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The Digital Disruptors: Transforming to Win in the Application Economy

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The Digital Disruptors: Transforming to Win in the Application Economy Jason Pope Chief Technology Officer ANZ CA Technologies October 28th2015
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TheDigitalDisruptors:TransformingtoWinintheApplicationEconomy

JasonPopeChiefTechnologyOfficerANZCATechnologies

October28th2015

Experienceiseverything.Inbusinessandinlife,wechoose thethingswelike,seekingthemoutoverandoveragain.Thethingswedon’tenjoyweavoidliketheplague.

Experiencedrivesourdecisions.Ofcourse,that’sneverbeenmoretruethanintheapplicationeconomy.Today’scustomersareempoweredandhavemorechoicesthanever.

Providingasuperiorcustomerexperienceisasimpleconcept,yetdeceptivelydifficulttoexecute.

TheBottomLine:CustomerExperience isTHEprimedifferentiatorinbusinesstoday.

© 2015CA.ALLRIGHTS RESERVED.

3 © 2015CA.ALLRIGHTS RESERVED.

Brandscanenticeustotrysomethingthefirsttime,butit’stheexperiencethathasusstayandkeepsuscomingbackformore.

It’stheexperiencethatdrivesbrandloyalty.It’stheexperiencethatturnsacustomerintoafan.It’swhywecomebacktoacertainbrandorproductorstoreoverandoveragain.

Andwhenitcomestosoftware,experiencecanbethedifferencebetweenanepicfailureorarunawaysuccess.

©2015CA.ALLRIGHTS RESERVED.

TraditionalbusinessmodelsArethreatened, fadingorobsolete.

DigitaldisruptersArewinningmarketshareandgrowing.

Customerswantthreethings:Fast,reliableandsecuretransactions.

Disintermediationisubiquitous.Canyourbusinessberewrittenbysoftware?

Theappeconomychangeseverything

TheDigitalTransformationimperative

Ideation willbethePRIMARYcompetitivedifferentiator

BUSINESSINNOVATION

Create

NewBusinessChannels

…evenNewBusinessModels

OPTIMIZE

ImproveCustomerLoyalty

CustomerAcquisition

DeliveryCostsTABLESTAKES

AGILITY

Change

Executerapidchange

AlignBusiness value

Portfolio agilitypriority

Researchshowsthatsomecompaniesseethisasanopportunity.

• CATechnologiesengagedindustryanalystfirmFreeformDynamicstoresearchhowcompaniesaredealingwiththechallengesofbecomingadigitalbusiness.

• TheonlinestudywascompletedinAugust,2015.The1,442respondentsincludedseniorITandbusinessleaders(70%and30%respectively)from16countriesandnineindustrysectors.

Researchshowedaselectgroupofcompaniesarespearheadingthedisruptiveuseoftechnology.

• “DigitalDisrupters”consistentlyusedtechnologytodrivetheirmarketcompetivenessandstreamlinetheirbusiness.

• SegmentingRespondentsbyDigitalEffectivenessIndex

• Marketcompetitivenesscontribution+• Impactonbusinessscorecard• Digitaleffectivenessindex

DigitalDisrupters

DigitalAchievers

Mainstream

10 © 2014CA.ALLRIGHTS RESERVED.

Digitaleffectivenessbycountry(rankedbyIndexScore)

25%

13%

26%

11%

13%

8%

7%

14%

18%

14%

8%

15%

4%

13%

5%

13%

5%

36%

53%

33%

42%

32%

38%

35%

32%

30%

32%

36%

27%

39%

20%

31%

15%

14%

39%

34%

41%

47%

55%

54%

57%

54%

53%

54%

55%

58%

58%

67%

64%

73%

81%

0% 20% 40% 60% 80% 100%

India(7.1)China(6.9)USA(6.8)

Canada(6.6)Germany(6.2)France(6.2)Brazil(6.1)

AVERAGE(6.1)Spain(5.9)

UK(5.9)Singapore(5.9)

Switzerland(5.8)Italy(5.7)

Australia(5.6)HongKong(5.6)

Japan(5.2)SouthKorea(5.2)

DigitalDisrupters DigitalAchievers MainstreamMaximumscore=10

2.5xmorelikely…tohaveadvancedagilepracticesinplace

2.5xmorelikely…tohavebroadly implementedDevOps

2xmorelikely…toleverageAPIs formobileappdevelopment

What‘digitaldisruptors’haveincommon

2xHigherrevenuegrowth

2.5xHigherprofitgrowth

1.5xMorenew-businessbasedrevenue

Themost-advanceddigitalbusinessesarethe14%whoscoredhigheston theDigitalEffectivenessIndex,basedonaglobalsurveybyFreeformDynamicssponsoredbyCATechnologies,July2015

10lessonsfromtheDigitalDisrupters.• Understandthepowerfulroleofsoftwareandapps• Focusonmodernsoftwaredevelopmentanddeliverymethods• ExploitAPIsforinternalspeedandefficiency• ManagetheuseofAPIstoengagethedeveloperecosystem• FocusonsmartermanagementofITinvestmentstomaximizeROI• Emphasizeemergingdigitalchannelstothecustomer• Explorenewavenuestokeepthevalueflowing• Usedigitaltodrivecorebusinessefficiencyandeffectiveness• CreateamorecoherentandcollaborativeapproachwithinIT• Freeupresourcestofunddigitalinvestments

Lesson1:Understandthepowerfulroleofsoftwareandapps.

• DigitalDisruptersare3.5timesmorelikelythanmainstreamcompaniestostronglyagreewiththestatement“Weneedtobecomemoreofanapp-centric,software-drivenbusiness”(60%vs 17%).

• Theyare3.8timesmorelikelytostronglyagreewiththestatement“Inadditiontoourcorebusiness,wearealsonowasoftwarecompany”(53%vs 14%).

Lesson2:Focusonmodernsoftwaredevelopmentanddeliverymethods.

• DigitalDisruptersare2.5timesmorelikelytohaveagiledevelopmenttechniquesandmethodologiesinplace(77%to31%)andtohavebroadlyimplementedDevOps (70%to28%).

Lesson3:ExploitAPIsforinternalspeedandefficiency.

• DigitalDisruptersaretwiceaslikelythanmainstreamcompaniestohavetakenamanagedapproachtousingAPIsfor:

• full-functionwebapplications(68%vs 34%)• mobileapps(64%vs 31%)• back-officesystems(67%vs 33%)

Lesson6:Emphasizeemergingdigitalchannelstothecustomer.

Digital• DigitalDisruptersarealmostthreetimesaslikelyasmainstreamcompaniestoacknowledgethecriticalnessofnewdigitalchannels:

• Mobiletechnology(64%vs 23%)• Socialnetworks(48%vs 17%)• Wearabletechnology(35%vs 12%)• InternetofThings(51%vs 18%)

17

18 © 2015CA.ALLRIGHTS RESERVED.

19 © 2015CA.ALLRIGHTS RESERVED.

HowdoIplanandallocateresourcestoseizetheopportunity?

HowdoIbringnewappsandservicestomarketfaster?

HowdoIdeliveranamazingcustomerexperienceacrossalltouchpoints?

HowcanIsafely unlockdatatocapturenewmarketopportunities?

Howcansecurityhelpmegrowmybusiness?

HowdoIdeliverrobustapplicationsthatarereadyforscale?

AcceleratingYourOwnDigitalTransformation

AGILEMANAGEMENT

DEVOPS

SECURITY

KEY

AGILEMANAGEMENTAgile&TransformationConsulting

Project&PortfolioManagement

AgileApplicationLifecycleManagement

DEVOPSContinuousDelivery

AgileOperations

ApplicationPerformanceManagement

Identity&AccessManagement

Capabilitiesrequiredforyourdigitaltransformation

Apps APIs

BUSINESSINITIATIVE

DEV&TEST

DEPLOYOPERATE

MEASURE

PLAN

SECURITY

APIManagement

PaymentSecurity

© 2015CA.ALLRIGHTS RESERVED.

21 © 2014CA.ALLRIGHTS RESERVED.

Changethewayyoudevelopsoftware– andthetoolsyouuse

REVISITTHEDELIVERYTOOLSET

SAFe frameworkadoptionEachappbuild isaprocess,notaproject

CreateenterprisestandardsDepersonalisesoftwarebuilds

AGILE&DEVOPS

22 © 2014CA.ALLRIGHTS RESERVED.

EXECUTIONAGILITY PORTFOLIOAGILITY BUSINESSAGILITYPerformance

Scale

Growth

AdaptivePlanning

OrganizearoundValue

DisciplinedExploration

23 © 2014CA.ALLRIGHTS RESERVED.

QA/TESTDEV PRODUCTIONPRE-PROD

ChaoticandComplexApplicationDelivery

DELAYS

WorkTimeWaitTime

CustomerExperience

IDLETIME

Code|Integrate|BuildIDE SCM CI CONFIGTESTCONTAINER CLOUD

Functional &UATesting PerformanceTesting Deploy toProductiondefectdefectdefect

DELAYS DELAYS

RE-WORK RE-WORK RE-WORK

SLOWANDINEFFICIENT- EXCESSIVEIDLETIME,DELAYSANDRE-WORK

PROVISION

ManualTesting

ManualScripting

DevelopersDeadlocked

Toolittletesting,too

lateinthecycleConstrainedEnvironments

Toomanydisparatetools

Poorcustomerexperience

24 © 2014CA.ALLRIGHTS RESERVED.

QA/TESTDEV PRODUCTIONPRE-PROD

DELAYS

WorkTimeWaitTime

IDLETIME DELAYS DELAYS

RE-WORK RE-WORK RE-WORK

TOOLINGFORHIGHLYAUTOMATED,END-TO-ENDSOFTWAREPIPELINE

PROVISIONIDE SCM CI TESTCONTAINER CONFIG CLOUD

ManualTesting

ManualScripting

DevelopersDeadlocked

Toolittletesting,too

lateinthecycleConstrainedEnvironments

Toomanydisparatetools

Poorcustomerexperience

Code|Integrate|Build Functional &UATesting PerformanceTesting Deploy toProductiondefectdefectdefectCode|Integrate|Build Functional &UATesting PerformanceTesting Deploy toProduction

ContinuousDelivery

ParallelWork

Streams

QualityAcceleration

End-to-endAutomation

CustomerExperience

25 © 2014CA.ALLRIGHTS RESERVED.

CADevOpssolutionsdeliverOmnichannel successforINGGroup

BusinessInitiative:Offeracomprehensivemobilebankingexperience,acrossmultipleO/Sanddevices.CAsolutionsenableINGtoincreasethevelocityofreleasesbysimplifyingandautomatingthereleasedeploymentprocess.

100Daysto4Daystodelivernewapps

4+starrating ofmobileappinApp

Store

From4releasesperyeartooneevery3

weeks

FASTTIMETOMARKET HIGHERQUALITY CUSTOMEREXPERIENCE

© 2015CA.ALLRIGHTS RESERVED.

26 © 2014CA.ALLRIGHTS RESERVED.

APIs:Thebuildingblocksofdigitaltransformation

IOTDevices

Cloud

Mobile

Partners/ExternalDivisions

ExternalDevelopers

Data

Data

YourDigitalBusiness

APIs

27 © 2014CA.ALLRIGHTS RESERVED.

ACCELERATEDEVELOPMENT

INTEGRATEEVERYTHING

SECURETHEOPENENTERPRISE

UNLOCKTHEVALUEOFDATA

Pathways todigitaltransformation

28 © 2014CA.ALLRIGHTS RESERVED.

APImanagementsolutionsdrivesbusinessgrowthforIceMobile

BusinessInitiative:CutdevelopmenttimeandcoststohelpgetitscustomersusingitsservicemorequicklyCAsolutionsgaveIceMobile aflexible solutiontohelpconnectcustomerstoitsloyaltyprogrammoreefficiently

42%reduction intimetodelivernewapp(from14weeks

to8)

Fast-trackprojectstartsandcustomertimetobenefit

Developersconcentrateoninnovation,

customer ITfocusesoninternaldrivers

FASTTIMETOMARKET DRIVEGROWTH BETTERUSEOFRESOURCES

© 2015CA.ALLRIGHTS RESERVED.

29 © 2014CA.ALLRIGHTS RESERVED.

EnableandprotecttheBusiness

ADAPTIVESECURITYARCHITECTURE IDENTITYISTHENEWPERIMETER

Balancesecurityandconvenience

47%

Leaderssawrevenueincreaseforsecurity- enabledservices

2015VansonBournestudycommissionedbyCA

30 © 2014CA.ALLRIGHTS RESERVED.

AcceleratingYourOwnDigitalTransformation

HowdoIplanandallocateresourcestoseizetheopportunity?

HowdoIbringnewappsandservicestomarketfaster?

HowdoIdeliveranamazingcustomerexperienceacrossalltouchpoints?

HowcanIsafelyunlockdatatocapturenewmarketopportunities?

Howcansecurityhelpmegrowmybusiness?

HowdoIdeliverrobustapplicationsthatarereadyforscale?

ChiefTechnologyOfficerANZ

@jasonatca

slideshare.net/CAinc

http://www.linkedin.com/in/jspope

ca.com

JasonPope


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