SkyfallDistribution campaign

Premiere

• Skyfall premiered in London at the Royal Albert Hall on 23 October 2012, and was released in the United Kingdom on 26 October 2012, and in the United States on 9 November 2012.

• The premiere of Skyfall was on 23 October 2012 at the Royal Albert Hall in London. The event was attended by Charles, Prince of Wales and his wife Camilla, Duchess of Cornwall

Distribution into cinemas

• It was the first James Bond film to be screened in IMAX venues, although it was not filmed with IMAX cameras. The film's release coincided with the 50th anniversary of the James Bond series, which began with Dr. No in 1962.

• Skyfall was positively received by critics and at the box office, grossing over $951 million worldwide, and is thus far the 18th highest grossing film of all time, and became the highest-grossing film of all-time in the UK, the highest-grossing film in the James Bond series, and the highest-grossing film worldwide for Sony Pictures.

Box Office• Skyfall has earned an estimated $951 million

worldwide, and is now the highest-grossing film worldwide for Sony Pictures.

• On its opening weekend, it earned $80.6 million from 25 markets.

• In the UK the film grossed £20.1 million on its opening weekend, making it the second-highest Friday-to-Sunday debut ever behind Harry Potter and the Deathly Hallows – Part 2. It also achieved the second-highest IMAX debut ever behind The Dark Knight Rises.

Breaking box office records

• The film set a record for the highest seven-day gross with £37.2 million, surpassing previous record holder Deathly Hallows – Part 2 (£35.7 million).

• By 9 November 2012 the film had earned over £57 million to surpass The Dark Knight Rises as the highest grossing film of 2012, and the highest grossing James Bond film of all time in the UK.

• After forty days of release the total UK gross stood at £94.28 million, making Skyfall the highest-grossing film in the UK, surpassing the £94.03 million of Avatar.

• Remember after 7 days of release, Il manors was only shown in half of the 191 cinemas it was released in.

DVD

•The film will be released in the UK on 18 February 2013 on DVD and Blu-Ray, and in North America on 12 March 2013by 20th Century Fox Home Entertainment.

Advertising

•The Sun has just posted a 60 second TV Spot for ‘Skyfall’ which premiered on ITV1 last night.

4 different TV spots!

•http://www.mi6-hq.com/sections/articles/bond_23_oct13_tv_spots.php3?id=03324

Heinekein and SkyfallTie-ins (not very synergistic as

Skyfall dont get the most publicity - Heinekein do!))

• After causing a bit of stir through its sponsorship of the latest James Bond movie, Skyfall, beer brand Heineken is preparing a major multi-channel marketing campaign in the run-up to the film’s release.

• Fans were critical of the partnership, as it will see 007 swig a beer rather than sip his shaken-not-stirred vodka martini.

• Undeterred, the Dutch brewer will launch its cross-channel marketing drive next month, with actor Daniel Craig set to take a leading role in its advertising.

• “James Bond is a perfect fit for us,” explains Lesya Lysyj, the firm’s chief marketing officer. “He is the epitome of the man of the world.”

TV ads and digital publicity

• Craig will appear in a TV ad campaign, while his image will be used as part of an on-pack promotion.

• Heineken is backing the marketing drive with digital activity on Google and social media marketing on Facebook.

• The multi-channel campaign is designed to drive up incremental sales of the beer in the lead-up to the film’s release around the world.

• It forms part of the brand’s broader Open Your World online activity, which has seen it partner with Facebook to “ignite digital conversation” with customers.

• Alexis Nasard, chief commercial officer at Heineken, explained: “As our adult consumers are increasingly spending more time on digital space and social media, it is important that our brands are active in this environment.”

Digital signage

•http://www.digitalsignagetoday.com/blog/9417/Solid-state-digital-signage-and-Skyfall

Sony phone tie in advert

•http://www.brandsynario.com/outdoor-advertising/detail/sony-skyfall/

Big Skyfall campaign

•Social media fans targetted

•Boost to British tourism

•competition.......

•http://www.dailymail.co.uk/travel/article-2211720/Skyfall-James-Bonds-50th-anniversary-used-launch-new-British-tourism-campaign.html

Posters

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