The Digital Spotlight @ Frankfurt

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OCTOBER 2015

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The DIGITAL SPOTLIGHT

FRANKFURT BOOK FAIR 2015


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3

A

fter a decade of change in the publishing industry,

the 2015 Frankfurt Book Fair (which runs October

14–18) marks something of a turning point. As evi-

denced by the changes to the fair’s layout and thetopics and speakers in the fair’s professional pro-

gram, it is clear that the publishing business is in longer in

the midst of a digital transition. The transition is complete.

There’s less talk of talk of digital disruption, and gone are

the tired predictions of the death of print. In 2015, both the

industry and the fair have settled into a new phase. And at

Frankfurt, it is all on display.

“The variables have never been so broad,” observes Mark

Kuyper, the newly installed executive director of the Book

Industry Study Group, noting that publishing today can

involve any length of content, in a growing array of delivery

methods, interwoven with vast amounts of data. “It is excit-

ing and terrifying at the same time,” he says. “So many

options, which ones to choose? How many can you choose?”

More to the point, perhaps, is the question, how do you

choose wisely? At the 2015 Frankfurt Book Fair, you can

hear from an array of industry leaders or meet new partners

in the Business Club. Conferences like StoryDrive bring

together and explore the full range of media now at our fin-

gertips. Demos and discussions at four Hot Spots explore the

full potential that technology has to offer—including a boom

in mobile access. And in the LitAg, another record of number

of agents will trade in an increasingly global market for sto-

ries and ideas.

Whether you’re hurrying from meeting to meeting or just

wandering the halls, try to pause for a moment to take it all

in. Publishing has entered a new era. And the conversation is

no longer about print or digital, Kuyper says—it is about

meeting the needs of the consumer.

A New EraBegins Welcome to the

2015 Frankfurt Book Fair—

and publishing’s next act

OCTOBER 2015 The DIGITAL SPOTLIGHT

B Y ANDREW R ICHARD ALBANESE


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4 www.publishersweekly.com

E-book subscription services have been the subject of

intense interest in North American publishing, espe-cially with the failure of Oyster last month and the

growing pains of rival service Scribd over the sum-

mer. But, before either of those services existed, there

was the German upstart Skoobe. Launched in 2012, Skoobe

is going strong. With mobile reading a hot topic at this year’s

Frankfurt Book Fair, Skoobe CEO Constance Landsberg

offers an international take on e-book subscriptions.

In 2012, e-book subscriptions for popular bookswere barely on anyone’s radar. What made youthink this model was a good idea to pursue?Back in 2012, we were definitely pioneers. Our founders

were evaluating new business models that could cater to

new audiences and expand the overall book market, and,

at that time, subscription services had already started to

establish themselves in other media markets, like the film or

music industry. That was a promising perspective, and today

we know that it was an important step forward. On digital

devices such as smartphones and tablets, many products and

services are competing for the time and attention of users.

We wanted to raise the chances for books against apps, social

media, games, music, film, and more. Today there are sub-

scription services available in many markets all over theworld, and they are gaining more and more relevance for

readers and publishers.

Can you tell us a little about your growth?In Germany, publishers continue to show high interest in

our model. We started out with 10,000 e-books and now

offer more than 140,000 e-books, not only in German, but

also in eight other languages. Our catalogue has been

growing extensively, especially over the last year. Since last

year’s fair, we have added 80,000 titles from more than

1,600 publishers. And we are very happy with the positive

response that we are seeing from customers. The latest

Bitkom study shows that more than a quarter of all readers

in Germany are reading digitally, and more than 16% are

interested in e-book subscription services.

We hear a lot about the differ-ences between the German book market and the marketin the U.S., especially in termsof e-books. What can you tellus about German e-book readers based on yourexperience?

The growth of the German e-book market is still delayed, and

is only slowly catching up with the U.S. market. According tothe German Publishers and Booksellers Association, the sales

percentage of e-books in Germany in the second quarter of

2015 was 5.6% compared to 22% in the U.S. in 2013. In

terms of consumption, the German subscription customer is

very similar to the general German e-book reader. Romance,

thriller, and erotica are on top of their preference list, espe-

cially when they are new to Skoobe. However, reading habits

change over time, and customers start exploring other genres,

like nonfiction books and guidebooks. It happens that Skoobe

has proven to be a great tool for discovery.

In the U.S., much attention has been focusedon Oyster’s recent failure and Scribd, which hadto scale back some of its romance offerings andtweak its model in recent months. I know youdon’t talk about the specifics of your model forcompetitive reasons. But how is the businessend working for Skoobe?Our business model is sound and sustainable. The catalogue

is growing, and all partners who have signed with us since the

start are still on board. Publishers are growing their title base

constantly and are establishing strategies on how best to use

the potential of subscription services. Skoobe is proving to bea great opportunity to market titles, especially from the back-

list, and new authors alongside bestsellers and new releases.

As the overall quality of the catalogue is very high, customers

are eager to discover new authors and genres. Some 80% of

our customers rate the quality of our book catalogue with

“very good” and more than 80% have recommended books

that they have read through the service to others.

At the London Book Fair, Scribd officialsshared some considerable data about their

readers—how much they read, what they read,for example. Are there any interesting datapoints from Skoobe that you can share?Definitely. We are seeing that customers are changing the

way they read. Three-quarters of the books that users read

Skoobe: Subscription E-books

Are Succeeding in GermanyAre e-book subscriptions sustainable?

Yes, says the CEO of a pioneering

service in Europe

OCTOBER 2015The DIGITAL SPOTLIGHT


C ONSTANCE

LANDSBERG


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within Skoobe are books that they say they would not have

been likely to purchase. On average, our users spend 50 min-

utes each day in the app. Approximately 25% buy books

that they have discovered and read on Skoobe afterwards as

physical books, or even as e-books. These are strong indica-tors that Skoobe is indeed extending the book market. We

also see that readers really explore the Skoobe catalogue

before settling on a book. On average they open six books

before they start reading. Interestingly, Skoobe also seems to

impact the overall general media usage of customers. Users

report that they watch less TV and use computers and play

video games less.

Critics point to Oyster’s failure and Scribd’sscaling back as evidence that the subscription

model can’t work. But are they are missing thepoint? It seems to me that the problem forOyster and Scribd was too much demand. Inother words, that readers were reading somuch sounds like a good problem to have, andsuggests that the numbers simply must be better balanced, which of course is part of any businessmodel. What do you say to those who saysubscription e-books can’t work?Subscription services definitely work if they are based on a

sustainable business model. A sustainable model is one

where all parties involved benefit—customers, authors, pub-

lishers, and the services themselves. But we are also con-

vinced that subscription models are a key element to tackle

the challenges facing books and reading in the digital media

age. There is a great risk that reading books will lose rele-

vance compared to other digital media usage. Young users

are constantly spending time reading digitally on smart-

phones and tablets. However, they are focusing on apps,

social media, or text messages. We need to make sure that

reading books stays a priority in young users’ minds, espe-

cially on the devices that they use most. Plus, when one

decides on a media subscription service, there should be theoption to choose books over movies, music, and others. We

think that the greater risk is that people will read less with-

out a good subscription service, rather than that they will

read too much. So readers—and publishers—need attractive

services like Skoobe.

What’s next for Skoobe? Are you planning toexpand or announce any new partnerships?We just launched a new book list feature in our app, which

will help customers to discover new books more easily, and

we are very happy about the initial positive feedback. We’ll

definitely continue to work on making access to our content

catalogue easier. Furthermore, we are working on launching

some exciting new partnerships in the near future—so stay

tuned for more news from Skoobe.


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Mapping the Digital FuturePublishers and solutions providers are busy venturing

into new territories and plotting their digital courses


B Y T ERI T AN

Despite all that has been said and done, full mone-

tization of intellectual property (IP) continues to

be a stumbling block for publishers. “A new trend

highlighting this issue is the outgrowth of new

publishing universes, which is best exemplified

by the growing power of fan fiction,” observes executive

v-p for business development Jane Tappuni of Publishing

Technology.

Thinking Beyond the End ProductFor Tappuni, fan fiction is “a huge and vastly under-reported

segment of the content industries. Some estimates suggest

that a third of all content posted on Tumblr and Wattpad, for

instance, is fan fiction. It is a parallel universe, where fans

themselves take the brands, characters and stories they love,

and remix them for themselves and their fan communities. It

is also a sector that pays scant attention to copyright laws,

apart from the kind of licensed fan fiction that Amazon has

tried to kickstart with Kindle Worlds.”

The way fan fiction takes a piece of IP, chops it up, plays

with it, and distributes it over multiple networks and media,

“is the kind of creative approach to content exploitation that

we have been talking about with publishers for a very long

time,” says Tappuni. “The possibilities opened up by digital

media mean that the book is often only the beginning of the

commercial life of a piece of IP. Yet it still remains the only

focus of many publishers, who find it conceptually and prac-

tically difficult to unbundle the book and sell it as chapters,

or a serial, for instance. Our stance at Publishing Technology

is that the book should be treated as the starting product of

the publishing process, and not the end result.”

Securing Content and Future-ProofingSoftwareBut prior to leveraging and disseminating content, one must

make sure it is secure. For now, the publishing industry has

embraced e-book watermarking as a better alternative to

traditional DRM, says founder and manager Huub van de Pol

of Icontact, the developer of leading watermarking and per-

sonalization delivery platform BooXtream. “This is a trend

that is gathering traction not just in the Netherlands, where

we are based. Basically, end users have been demanding for a

friendlier DRM alternative to Amazon’s Kindle for a while

now. And since Kindle is not available everywhere in the world,

publishers do need to support ePub-based e-books and offer

some kind of content protection. Our watermarking technol-

ogy offers these publishers a simple yet enriched solution.”

Software also needs to be future-proofed in terms of func-

tionality and technology. Says founder and CEO Knut

Nicholas Krause of KNK Business Software, “The structure

of modern publishing software systems needs not only to be

suitable for current demands but must also be highly adapt-

able to future changes in publishing paradigms.” Given that

publishing markets are becoming more niche-oriented,Krause finds that “the number of media formats to be served

has increased exponentially. Productivity and process opti-

mization is therefore crucial. On the other hand, CRM

systems are in high demand as direct customer relationships

become increasingly important. Support for digital subscrip-

tion-based business models and streaming content, for

instance, is getting a lot of attention, and this has impacted

all areas of the business including rights and royalties.”

Krause points out that consumers are now requesting

products that can be bundled together based on their prefer-

ences and then made available instantly at point of purchase.

“So the interaction between publishing software system and

e-commerce platform needs to be seamlessly efficient. This

has publishers rethinking their software and platform needs

and solutions.”

Embracing and EnhancingE-learningMeanwhile, digital education courses, platforms, and appli-

cations for mobile devices are becoming mainstream,

observes CEO Kuba Pancewicz of Young Digital Planet. “In

fact, technology has become education’s ‘daily bread’. What’s

crucial in today’s education is the ability to measure learningoutcomes and increase efficiency in teaching, and that has

been made possible by new technologies and specialized

analytical modules.”

Pancwicz adds: “Moreover, modern education is not about

theory but about putting knowledge into practice. It is about

relevancy with more emphasis on social skills—collabora-

tion, teamwork, responsibility, and communication—as well

as self–awareness and digital literacy. It is also about the

methodologies such as project-, problem-, and inquiry-based

learning, problem solving, critical thinking, and student-cen-

tred approach.”

For Uday Majithia, assistant v-p for marketing and presales

at Impelsys, “more publishers are looking into becoming

educators.” He adds: “This applies to professional medical

associations as well as STM publishers, who clearly have the


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right content, learning modules and CME [continuing med-

ical education] courses. Many have successfully built new

product lines from existing content to offer online courses. I

am also seeing increased interest in big data and adaptive

learning, where publishers with mature digital strategies aremoving ahead with initiatives in these areas.”

Juggling Investments and ReturnsHowever, publishers do require sizable investment in migrat-

ing their content to newer technologies, standards, and

solutions, adds Majithia of Impelsys, pointing out that “the

technology adoption and utilization gap between tech-savvy

publishers and the smaller, not-so-digital publishers is grow-

ing bigger, and this makes it a challenge for traditional print

publishers to make their mark in the digital world.”

Publishers also want to save costs without sacrificing beau-

tiful and interactive content, and they want the ability to do

this easily and quickly in-house, says business development

director Achille Coenegracht of France-based Aquafadas.“They also want tools to market their content, improve SEO

of their apps, and create viral content. Publishers are looking

to make their digital textbook content interactive, add content

to existing app quickly and easily, follow student progress

within the app, distribute content easily, and create content

automatically and modify it in real time.”

The following pages highlight what some companies are

offering in the digital space, and include further thoughts on

market trends.

AquafadasWith a complete publishing system that rivals that of Adobe,

Aquafadas’s automated solutions, user-friendly enrichment

tools, and innovative app templates have powered thousands

of native mobile apps that reached over 15 million end-users

worldwide. A part of Rakuten, Aquafadas has more than

12,000 publishers using its tools for content creation, distri-

bution, and management, including Mondadori, Flammarion,

Shueisha, Hong Kong Open University, and the University

of Shanghai.

Bayard’s J’aime Lire Store, for instance, uses Aquafadas’

next-generation e-storefront, which collects and promotes

Bayard’s digital content in one place, and offers customizable

banners, categories, user accounts, and in-app purchases.

“Bayard now has the most innovative and successful app to

encourage kids to read. The results speak for themselves: for

every single book sold in the stores, Bayard sells 10 throughthe app; 25% of its buyers purchase through the app, account-

ing for 70% of its total sales; and 65% of Bayard sales is from

books featured in the app,” says business development direc-

tor Achille Coenegracht, adding that the Bayard team can

create enriched children’s books without any coding knowl-

edge through a click of a button.

Meanwhile, Spain’s Edinumen uses Aquafadas tools to

create digital workspace Hola Mundo. “Teachers can share

interactive e-textbooks with their students, work on it in the

classroom, and track student progress in real time. Students

can easily access the e-textbooks on PC, Mac, mobile or

tablet, and work on the e-textbooks themselves using the

tools available in the reader, such as bookmarks, clipping,

comments, and notes”, adds Coenegracht, pointing out that

Edinumen team can create the interactive content in-house,

set up digital stores for different platforms, and even repro-

duce the content to sell as a white-label service.

For Sesame Street S’More app, the Sesame Street team uses

the 50-plus innovative enrichments provided in Aquafadas’

InDesign plug-in to create sophisticated e-learning content.

It was the first mobile app produced inhouse by Sesame

Street, and it has interactive plays, games, stories, puzzles,

rhymes, read-aloud narration, music, and videos.

The education enrichments, says Coenegracht, are com-

patible with Tin Can xAPI, and enable a multitude of

interactive quizzes and tests as well as functionalities that

allow note-making, annotation, bookmarking, clipping, and

hyperlinking directly within the digital book.

Visit Aquafadas booth B79 in Hall 4.2 for more informa-

tion, or attend the following talks on October 14: “How the

Learning Experience is Evolving with Digital” with a case

study on Edinumen/Cambridge University Press at 10 a.m.

in Hall 4.2’s Hot Spot Education, and “How Publishers

Integrate Apps into Their Business Strategy” with a look at

French publishing giant Eyrolles, in Hall 4.0’s Hot Spot

Publishing Services at 1:15 p.m.

DiTech Process SolutionsA business partner of Typefi Systems since 2013, DiTech is

always about helping clients to have the fastest turnaround

using the latest technologies, says founder and CEO Nizam

Ahmed. “Take Typefi: it generates both print PDF and ePub

files with just a click of a button using inputs such as Word,

Google Docs, CMS databases and XML files. This super-fast

process allows us to produce more typeset and ePub pages

than ever before, and such efficiency has attracted several

leading publishers to work with us.”


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Better and faster networks coupled with newer mobile

devices have upped the ante for publishers and digital solu-

tions providers. “A shorter turnaround time at a reduced cost

with no compromise on quality is something that publishers

demand from solutions providers. If a 500-page book previ-ously took seven to 10 days for typesetting, the demand is

now for the same output quality within four days. So we have

to employ the latest technologies—or partner with those with

the right technologies—to improve productivity and reduce

production costs while delivering high quality standards,”

explains Ahmed, whose team also offers fixed layout ePub,

read-aloud conversion and interactive ePub processes besides

conventional solutions.

Ahmed adds: “We work on restoring or retaining old hard

copies as well turning them into PDFs or ePubs for posterity.

We also cover niche areas such as converting text into Braillefor the visually impaired. We are a one-stop shop for publish-

ers big and small.”

For one German publisher, for instance, his team converted

27,000 pages of German and Dutch within two weeks. “The

pages with Greek characters and MathML images were

challenging but our team developed inhouse automated tools

to speed up the process. We are now generating 40,000 to

50,000 pages in the same two-week period while maintaining

the high quality output,” adds Ahmed, whose team converted

more than 200 old videocassettes containing educational

materials into DVDs for an Australian university. “The clin-

ical clean-up of the old videocassettes was tedious as most of

the quality was bad.”

In another project, this time for a U.K.-based publisher, the

challenge involved converting its existing eight exam series

into interactive ePub format. “The fill-in-the-blank, true-or-

false, multiple choices, drag-and-drop, and all sorts of

quizzes had to be made interactive and user-friendly. With

the new format, students are now able to work on the series

on iOS and Readium, and check their performance immedi-

ately,” explains Ahmed, who is at booth E5 in Hall 4.0 to

provide more case studies and information about DiTech.

Enthrill

Enthrill has been quietly working

away at its goal of creating a new

sales channel for publishers. In

2014, it rolled out Walmart’s first

e-book program, and Enthrill has

been adding retailers to its distri-

bution through its unique e-book

gift card program since then.

“Enthrill is now distributed in over 3,100 retail stores in

Canada, including Shoppers Drug Mart, Safeway, Sears, and

of course, Walmart. Contracts are already in place to double

that number in 2016, and we are actually working on expand-

ing into 90,000 retail stores by the end of 2016,” says

co-founder and CEO Kevin Franco, adding that his team has

learned a lot about what customers are looking for in a e-book

gift card product, and “has fine-tuned our offerings after

several iterations and improvements to Enthrill services.”

Since Enthrill delivers to any reading device regardless of

its platform, it is able to work with various loyalty programsto offer their members e-books in exchange for points or

miles. “We are working with programs such as Air Miles,

whereby their members can redeem for gift cards in the

Enthrill system, and download the e-book to any device they

choose,” adds Franco.

Customers look at Enthrill program for giving e-books, and

not to purchase for themselves, says Franco. “This means that

title-specific e-book gift cards do not resonate with the pur-

chaser. They would much rather purchase a specified amount

of gift card, and let the card recipients choose the titles for

themselves,” says Franco, adding that “since giving a book isthe best gift of all, we make it possible to give e-books without

worrying if it will work on the recipient’s device—ours work

on every device that is available out there.”

Challenge-wise, Franco says, “we are constantly at war

with the clock. As a physical consumer product, it takes us

six months to iterate our product, which means that a signif-

icant investment is required just to operate while we learn

something, act on it, and get it into market.”

Proliferating the distribution of e-books and giving pub-

lishers alternate paths to the market, remains the biggest goal

at Enthrill. “Publishers that are interested in expanding their

reach and sales should be working with us as Enthrill has

proven to be effective in increasing the number of customers

redeeming gift cards for e-books on our platforms,” says

Franco, who will be at Frankfurt to provide additional infor-

mation on Enthrill. Do email him at kevin.franco@enthrill.

com to schedule an appointment.

Icontact

New tools and add-ons are making BooXtream even more

attractive for a wider audience. “In Frankfurt, we will intro-

duce two ready-to-run plug-ins for WordPress/WooCommerce

and Shopify, two of the world’s most popular e-commerceplatforms. With these plug-ins, clients can easily use the plat-

forms without having to incur software development costs,”

says Icontact founder and manager Huub van de Pol, who

will be at booth D40 in Hall 6.2 to provide the plug-in demos.

“These plug-ins provide a big step forward in expanding

our already large customer base,” adds van de Pol, whose

company developed flagship product BooXtream five years

ago. This summer, the BooXtream Web service watermarked

millions of e-books in only a couple of weeks, with some-

times more than six transactions per second. “Our scalable

platform with distributed servers around the globe handles

such volume perfectly. From our perspective, e-book sales

are still rising and not plateauing at all.”

Installations of BooXtream and its tools have been taking

place much further than Amsterdam, where Icontact is


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Preschool education is becoming more and more accessi-

ble, yet the United Nations experts stress the significance

of qualitative aspects regarding educational resources and

teaching methods. The need for quality content is direct-

ly proportional to constantly rising pre-primary enrolmentrate. Additionally, publishers need to face the fact that poli-

cy-makers underline the importance of ICT literacy as one of

the fundamental skills required by modern society.

Technology – a daily reality

Apparently, mobile devices have already become an insepa-

rable part of our being. Children become proficient tablet us-

ers much sooner than they can cope with tying up their shoe

laces. The key is to take advantage of this situation and use

the digital channel wisely to encourage kids to put a bit more

effort into their shoe laces issue. It is feasible as long as multi-

media content is authenticated with good methodology. Thedigital aids must be friendly both to kids and the grown-ups,

preserving balance between tradition and innovation. Edu-

cational technology has a unique potential to facilitate the

teaching of 21st-century skills beyond foundational literacy,

focusing on competencies (critical thinking, creativity, col-

laboration and communication) and character qualities

such as persistence, adaptability and curiosity. The sooner

the above-mentioned qualities are stimulated, the better the

results of the educational process.

In search for hugh quality resources

Kindergarten teachers living in exactly the same environ-ment as their pupils are also immersed in the world of tech-

nologies. They still face various problems of their pupils

such as attention deficit, which is typical of preschoolers or

behavioral, social and emotional challenges, which today

also need some extra consideration and work. Facing the

fast changing and developing world with a growing number

of children with special needs, a wider and wider spectrum

of teachers need some support and tools enabling them to

work with children from different environments, with diverse

capabilities and cultural or ethnical origins. They are one of

the most creative groups and cope very well but, as we can

observe, they are overloaded with extra effort they have to

put into preparing classes and making up interesting aids for

kids.

They do search the internet for inspirational rhymes, songs

or any sort of activities focused on diverse skills enhance-

ment. They are aware of the deep abyss of the virtual library,

yet they feel their time is devoured by endless hours spent

in front of the screen in search of high-quality educationalcontent.

The reversed methodological approach

The clue of using IT tools does not lie in one-to-one digita-

lization of content. It is far more than a multimedia presen-

tation and mundane push-and-play exercises. What would

guarantee kids’ engagement and progress is full interactivity,

top graphic design and a loveable leading character, which

communicates with them and reverses the roles of ‘master

and student’. Such a reversed methodological approach is

used in the Early Years Curriculum and guarantees a suc-

cessful incorporation of the latest trends in early childhoodeducation.

Facilitating education process

Fundamentally, the role of the teacher shis towards a pro-

cess facilitator. Children start taking an active part in the pro-

cess and instantly show what they’ve learnt, which ensures

both engagement and fun. This method is in line with brain

friendly learning theory and allows teachers to stand back

and have more time to observe children. The method is not

about one way knowledge transmission or pure entertain-

ment. It is about letting children express their feelings, pres-

ent their ideas and discuss their viewpoints with peers andthe teacher. Only in such circumstances can the right level of

attention and engagement be attained – when children are

fascinated and eager to explore the subject themselves.

Young Digital Planet - the bridge to technologies

Young Digital Planet education experts will give you more in-

sight into this method and the new solution. Having success-

fully implemented digital content into the Slovak preschool

market, we believe the next generation of html5 content

coupled with the comprehensive guidelines for teachers will

make a complete solution addressing publisher’s needs.

www.ydp.eu

Educational content for

preschoolers – how to twist

technology into more effec-tive teaching

by Young Digital Planet, Hall 4.2, C67

promotional


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located. Black Inc Book, which won the 2015 AustralianBook Industry Award, for instance, integrated BooXtream

in their Drupal-based e-bookstore in just a couple of days.

“Our free API [application programming interface], the

software samples, and free test account made the implemen-

tation easy, not to mention affordable,” adds van de Pol.

Another client, the International Bureau of Fiscal Docu-

mentation, which is the global tax expert, uses BooXtream

not only for their e-bookstore, but also for the KPMG

Corporate Tax Handbook that they publish and produce

annually. BooXtream batch mode is used to watermark and

personalize all copies of the handbook, thus giving the freelydistributed corporate publication a unique feature.

Several independent e-bookstores such as PeruBookstore,

Tienda Books, Verso Books, and eLibris use BooXtream

technology not only to watermark every e-book transacted

through their sites but also as a repository, distribution, and

downloading platform.

“Keeping up with the expanding ePub standard is a prior-

ity. BooXtream must be able to process any e-book, regardless

of the type of tools used to create it. We also need to cater to

the needs of new consumers such as self-publishing

authors with simple and ready-to-run solutions.

And, as one of the pioneers in the e-book water-

marking industry, we have to offer the best value

and technology so that builders of e-commerceplatforms will choose to adopt BooXtream rather than build

their own system,” says van de Pol, who will present “The

Benefits of E-book Watermarking over DRM” on October

15 at 11:30 a.m. in Hall 6.2’s Hot Spot Digital Innovation.

ImpelsysToday’s readers “expect content that they can rely on for all

their learning needs, with embedded ancillaries, interactive

exercises, simulations, and assessments,” says assistant v-p

for marketing and presales Uday Majithia. “Content has

evolved, and e-books offer more than a linear reading expe-rience. This convergence of reading and learning has given

publishers tremendous opportunities to build new product

lines focused on learning delivery. Our flagship product,

iPublishCentral, has also evolved to support publishers—


The digital future is uncertain, but don’t let paper hold you down. Unfold your potential and bring your content to life with a tailored solution from our full spectrum

of extensible software and industry services. Visit Publishing Technology in Hall 4.2 (L35) and Hall 6.2 (B28) to learn how we can transform your business.

publishingtechnology.com/frankfurt@publishingtech


15/32

15


and their users—with an engaging learning experience

through all-inclusive smart content on a single platform.”

iPublishCentral 6.0 now offers mobile-adaptive portal

design templates with improved usability, and smoother

interface for online and offline access. It fully supports ePub3to enable embedded interactive ancillaries, media files, quiz-

zes, animation and much more. At the same time, it provides

geo-restriction of sales to go with geo-pricing, multilanguage

portal support, and language localization on apps. Impelsys’s

engineering and R&D team also added R2L (right-to-left)

language support for content and user interface.

Another new feature of iPublishCentral is its cloud-based

services. Explains Majithia: “Some of our publishing clients

have been asking for features to extend their existing solu-

tions, and so we have made several modules within

iPublishCentral and KnowledgePlatform—our content andlearning delivery platform—accessible through APIs. Basi-

cally, this cloud-based service-oriented architecture allows

publishers to plug in, use, and integrate individual modules

that we offer, from Readers to DRM to Analytics.”

KnowledgePlatform continues to offer rich XML-driven

content while supporting both PDF and ePub readers. “With

the cloud services, we have seamlessly combined CMS and

LMS solutions under a single platform to align Knowledge-

Platform to our emerging philosophy where reading and

learning go hand-in-hand,” says Majithia, who has seen 15

publishers from South America—a new market for Impel-

sys—signing up for iPublishCentral.

“We have added four adopters from East Asia while

strengthening our presence in North America and Europe.Our platform is becoming a truly global solution,” adds

Majithia, whose team recently replaced an aging platform

used by a leading South American STM publisher with an

adaptive and scalable solution based on iPublishCentral to

support changing user demands.

The team also built a next-generation learning solution

using KnowledgePlatform for a medical association. “We

designed and created specifications for their HTML-compli-

ant SCORM courses to offer adaptive learning experience

online and offline,” says Majithia, who is at booth J55 in Hall

4.2 to provide more case studies as well as demos of iPub-lishCentral and KnowledgePlatform.

Inkubate

Version 2.0 of Inkubate has arrived! For writers, there is

tweet-like PitchIts to advertise their works to agents, edi-

tors, and publishers (AEPs) within the Inkubate network.

“A writer can send a PitchIt message with attached profile,

excerpt, and synopsis of their unpublished manuscript,

which is stored within the Inkubate platform,” explains chief


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knkPublishing

Inspiring Publishing Software


17/32

Realize your visionwith exible

publishing software

Hall 4.0 stand F1


18/32

marketing officer David Bass. “A PitchIt message is mapped

to AEPs who have similar genre interests to the writer who

is creating the message. So there is a high degree of correla-

tion on the subject matter between the two sides.”

For AEPs, the newly launched predictive analytics tool

MarkIt can be used to “determining which titles they are

looking at acquiring could sell well by comparing their best-

selling titles with our database of Nielsen BookScan’s top

100 list over a 12-month period,” explains Bass, adding that

publishers are very excited about the predictive outcomesfrom MarkIt “because we are confirming one additional level

of data for them about the content they have either acquired

or looking to acquire.”

Facilitating communication between the two user commu-

nities—AEPs who are discovering new writers, and

interacting with them—is the biggest challenge, adds Bass.

“We want both sets of users to have the best tools for collab-

orating with each other based upon search-and-content

analytics outcomes that are presented to them. So we want

to continue improving the tools to locate unique content from

the writers. On the other side, we want to make sure authors

are able to know that AEPs are looking at their profiles and

titles.” Fostering this type of discovery, collaboration and

content analytics, Bass says, “has motivated Inkubate to keep

improving its platform.”

Another goal is to ensure that everyone who uses Inkubate

recognizes that it is not a “display site” even though it enables

authors to upload and display their content. Bass says: “We

are much more about solving the management of content

once it is discovered and considered to be valuable to the

AEPs. We want to make the slush pile process less of a hassle,

and provide AEPs with different ways to organize and com-

municate with authors they want to acquire rights from, andwith their publishing colleagues about it.”

Discover more about Inkubate 2.0 at its booth H31 in Hall

4.0. Or visit inkubate.com to use the platform at any time,

or to schedule a meeting for demo on its software and tools

at the fair.

KNK Business SoftwareThe only Microsoft-certified publishing software in the

world, KNK Publishing from KNK Business Software offers

full publishing functionality for print, online, and mobile

publishers. Its customizable and scalable modules cover

areas such as asset management, multichannel publishing,

order-to-cash, e-commerce, subscription, logistics and ware-

housing, rights and royalties, cash flow management and

business intelligence. Currently, some 150 publishers in


Where

Innovative Content &Technology Meet Advanced

Learning Design

Hall 4.2 | Stand C78Hot Spot Education

www.learningmate.com

Accessibility

Compliance

a s s e s s

m e n t s

Authoring Tools

content

development

data & analytics

editorialservices

Engineering& ArchitectureDevelopment

H

T M L 5

InstructionalDesign

I n t e r a c t i v e

M e d i a

mobilelearning P

r o j e c t

M a n a g e m e n t

Quality Assurance


19/32


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North America, Europe and Asia

use KNK Publishing.

“One of the modules, KNK inte-

gration platform, is a middleware

that easily connects with onlinebookstores, distributors, aggrega-

tors, and other third-party

products and suppliers that sup-

port old technologies—iSeries/AS400 software, for

instance—as well as those utilizing the most modern Web-

based services,” says founder and CEO Knut Nicholas

Krause, whose company is headquartered in Kiel, Germany.

“The platform’s high-end solution is Microsoft BizTalk,

which is most appropriate for publishers with small IT

departments.”

KNK Publishing, explains Krause, has a different architec-ture compared to products from competitors such as

Klopotek and SAP. “Our solution offers publishers a con-

tent-based architecture with flexible metadata management

that can be easily customized for any new media product type

and format. It also allows a new contract structure that sup-

ports innovative paid content models, and analyzes the

economic success of new leads and existing customers.”

Royalty contracts on KNK Publishing, for instance, are

generated through a single-source content platform. “This

means that the publisher can sell different and complex bun-

dles, and yet easily create annual royalty accounting for

different media types and formats,” says Krause, whose team

recently installed KNK Publishing at Florida-based A Beka

Book and Montreal-based French language publisher TCMedia Livres (formerly, Cheneliere). Last December, Royal

Boom Publishers, one of the biggest educational players in

the Netherlands, became the country’s first publisher to

install KNK Publishing.

For TC Media Livres, the team also installed two additional

modules: KNK Workflow (to support complex authorization

processes within the company) and Jet Reports (a tool to

create business intelligence reports for inhouse data-crunch-

ing and analysis).

As for Condé Nast Japan, modules such as business man-

agement, financial accounting, bulk sales, and groupreporting were installed. At Bastei Lubbe, Germany’s

third-largest trade book publisher, where its editorial and

production departments have already used KNK Publishing,

a new CRM module was recently added to enable direct

connection with their readers.

Visit booth F1 in Hall 4.0 for more information on KNK

Publishing, or register at knkpublishingsoftware.com to

attend a 20-minute software presentation, which will be held

at 10 a.m. on the first three days of the fair.


Detailed and intuitive

Any Agent.Any Organisation. Any Title.

Does your current rights

system report on this quickly?

THAT’S WHAT YOU NEED IN A RIGHTS MANAGER.

There is a better way!

For a demonstration or just a conversation

come and meet us on Stand J94 in hall 4.2


21/32

LearningMateHelping clients to fast track their product development and

reduce their upfront investment has led LearningMate to

build ACE (Assessment and Content Engine), QuAD (Ques-

tion Authoring and Assessment Delivery Tool), GoClass, andFrost. “Clients use our tools for a fraction of the cost it would

take them to build their own or license from a third-party

vendor,” says CEO Samudra Sen, adding that the tools are

“enablers” or “accelerators” to maintain client’s competitive

advantage.

A midsize nursing and health sciences publisher, which

urgently needs an adaptive platform allowing personalized

learning experiences, for instance, turns to ACE. “The entire

development and time-to-market took less than a year, and

today, 30,000 students are using the publisher’s ACE plat-

form, which has extensive reporting with powerfuldashboards and analytics to drive better student learning

outcomes,” explains Sen, adding that the highly flexible and

scalable ACE allows the publisher to roll out multiple prod-

ucts simultaneously.

As for QuAD, it has already been used by some of the

biggest publishing houses in the world to generate more than

a million questions. Prior to implementing QuAD at one

major K–12 and higher education publisher, the Learning-

Mate team took on a consulting exercise to understand thebusiness needs, develop the roadmap, evaluate the applica-

tion landscape, and finalize accessibility guidelines. “We

developed more than 6,500 interactive test items in disci-

plines such as language arts, mathematics, geography, and

English. In order to fast track the development process, we

also developed over 200 templates. We are currently author-

ing another 40,000 test items to add to the existing 100,000,”

says Sen.

GoClass, which won the platinum award at the 2013 IMS

Conference, on the other hand, is a mobile teaching app that

redefines the boundaries of computing in the classroom. Ayear ago, one K–12 publisher selected GoClass as the engine

for their flagship intervention product in Literacy, allowing

instructors to teach on a one-to-one computing environment

with differentiated instruction. GoClass is now used in 170

districts covering 356 schools and 24,000 students in the U.S.

As for Frost, it allows content authoring and previewing

on the fly, thus providing the ability to quickly create inno-

vative and flexible interactive teaching materials. Two major

publishers are currently beta-testing Frost, which supports

21


Stand out. www.oksgroup.com

Providing customized print and digital

solutions to a global clientele of academic,professional, healthcare and legal publishers.


22/32


both drag-and-drop and XML edit modes.

Attend “From Educational Analytics to Innovations in

Print” session on October 16 at 12 p.m. in Hall 4.0’s Forum

Production in Publishing, where v-p for enterprise solu-

tions Amit Soman will provide even more case studies onlearning and analytics. Or visit booth C78 in Hall 4.2 for

more information.

MPS LimitedThe need to enable faster time-to-market through automa-

tion and efficient workflows has seen MPS adding many

features to its flagship DigiCore platform. The DigiComp

automated composition engine, for instance, now supports

InDesign Server while its configurable QA tool has been

rolled out for automated output validation in exception-based

routing. Its XML review and editing tool DigiEdit, on theother hand, has additional math editing GUI and enhanced

functionalities for copy editors. “We have also rolled out a

Rights and Permissions Management module within Digi-

Core for managing permissions for text and images,” says

senior v-p for technology Narendra Kumar.

As for cloud-based MPSTrak, it now offers reminders and

notifications management, user personalization, audit trail

management, mail processing from external servers, and

integration with the Rights and Permissions module.

MPSTrak is gaining momentum and maturity with each

implementation. At a leading STM society, where a 12-year-

old desktop-based system had functioned as the main

production tracking and management tool, MPSTrak is now

implemented to manage the 70-plus journals that are avail-

able online and in print. “An XML Editor now offers authors

online proofing capabilities while custom-built Web-based

APIs provide real-time

integration between

internal and external

systems such as those

at their aggregators

and online book-

stores,” adds Kumar.With a leading medical publisher, the implementation of

MPSTrak with features such as scheduling, work task track-

ing, reporting, and online content editing, is about “reducing

operational costs and production lead-time while increasing

process transparency to stakeholders and authors,” explains

Kumar, whose team also implemented MPSTrak and Digi-

Core at an Australian publisher to facilitate seamless online,

mobile, and offline product channels.

Publishers are striving to enhance their viability during

these uncertain times of shifting business models, and are

seeking more than just lower costs from their suppliers. For

CEO Rahul Arora, the fundamentals of the MPS business are

no longer driven by wage arbitrage, but are balanced by its

contribution towards the revenue side of the publishing.

“Today, we have deeper collaboration with publishers in the

areas of product development, platform improvement, and

richer analytics. Also, our vision is to have our entire services

business be managed through MPS platforms that are either

integrated with existing publisher systems and/or used by

publishers through a ‘Platform as a Service’ model. We pos-sess technology capabilities to not only address the

conventional segment, but also to create technology-inten-

sive platforms for smaller publishers”.

Arora and his team will be at booth N10 in Hall 4.2 to

provide more information and demos on MPS’ suite of plat-

forms and services.

OKS GroupThe focus of OKS Group, says founder and CEO Vinit

Khanna, is on “helping clients to expand and monetize their

digital offerings, from e-books and journals to digital class-room products.”

And this is where the group’s cloud-based workflow plat-

form e2e comes into the picture. “The updated e2e actively

solves client challenges, namely in eliminating the cumber-

some, single-threaded process of file transfer, typesetting,

and corrections. It offers the efficiencies of true collaboration

and online communication, and more autonomy for authors,

thus resulting in greater speed and accuracy,” says Khanna,

adding that “from a collaboration and cost standpoint, e2e

is ideal for Open Access publishers, and incredibly helpful

for the others”.

Among the advantages of

e2e are: platform indepen-

dence (requiring no local

software installation); an

integrated math editor; cus-

tomized client rules defined

upfront; zero reliance on

conventional typesetting to

generate structured content, create pages, and incorporate

corrections; and the ability to realize significant cost savings

while taking advantage of parallel product deliveries in

XML, HTML, PDF, and ePub3.Flexibility, says Khanna, “is a key feature. The bottom line

is that e2e is a single platform that can easily support multi-

ple outputs. It streamlines workflow with lower risk of

introducing errors, which means a higher quality result at

reduced cost and faster turnaround times to the publisher.”

OKS Group is well positioned to work with European

customers offering digital classroom as well as traditional

print products, Khanna says. “We are proud of our translation

capabilities, and our ability to serve clients in their local lan-

guage. We are especially happy to be in Frankfurt because of

our strong teams supporting the German, Dutch and Swedish

speaking markets. We give each client the customized solution

they need, from compliance with their platform specifica-

tions—for Bookshelf in the Netherlands, for instance—to

project management and client support in their language.”



23/32

The clean proof that science needs. Now.

Demo of Proof Central, an elegant way to proof STM content and page, at M90. Hall 4.2. October 14 - 18.

To preview, visit hp://www.tnq.co.in/proofing.html

Special TNQ Event: Single URL Publishing. 16:30 - 17:00 hours. October 16. Hall 4.2 L101. White Paper at

hp://www.tnq.co.in/tnqfrankfurt2015.html


24/32


While STM has always been among the group’s strengths

due to its ability to handle complex formulas and layouts,

there are many other services that the team can provide.

“Our staff is trained to find sellers of pirated content. We

offer graphic, editorial, and data services. We work withclients to identify opportunities to repurpose, digitize and

monetize older content. We research rights and permissions.

Our clients understand that the way to succeed is to have a

comprehensive strategy and the ability to execute it, and we

have the tools, experience, and knowledgeable resources

to deliver exactly that.”

Contact [email protected] to fix an appointment

to discuss your projects with OKS Group team members from

Germany, Sweden, and India.

Publishing TechnologyLast month, Publishing Technology launched a midtier solu-

tion IngentaDrive for publishers who are looking to host

their own branded site using standardized technology but

without the considerable investment in time and bespoke

software development. “IngentaDrive offers the best of our

specialized solutions such as user-tested templates, self-ser-


A content-centric approach is the key to resolving accessi-

bility issues for publishers, says Kevin Burns, senior v-p of

content solutions. “Words and images—particularly images

with rich, descriptive metadata—are almost all inherently

digital today. By authoring or converting this digital source

data to a structured, machine-readable format, publishers

can have content in multiple outcomes, including NIMAS

[National Instructional Materials Accessibility Standards],

economically, and even profitably.”

All four major specialized output formats for accessibil-

ity—Braille, large print, audio and digital text—follow

predictable rules and logic. “So a structured ‘master file’

approach is used to create the content once, and output it

as needed in as many formats as required, with minimal

manual intervention,” adds Burns, pointing out that

NIMAS, an XML-based specification for organizing and

structuring textbook and other educational content, is the

format of choice.

At Cenveo, the input for NIMAS projects is often a com-

bination of Word files, hard copy, PDFs or XML as well as

existing metadata for each textbook, says business manager

Yogesh Jedhe. “We use robust transformation technology

tools to extract data from input files, apply or edit XMLtags, and process and tag image files. These steps parallel

the process of creating XML files for print production. Then

our content analysts make sure that the elements requiring

detailed human judgment, such as image descriptions, are

properly created. Finally, our team validates the XML file

against the NIMAS schema and a series of business rules,

which are designed to check the file beyond basic NIMAS

compliance.”

Jedhe and his team also work with clients’s subject mat-

ter experts to make sure that image description fields are

populated with text that truly help visually impaired stu-

dents. “Elements such as math equations must be captured

accurately and effectively to convey information to the

visually impaired.” So far, the team has converted more than

2,700 books for educational publishers big and small.

Reiterating the importance of creating great NIMAS files

instead of “good enough” output, Burns says: “All too often,

budget constraints lead conversion teams to choose the

easiest and cheapest way instead of doing the right thing to

create a good NIMAS file. But successful NIMAS conver-

sions must include accurate comprehension of visual design

elements used in print. Without a certain level of visual

literacy—such as the use of sidebars, bullet lists or call-

outs—the resulting NIMAS output will lack the granularity

and nuance of its printed counterpart.”

Long description for images, which is a NIMAS require-

ment for any visual element in a printed textbook, is often

an issue. Published captions or call-outs are not truly mean-

ingful for someone visually impaired if these are just copied

and pasted from the print version. So those creating the

NIMAS file must have an understanding of the subject in

order to create additional content that really make images

accessible to the print disabled.

The long descriptions for images are also vital to making

content usable, and discoverable, down the road. “Having

content—especially nontext content—that is easily discov-

erable is exactly what things like long descriptions inNIMAS files are all about. Discoverability and content

repurposing may well be the financial driver for managed

content practices that will, as a side benefit, result in better

NIMAS files,” adds Burns, pointing out that with mobile

devices becoming better in conveying sound, large print and

even tactile data, the potential for accessibility increases.

“With NIMAS, there is savings, and even profitability, if a

publisher’s content is more broadly discoverable and easily

repurposed while avoiding the need to recreate it for each

new project.”

Executive v-p for global content services Atul Goel will

be at Frankfurt with sales and marketing director Marion

Morrow. Email [email protected] to schedule

an appointment for demos on Cenveo’s myriad services.

Tackling Accessibility and NIMASChallenges at Cenveo Publisher Services


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vice management system, modern responsive design, andstandard third-party integration,” says marketing manager

Mike Groth, whose team will provide daily demos on Ingen-

taDrive and Ingentaconnect services at 11 a.m. from its booth

with PCG (Publishers Communication Group), a division of

Publishing Technology, in Hall 4.2 L35.

The well-established Ingentaconnect platform, says Groth,

recently added 5,400 new titles from the British Library,

available via its Document Supply service. “With Ingenta-

connect’s user base of over 25,000 registered institutions in

170 countries along with a built-in network of library dis-

covery partnerships, this increases the discoverability ofBritish Library content to a new global audience,” says Groth,

whose team has just implemented a new publishing platform

for the Society of General Microbiology, the largest such

society in Europe. It brings together 55,000 articles from six

journals, and employs the best features of Pub2web technol-

ogy and third-party integrations such as Figshare. Meanwhile,

PCG has partnered with Japanese publisher Meteo to bring

its database of otherwise inaccessible medical content to

America’s academic and medical institutions.

At Frankfurt, Publishing Technology will unveil a cloud

version of Product Manager title management solution, which

is a part of the advance enterprise system. Initially configured

for one of the world’s largest trade publishers to manage their

IP globally, the app enables easy aggregating, bundling and

monetization of print and digital assets by applying flexible

business models. The SaaS version of Product Manager, adds

Groth, “removes barriers between different business func-

tions, ensuring everyone in a publishing organization is

editing and using the same data.” Daily demos on this cloud

version are held at 12 p.m. at its Hall 4.2 booth as well as from

Publishing Technology’s main booth in Hall 6.2 B28.

PCG managing director Melissanne Scheld will chair

“What Is a Publisher Now? Lessons from the Classroom”roundtable at 2 p.m. on October 14 in Hall 4.2’s Hot Spot

Professional and Scientific Information. Then at 4 p.m. in

Hall 6.2’s Hot Spot Digital Innovation, executive v-p for

business development Jane Tappuni will speak at “Mickey

Mouse to Minecraft: Licensing Children’s Brands”. On the

following day, executive v-p for product strategy Randy

Petway and Helen Sun, CEO of Publishing Technology

China, will be discussing about “Open Access: The Next

Wave” in Hall 4.C’s Concorde Room at 9 a.m.

SourceHOV and Rule 14SourceHOV will launch two new products at Frankfurt this

year. One of them is known as Jet, which is an automated

metadata extraction for academic publishers. “By applying

machine learning, natural language processing, and mathe-

25



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matical modeling to content, manual intervention is

completely removed,” says senior director of editorial ser-

vices John Sollami. “This provides immense speed for the

publisher to go to market, and does away with vendor depen-

dency. The results are time, cost, and quality benefits.”Machine learning, natural language processing, and math-

ematical modeling “are crucial for anyone publishing content

and wanting to utilize it fully,” Solami adds. “Every publisher

must accurately identify various essential elements in their

content in order to utilize it. The question is how to do so

without incurring the time, cost, and accuracy issues of man-

ual intervention. More

publishers are now recog-

nizing the great benefits of

automating this process,

and are clamoring for asolution. Our solution for

these publishers is Jet.”

The chief developer of

Jet and manager of Rule

14, an affiliate company of SourceHOV, Shao-Shao Cheng,

will deliver a talk on “Automated Metadata Extraction Using

ML-NLP-Mathematical Modeling” at 3:15 p.m. on October

16 in Hall 4.0’s Hot Spot Publishing Services.

The second product, BoxOffice, provides a range of cloud-

based enterprise information management services that

enable organizations to ingest, extract, and store key data

from documents. “It empowers business units with action-

able and trackable intelligence,” says Nakul Parashar, v-p forenterprise content management, adding that “cloud-based

BoxOffice offers greater security, a drastic reduction in paper

handling, and allows role-based access for seamless retrieval

in most formats.”

For Parashar, publishers as clients have always been look-

ing at reducing costs, but for most, cost reductions have now

become critical to survival. “Publishers are looking at achiev-

ing high quality, better project management, and faster

turnaround times at much lower costs, which are all major

challenges to solutions providers like us. They also want to

repurpose their content. At SourceHOV, we took these chal-lenges as our guiding spirit to achieve our objective, which is

to help publishers.”

Adds Parashar, “We already have a number of proven

technologies and workflows in place, and now we have added

BoxOffice and Jet, which are new products that use for-

ward-thinking content extraction and classification

techniques. Our products are deployed at a number of large

organizations as enterprise-wide solutions, and have been

proven successful in helping publishers.”

For more information on SourceHOV and Rule 14 prod-

ucts and solutions, visit booth L54 in Hall 4.2.

Stison Publishing SolutionsGetting the metadata right from the start takes the center

stage at Stison. “We understand that metadata is not ‘glam-

orous’. But getting the right systems and technology in place

to handle bibliographic and other data means publishers can

do away with many of those mundane and repetitive jobs

around numbers and records—and get on with the creative

things they do so well. Consider it as an investment, and that

metadata control is not just for the big boys,” says managing

director Alex Murphy.

Stison’s cloud-based scalable publishing management solu-tion gives publishers,

distributors, and rights

agents control of their

data so that they can

simply send it where

they want to. So driven

is Stison about the importance of metadata that it offers its

core Title Manager module free for publishers with less than

200 publications.

Adds Murphy: “It is our aim to avoid tech-speak and the

complications traditionally associated with software instal-

lations. Our publishing solution with its different modules

is designed to be simple and intuitive; no lengthy training

course or a thick tome of instruction manual required. You

can just log on and run it in no time. The modules—covering



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royalties, e-book, Web, production, rights, and title manage-

ment—enable all information to be stored in a single platform

for quick access wherever you are.”

Over the last 12 months, the team has been busy installing

rights and royalty management modules at various publishinghouses. “Aside from being able to import sales data from any

number of sources quickly—and painlessly—the module

offers the ability to generate royalty statements on the fly, and

bulk send those statements via email.” During one installation

process, an error report and the ensuing investigation led

Murphy and his team to uncover the fact that the publisher

had been overpaying some of their authors. “But with the new

module, cross-checking will ensure such error does not recur.”

Ultimately, good practice is about accuracy of data, and

“that is why Stison believes in getting it right from the start.

One client went from an accuracy of just under 50% toaround 90% after installing our title management module,”

says Murphy, pointing out that with the technology changing

so fast, using a system like Stison “ensures that data can be

managed, transferred, sent and distributed any where at any

time easily. Having your data in a smart, tagged database

ensures that you are planning for the future as well as today.”

Visit booth J94 in Hall 4.2 to get more information and case

studies on Stison.

Young Digital PlanetWith “Your Partner in 21st Century Education” as its Frank-

furt theme, Polish firm Young Digital Planet (YDP) is all

about empowering teachers, engaging students, and improv-

ing learning outcomes. Established in Gdansk in 1990, and

staffed by a group of education specialists and technology

professionals, YDP is a part of Sanoma Learning, one of

Europe’s leading educational companies. It offers digital

solutions for K–12 and preschool education, and delivery

platforms and technologies for the publishing industry. Its

products have been used in more than 45 countries, with its

digital courses localized accordingly.

“We believe that efficacy in education is achieved by focus-

ing on individual needs. So we have adopted a personalizedapproach that allows students to choose their learning path

and style, and unlock their potential,” says CEO Kuba Pance-

wicz, adding that “more freedom in learning boosts

self-motivations, which is the best way to achieve true

engagement.” This philosophy and its innovative solutions

have seen the company winning various awards including

Poland’s New Technology Leader Award, Top Quality—

Quality International (QI) Laureate title and the gold prize,

and Ambassador of the

Polish Economy award.

One of its big projects

revolves around providing

content and content devel-

opment technologies to

People’s Education Press,

China’s K–12 publishing house. “We also collaborate with

Hong Kong Education City Limited, which is under the aegis

of the territory’s ministry of education. Our Digital Books and

Media Solution, or DBMS, for instance, is used to digitize the

Hong Kong and Macao educational sectors,” says Pancewicz.During Frankfurt, YDP’s booth (C67 in Hall 4.2) will offer

presentations on various topics including gamifying books,

perfect blended learning for kindergarten, supporting teach-

ers in their digital journey, the special role of math and science

in today’s education, 21st-century learning and teaching

skills, and creation of truly interactive books. Presentations

start at 10 a.m. daily from October 14 to 16. Head of YDP

think tank Jolanta Galecka will focus on “Textbook Digiti-

zation in Germany: Lessons Learned” at 11 a.m. on October

16 at Hall 4.2’s Hot Spot Education. Online and mobile

solutions product manager Marcin Skrabka, on the otherhand, will explore the topic, “Gamifying Books and Content

on Mobile Devices”, at 12:30 p.m. on the same day over at

Hall 6.2’s Hot Spot Digital Innovation.

Free copies of “The Book of Trends in Education 2.0,” a

comprehensive 334-page report on 51 of the most recent

trends in education by 22 YDP experts and renowned spe-

cialists in the field, are available from its booth and website

(ydp.eu).

27


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That may be the most difficult part of the equation. Competi-

tion is supposed to be good for markets but is the market for

library e-book lending services getting overly complicated?

Are all the new players and models just adding to the confu-

sion in the marketplace for libraries? For libraries, there are

lending limits, time limits, complicated pricing, and publishers who

only work with some services and not others. And, for patrons, just

how many plug-ins and systems and steps should a reader have to be

expected to navigate just to get an e-book?

As a 2014 report on e-books from the International Federation of

Library Associations, observed: ‘”Taken globally, the current situation

is a patchwork at best.”The key to understanding what services may work for your library

is to first explore your library’s needs and priorities. To help, Dosdoce.

com has created an infographic “12 Key Aspects to Consider in a Pub-

lic E-lending Initiative.” The aim of this visual tool is to help lead

librarians through the various different steps to consider when launch-

ing or renewing e-lending initiatives, and to highlight a variety of

issues that librarians must analyze, including the following:

1. Technology Ownership vs.

License Agreements

The first and most obvious decision a library has to make will be about

its technology. Currently, there are three main options.

The first is coding and owning one’s own platform. Second is

What Libraries Need

to Consider WhenLooking at E-bookLending Solutions

E-book lending in libraries has its challenges,

but as the explosion of new players, platforms,

and service providers in the field suggests,

it is on the upswing. How do you choose

which e-book lending service is best for

your library?


B Y M ARIBEL R IAZA AND J AVIER C ELAYA


29/32

29

negotiating for a custom platform or “white label” version of a

third-party platform. Finally, and the most common solution for

libraries, is to execute a licensing agreement with one of the

commercial platforms available in the marketplace, such asOverDrive, Baker & Taylor, 3M, etc.

While the first option is initially more laborious, it can provide

librarians with more control, as well as more flexibility for their

e-lending initiatives, and is becoming more popular as initiatives

progress, such as Library Simplified, led by the New York Public

Library, or the recently launched e-Liburutegia, the e-lending

platform used by the government of Spain’s autonomous Basque

Country. Similar projects in Belgium and Grenoble, France, are

also validating this option.

2. The Large Variety ofLicense Models

In this infographic we have identified at least 12 types of different

purchase licenses. They include standardized licenses that limit

the number of loans per title (usually around 26 loans before

access must be repurchased); licenses that apply a time period

restriction, usually one or two years, after which all remaining

loans are canceled even if some titles might not have been checked;

and non-expiring licenses that allow libraries to offer titles until

all 26 loans have taken place, even if that takes longer. And

there are also a range of new, innovative streaming models. These

models hold promise, although they have yet to garner broad

participation from publishers.

3. Fostering Demand for

E-Books at Libraries

With the Internet having radically changed the ways people seek

and find information and content over the past two decades,

perhaps the most basic question is how long libraries will keep

supporting digital services that based on 20th-century physical

experiences?

Geo-location, facial recognition, smart sensors (beacons),recommendation systems based on user satisfaction, interactive

applications, and other third-generation technological enhance-

ments offer libraries an impressive range of possibilities to enrich

users’ experiences. With all this in mind, we hope this info-

graphic will become a handy reference tool for librarians world-

wide as they consider technology purchases. After all, a library’s

technology must not only help meet the demands of patrons

today but should also anticipate and be flexible enough to help

you meet the shifting demands of your future patrons as well.

Maribel Riaza is a project manager at Spanish cultural

portal Dosdoce.com, and Javier Celaya is a founding partner

at the company.



30/32


As we kickoff the 2015 Frankfurt Book Fair,what’s your take on the state of publishing?I think we are an industry on the brink of significant innova-

tion. We have made it through the challenging work of intro-

ducing content in digital formats. But while it has been a lot

of work, it has generally been uninspired. For the most part,

we have taken what was once in print and made it available

digitally. I am not minimizing what has been done—it has

required new technology, workflows, skills, marketing, and

more, and there have been some wonderful flashes of innova-

tion. But I think our brightest, most creative days, are ahead.

The variables have never been so broad: any length of con-

tent, delivered in an array of methods and formats, interwo-

ven with stunning amounts of data. It is exciting and terrify-

ing at the same time.

Can you talk about your vision, and what top-ics you see BISG seeking to study and address?In the big picture, I would like to see BISG be the most valu-

able resource for the book community when it comes to

information about how to efficiently move content. Currently,we have a collaborative working group compiling best prac-

tices in accessibility. Later this year, we will publish a Quick

Start Guide to Accessibility and offer a summit on this topic.

We are also partnering with BookNet Canada to bring a data

quality testing tool to our publishers, as well as to give pro-

viders an opportunity to be certified for their level of accu-

racy. We have also partnered with the American Library

Association to release Digital Content in Public Libraries this

fall, which provides the latest information about patrons and

their uses of books, e-books, audio and other resources pro-

vided by public libraries. Our much-anticipated YA subject

code listing will be available soon as well. These are just a

few of the projects we will deliver this year. We also want to

create a system of ongoing workflow evaluation in our eco-

system, to make sure we can find and extinguish fires quickly.

For so much of the last decade,digital distribution has domi-nated the headlines. Yet physi-cal distribution remains the industry’s lifeblood.How do you see the print and digital ecosystemevolving?It’s funny how we have created this mythical battle between

print and digital. I think both will exist for a long time tocome and the percentages and market shares will fluctuate.

Neither print nor physical will win out. The consumer will

win, though, because as technology expands, it creates more

options to deliver content.

I constantly talk about how business always trends toward

its most efficient means and toward what gives consumers

more of what they want. In that context, I think the most

efficient process is for content to move directly from the cre-

ator to the consumer. There will be myriad ways for publish-

ers to assist in that process, but every one of them will have

to prove their value.

When I speak to publishers today, they often talk about

managing the breadth of exposure for an author, including

video, conferences, social media, print, digital, online events,

interactive content, and so forth. So, I think there will be

many more delivery options to discuss than the two we have

pitted against each other in the current environment.

Data has really become a hot topic at conferenceslately. How important is it to keep metadata andour data practices front and center?It’s very important. Everything we do in life, not just reading

books, is increasingly driven by data. Data gives you thetools to learn and improve. For example, I just read an article

about the Google self-driving car, which is a car conceived

and operated by data—the car is always collecting data to

tell the car what to do. The car is constantly seeking informa-

tion to perform better. The same is true for books. Data

attached to books helps them travel more efficiently through

our ecosystem, but it can also feed back data to help us be

smarter about how we create and distribute content. Right

now, we are able know how many pages are read in a digital

book, but in the future we will be able to glean now-unfath-

omable amounts of information about distribution, use, and

consumer behavior—data we can barely imagine today. That

data will give us the information we need to make us smarter

and better at what we do—though, I have to add the caveat

that this all has to be tempered with respect for privacy.

Four Questions for BISG Executive

Director Mark Kuyper

On June 15, Mark Kuyper, former CEO of the

Evangelical Christian Publishers Association,

succeeded Len Vlahos as executive director of

the Book Industry Study Group, the U.S.’s lead-

ing book trade association for standardized

best practices, research, information, and

educational events. Where will BISG go next?



M ARK K UYPER


31/32

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