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HR and the Social World Spanning the Digital Divide
| Date post: | 11-May-2015 |
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Education |
| Upload: | arkansas-state-university-small-business-technology-development-center |
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HR and the Social World
Spanning the Digital Divide
Free confidential consulting assistance Free Market Research Information Low cost Training workshops Innovation and technology consulting Website and social media analysis reports For more information visit the ASU SBTDC Website
About the ASU SBTDC
The Challenge for Today’s Business
CEO is NO LONGER Chief Executive Officer….Today CEO stands for :
Chief Editorial Officer
Every Department and Every Manager
Every Business is in the
Media Business
What Is Social Media Marketing?
What is the Challenge?
The Challenge Today?
How do you get found in a universe with:
500 MILLION websites?150 MILLION Blogs
Over 200 BILLION Internet Display Banner Ads every 90 Days?
Meet the Social Media Administrator
Assists Marketing Department Advises C Suite on Social Media/Online Issues Advises Legal and HR
Monitoring Promoting Crisis Management
Functional Areas Blurring
Searching for Top Talent is as much Marketing as promoting your products and services Assess Current Methods – where can online
fit? Target Marketing of “Talent”
Where do they “live” online? Best Channels to make the “connection”
Create the Right “Content” to Connect Scheduling Content Monitoring Activities Legal Rights:
http://storify.com/asbtdc_asu/social-media-and-arkansas-law
Keying on Recruitment Pool
Company Website: Blogging? Facebook Social media Demographics
Twitter YouTube Pinterest? Slideshare Storify.com
Potential Social/Online Networks
2 Sides to the Coin
Ex Employees Venting Zynga
Recruiting Made Simple with:
Encourage all Management and professionals in your organization to join and be active
Status Updates
Think of your Status Updates as Perpetual
Employment AdvertisementsResources and information from Anthony Juliano’s Slideshare
presentation “Linkedin for HR Professionals 2011 NIHRA Annual Conference
http://www.slideshare.net/ajuliano/linkedin-for-hr-professionals?from_search=10
Leverage Your Company Profile
and Post Updates Consistently
Leverage LinkedIn GROUPS
Leverage YOUR Connections
Leverage Recommendations of Candidates
Tools, Tools and More Tools
Monitoring Tools
Listen to the conversations! Read detailed “How To” set up at our storify posts http://storify.com/asbtdc_asu/monitoring
http://addictomatic.com/
https://twitter.com/search
http://www.socialmention.com/
http://www.google.com/alerts
Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience
Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans.
YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites.
Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content”
Tools to Create Content
Storify.com Storify is one of the best platforms that allows users to aggregate and display photos, articles, tweets and other content from across the web.
Paper.li Allows you to curate your favorite twitter, Facebook and RSS sites, writers, etc. into an online newspaper just for your readers.
Tools to Curate Content
Hootsuite.com Buffer.com Tweetdeck.com Facebook Page Scheduler
Read all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners”
Tools to Save Time
Tomorrow? How About TODAY!
Email [email protected] Facebook ASU SBTDC Facebook Page Twitter @asbtdc_asu LinkedIn Herb Lawrence Pinterest: ASU SBTDC YouTube: ASU SBTDC OH…. Or call me (870) 972-3517 Download this Powerpoint for future
reference http://www.slideshare.net/hlawrenc/the-digit
al-divide-hr-and-social-media
Let’s Connect
