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The Digital Gap

Date post: 14-Jan-2015
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Digital technology is transforming our society from an industrial society to a digital society.As individuals - not bound by processes, organization structures and complex decision making mechanisms - we move faster than many companies. A gap between companies and individuals emerges.By understanding individuals' expectations, attitudes and behavior and the changing role of technology, companies can bridge this gap and compete in the digital age.
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DYNAMIC INSOURCING FRIDAY SESSIONS Follow @Cleverwood Use #FridaySession Johan van Mol @johanvm [email protected] The digital gap
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Page 1: The Digital Gap

DYNAMIC INSOURCINGFRIDAY SESSIONS

Follow @CleverwoodUse #FridaySession

Johan van Mol@[email protected]

“The digital gap”

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Governments

Companies

Individuals

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#1 Understand how digital technology changes consumers’ expectations, attitudes and behavior

#2 Understand your strengths

#3 Transform your business to leverage your strengths in this changing environment

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Demanding consumers

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#1 time pressure

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TechnowaiT 1-2-3-Go service

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#2 real-time economy

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In 2013 46% of Belgians will have a smart phone

#3 MOBILE

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50% of smart phone owners use it while shopping. Of which

44% scan bar codes

38% use discount apps

31% checks reviews

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#4 Customization

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The Left Shoe Company

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#5 the Internet of Things

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#6 invisible convenience

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Danske Bank - Snap a photo of a bill, then click to pay

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#7 self-service vs face-to-face

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#8 Information overload

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word of mouth

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#9 simplicity

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#10 Free

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#1 time pressure#2 real-time economy#3 Mobile#4 Customization#5 the Internet of Things#6 Invisible convenience#7 self-service vs face-to-face#8 Information overload#9 simplicity#10 Free

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Cleverwood is a trademark of Fair Wood Ventures sprl/bvba

Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.

Slides will up be there

Pic’s will be here

Summary over hereAnd tweets down here

Thank You

Johan van Mol@johanvm

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