RESERVED.
Brandscanenticeustotrysomethingthefirsttime,butit’stheexperiencethathasusstayandkeepsuscomingbackformore.
It’stheexperiencethatdrivesbrandloyalty.It’stheexperiencethatturnsacustomerintoafan.It’swhywecomebacktoacertainbrandorproductorstoreoverandoveragain.
Andwhenitcomestosoftware,experiencecanbethedifferencebetweenanepicfailureorarunawaysuccess.
©2015CA.ALLRIGHTS RESERVED.
TraditionalbusinessmodelsArethreatened, fadingorobsolete.
DigitaldisruptersArewinningmarketshareandgrowing.
Customerswantthreethings:Fast,reliableandsecuretransactions.
Disintermediationisubiquitous.Canyourbusinessberewrittenbysoftware?
Theappeconomychangeseverything
TheDigitalTransformationimperative
Ideation willbethePRIMARYcompetitivedifferentiator
BUSINESSINNOVATION
Create
NewBusinessChannels
…evenNewBusinessModels
OPTIMIZE
ImproveCustomerLoyalty
CustomerAcquisition
DeliveryCostsTABLESTAKES
AGILITY
Change
Executerapidchange
AlignBusiness value
Portfolio agilitypriority
Researchshowsthatsomecompaniesseethisasanopportunity.
• CATechnologiesengagedindustryanalystfirmFreeformDynamicstoresearchhowcompaniesaredealingwiththechallengesofbecomingadigitalbusiness.
• TheonlinestudywascompletedinAugust,2015.The1,442respondentsincludedseniorITandbusinessleaders(70%and30%respectively)from16countriesandnineindustrysectors.
Researchshowedaselectgroupofcompaniesarespearheadingthedisruptiveuseoftechnology.
• “DigitalDisrupters”consistentlyusedtechnologytodrivetheirmarketcompetivenessandstreamlinetheirbusiness.
• SegmentingRespondentsbyDigitalEffectivenessIndex
• Marketcompetitivenesscontribution+• Impactonbusinessscorecard• Digitaleffectivenessindex
DigitalDisrupters
DigitalAchievers
Mainstream
10 © 2014CA.ALLRIGHTS RESERVED.
Digitaleffectivenessbycountry(rankedbyIndexScore)
25%
13%
26%
11%
13%
8%
7%
14%
18%
14%
8%
15%
4%
13%
5%
13%
5%
36%
53%
33%
42%
32%
38%
35%
32%
30%
32%
36%
27%
39%
20%
31%
15%
14%
39%
34%
41%
47%
55%
54%
57%
54%
53%
54%
55%
58%
58%
67%
64%
73%
81%
0% 20% 40% 60% 80% 100%
India(7.1)China(6.9)USA(6.8)
Canada(6.6)Germany(6.2)France(6.2)Brazil(6.1)
AVERAGE(6.1)Spain(5.9)
UK(5.9)Singapore(5.9)
Switzerland(5.8)Italy(5.7)
Australia(5.6)HongKong(5.6)
Japan(5.2)SouthKorea(5.2)
DigitalDisrupters DigitalAchievers MainstreamMaximumscore=10
2.5xmorelikely…tohaveadvancedagilepracticesinplace
2.5xmorelikely…tohavebroadly implementedDevOps
2xmorelikely…toleverageAPIs formobileappdevelopment
What‘digitaldisruptors’haveincommon
2xHigherrevenuegrowth
2.5xHigherprofitgrowth
1.5xMorenew-businessbasedrevenue
Themost-advanceddigitalbusinessesarethe14%whoscoredhigheston theDigitalEffectivenessIndex,basedonaglobalsurveybyFreeformDynamicssponsoredbyCATechnologies,July2015
10lessonsfromtheDigitalDisrupters.• Understandthepowerfulroleofsoftwareandapps• Focusonmodernsoftwaredevelopmentanddeliverymethods• ExploitAPIsforinternalspeedandefficiency• ManagetheuseofAPIstoengagethedeveloperecosystem• FocusonsmartermanagementofITinvestmentstomaximizeROI• Emphasizeemergingdigitalchannelstothecustomer• Explorenewavenuestokeepthevalueflowing• Usedigitaltodrivecorebusinessefficiencyandeffectiveness• CreateamorecoherentandcollaborativeapproachwithinIT• Freeupresourcestofunddigitalinvestments
Lesson1:Understandthepowerfulroleofsoftwareandapps.
• DigitalDisruptersare3.5timesmorelikelythanmainstreamcompaniestostronglyagreewiththestatement“Weneedtobecomemoreofanapp-centric,software-drivenbusiness”(60%vs 17%).
• Theyare3.8timesmorelikelytostronglyagreewiththestatement“Inadditiontoourcorebusiness,wearealsonowasoftwarecompany”(53%vs 14%).
Lesson2:Focusonmodernsoftwaredevelopmentanddeliverymethods.
• DigitalDisruptersare2.5timesmorelikelytohaveagiledevelopmenttechniquesandmethodologiesinplace(77%to31%)andtohavebroadlyimplementedDevOps (70%to28%).
Lesson3:ExploitAPIsforinternalspeedandefficiency.
• DigitalDisruptersaretwiceaslikelythanmainstreamcompaniestohavetakenamanagedapproachtousingAPIsfor:
• full-functionwebapplications(68%vs 34%)• mobileapps(64%vs 31%)• back-officesystems(67%vs 33%)
Lesson6:Emphasizeemergingdigitalchannelstothecustomer.
Digital• DigitalDisruptersarealmostthreetimesaslikelyasmainstreamcompaniestoacknowledgethecriticalnessofnewdigitalchannels:
• Mobiletechnology(64%vs 23%)• Socialnetworks(48%vs 17%)• Wearabletechnology(35%vs 12%)• InternetofThings(51%vs 18%)
19 © 2015CA.ALLRIGHTS RESERVED.
HowdoIplanandallocateresourcestoseizetheopportunity?
HowdoIbringnewappsandservicestomarketfaster?
HowdoIdeliveranamazingcustomerexperienceacrossalltouchpoints?
HowcanIsafely unlockdatatocapturenewmarketopportunities?
Howcansecurityhelpmegrowmybusiness?
HowdoIdeliverrobustapplicationsthatarereadyforscale?
AcceleratingYourOwnDigitalTransformation
AGILEMANAGEMENT
DEVOPS
SECURITY
KEY
AGILEMANAGEMENTAgile&TransformationConsulting
Project&PortfolioManagement
AgileApplicationLifecycleManagement
DEVOPSContinuousDelivery
AgileOperations
ApplicationPerformanceManagement
Identity&AccessManagement
Capabilitiesrequiredforyourdigitaltransformation
Apps APIs
BUSINESSINITIATIVE
DEV&TEST
DEPLOYOPERATE
MEASURE
PLAN
SECURITY
APIManagement
PaymentSecurity
© 2015CA.ALLRIGHTS RESERVED.
21 © 2014CA.ALLRIGHTS RESERVED.
Changethewayyoudevelopsoftware– andthetoolsyouuse
REVISITTHEDELIVERYTOOLSET
SAFe frameworkadoptionEachappbuild isaprocess,notaproject
CreateenterprisestandardsDepersonalisesoftwarebuilds
AGILE&DEVOPS
22 © 2014CA.ALLRIGHTS RESERVED.
EXECUTIONAGILITY PORTFOLIOAGILITY BUSINESSAGILITYPerformance
Scale
Growth
AdaptivePlanning
OrganizearoundValue
DisciplinedExploration
23 © 2014CA.ALLRIGHTS RESERVED.
QA/TESTDEV PRODUCTIONPRE-PROD
ChaoticandComplexApplicationDelivery
DELAYS
WorkTimeWaitTime
CustomerExperience
IDLETIME
Code|Integrate|BuildIDE SCM CI CONFIGTESTCONTAINER CLOUD
Functional &UATesting PerformanceTesting Deploy toProductiondefectdefectdefect
DELAYS DELAYS
RE-WORK RE-WORK RE-WORK
SLOWANDINEFFICIENT- EXCESSIVEIDLETIME,DELAYSANDRE-WORK
PROVISION
ManualTesting
ManualScripting
DevelopersDeadlocked
Toolittletesting,too
lateinthecycleConstrainedEnvironments
Toomanydisparatetools
Poorcustomerexperience
24 © 2014CA.ALLRIGHTS RESERVED.
QA/TESTDEV PRODUCTIONPRE-PROD
DELAYS
WorkTimeWaitTime
IDLETIME DELAYS DELAYS
RE-WORK RE-WORK RE-WORK
TOOLINGFORHIGHLYAUTOMATED,END-TO-ENDSOFTWAREPIPELINE
PROVISIONIDE SCM CI TESTCONTAINER CONFIG CLOUD
ManualTesting
ManualScripting
DevelopersDeadlocked
Toolittletesting,too
lateinthecycleConstrainedEnvironments
Toomanydisparatetools
Poorcustomerexperience
Code|Integrate|Build Functional &UATesting PerformanceTesting Deploy toProductiondefectdefectdefectCode|Integrate|Build Functional &UATesting PerformanceTesting Deploy toProduction
ContinuousDelivery
ParallelWork
Streams
QualityAcceleration
End-to-endAutomation
CustomerExperience
25 © 2014CA.ALLRIGHTS RESERVED.
CADevOpssolutionsdeliverOmnichannel successforINGGroup
BusinessInitiative:Offeracomprehensivemobilebankingexperience,acrossmultipleO/Sanddevices.CAsolutionsenableINGtoincreasethevelocityofreleasesbysimplifyingandautomatingthereleasedeploymentprocess.
100Daysto4Daystodelivernewapps
4+starrating ofmobileappinApp
Store
From4releasesperyeartooneevery3
weeks
FASTTIMETOMARKET HIGHERQUALITY CUSTOMEREXPERIENCE
© 2015CA.ALLRIGHTS RESERVED.
26 © 2014CA.ALLRIGHTS RESERVED.
APIs:Thebuildingblocksofdigitaltransformation
IOTDevices
Cloud
Mobile
Partners/ExternalDivisions
ExternalDevelopers
Data
Data
YourDigitalBusiness
APIs
27 © 2014CA.ALLRIGHTS RESERVED.
ACCELERATEDEVELOPMENT
INTEGRATEEVERYTHING
SECURETHEOPENENTERPRISE
UNLOCKTHEVALUEOFDATA
Pathways todigitaltransformation
28 © 2014CA.ALLRIGHTS RESERVED.
APImanagementsolutionsdrivesbusinessgrowthforIceMobile
BusinessInitiative:CutdevelopmenttimeandcoststohelpgetitscustomersusingitsservicemorequicklyCAsolutionsgaveIceMobile aflexible solutiontohelpconnectcustomerstoitsloyaltyprogrammoreefficiently
42%reduction intimetodelivernewapp(from14weeks
to8)
Fast-trackprojectstartsandcustomertimetobenefit
Developersconcentrateoninnovation,
customer ITfocusesoninternaldrivers
FASTTIMETOMARKET DRIVEGROWTH BETTERUSEOFRESOURCES
© 2015CA.ALLRIGHTS RESERVED.
29 © 2014CA.ALLRIGHTS RESERVED.
EnableandprotecttheBusiness
ADAPTIVESECURITYARCHITECTURE IDENTITYISTHENEWPERIMETER
Balancesecurityandconvenience
47%
Leaderssawrevenueincreaseforsecurity- enabledservices
2015VansonBournestudycommissionedbyCA
30 © 2014CA.ALLRIGHTS RESERVED.
AcceleratingYourOwnDigitalTransformation
HowdoIplanandallocateresourcestoseizetheopportunity?
HowdoIbringnewappsandservicestomarketfaster?
HowdoIdeliveranamazingcustomerexperienceacrossalltouchpoints?
HowcanIsafelyunlockdatatocapturenewmarketopportunities?
Howcansecurityhelpmegrowmybusiness?
HowdoIdeliverrobustapplicationsthatarereadyforscale?